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Hi, I’m Tatjana Och, a results-driven performance marketing specialist with over a decade of hands-on experience across agencies and brands. I help clients grow with data-driven SEA, SEO, tracking & analytics, and data feed management. As founder and CEO of STRVE VANTGE, I build teams and partner with clients to deliver measurable growth. My approach blends creativity, data, and strategy to turn insights into scalable campaigns. I love turning complex data into actionable decisions, mentoring teams, and collaborating with clients to achieve ambitious goals. I’m passionate about sustainable, data-driven results and helping businesses thrive in competitive markets.…Hi, I’m Tatjana Och, a results-driven performance marketing specialist with over a decade of hands-on experience across agencies and brands. I help clients grow with data-driven SEA, SEO, tracking & analytics, and data feed management. As founder and CEO of STRVE VANTGE, I build teams and partner with clients to deliver measurable growth. My approach blends creativity, data, and strategy to turn insights into scalable campaigns. I love turning complex data into actionable decisions, mentoring teams, and collaborating with clients to achieve ambitious goals. I’m passionate about sustainable, data-driven results and helping businesses thrive in competitive markets.

Tatjana Och

Performance Marketer, Digital Marketer, PPC Manager, +2

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Hi, I’m Tatjana Och, a results-driven performance marketing specialist with over a decade of hands-on experience across agencies and brands. I help clients grow with data-driven SEA, SEO, tracking & analytics, and data feed management. As founder and CEO of STRVE VANTGE, I build teams and partner with clients to deliver measurable growth. My approach blends creativity, data, and strategy to turn insights into scalable campaigns. I love turning complex data into actionable decisions, mentoring teams, and collaborating with clients to achieve ambitious goals. I’m passionate about sustainable, data-driven results and helping businesses thrive in competitive markets.…Hi, I’m Tatjana Och, a results-driven performance marketing specialist with over a decade of hands-on experience across agencies and brands. I help clients grow with data-driven SEA, SEO, tracking & analytics, and data feed management. As founder and CEO of STRVE VANTGE, I build teams and partner with clients to deliver measurable growth. My approach blends creativity, data, and strategy to turn insights into scalable campaigns. I love turning complex data into actionable decisions, mentoring teams, and collaborating with clients to achieve ambitious goals. I’m passionate about sustainable, data-driven results and helping businesses thrive in competitive markets.

Available to hire

Hi, I’m Tatjana Och, a results-driven performance marketing specialist with over a decade of hands-on experience across agencies and brands. I help clients grow with data-driven SEA, SEO, tracking & analytics, and data feed management. As founder and CEO of STRVE VANTGE, I build teams and partner with clients to deliver measurable growth. My approach blends creativity, data, and strategy to turn insights into scalable campaigns.

I love turning complex data into actionable decisions, mentoring teams, and collaborating with clients to achieve ambitious goals. I’m passionate about sustainable, data-driven results and helping businesses thrive in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

German

Fluent

French

Advanced

English

Fluent

Spanish; Castilian

Advanced

Work Experience

CEO & Founder at STRVE VANTGE UG

August 1, 2025 - Present

Founded and lead a performance marketing agency specializing in SEA, SEO, tracking & analytics, and data feed management. Oversee client acquisition, strategy development, and campaign execution. Drive data-informed decision-making to deliver measurable growth for clients.

Group Head SEA at Publicis Media GmbH

March 1, 2024 - October 21, 2025

Led SEA strategy for international clients across multiple industries. Managed a team of performance marketers and coordinated campaign implementation. Responsible for reporting, feed optimization, and conversion tracking setup.

Online Marketing Manager / Teamlead at LightsOn GmbH

November 1, 2021 - October 21, 2025

Managed paid media campaigns across multiple channels and markets. Specialized in feed management and conversion tracking. Oversaw cross-functional teams and ensured high campaign performance.

Freelancer Performance Marketing at Tatjana Och

November 1, 2021 - Present

Conceptualization, setup, and optimization of national and international paid media campaigns. Strategic consulting, client development, and performance reporting. Writing and editing ad copy. Expert in data feed management, conversion tracking, and analytics optimization.

Account Manager PPC at iProspect

April 1, 2020 - October 21, 2025

Developed and optimized PPC campaigns for clients in Germany, France, Belgium, the Netherlands, and the UK. Focused on performance analytics, feed optimization, and copywriting. Managed client relationships and supported strategic campaign growth.

Freelance Consultant at Quality Management

June 1, 2017 - Present

Advising on ISO 9001 and ISO 14001 quality and environmental management systems. Supported certification and audit processes for small and medium-sized businesses.

Produkt- & Qualitätsmanagerin at INNOSYSTEMS GmbH

November 1, 2016 - October 21, 2025

Project management & coordination (front end and back end). Development of new calculator module: Multi-Rente; Further development of the app and usability improvements; Product owner: prioritization of requirements; Interface for IT/support coordination; Process optimization; Quality assurance; Functional testing of software solutions; Documentation of processes.

Head of Project Support Team at Placos GmbH

May 1, 2016 - October 21, 2025

Budget monitoring, planning, scheduling, and organization of projects. Project and resource planning according to PRINCE2; Website redesign and creation of advertising material; Internal & external audits (DIN EN ISO 9001:2008).

Bar and Service Employee at Stay abroad in Spain

November 1, 2014 - October 21, 2025

Improvement of language skills as a bar and service employee in the hospitality industry.

Product & Quality Manager at transparo AG

April 1, 2014 - October 21, 2025

Agile software development according to Scrum – quality assurance; Product Manager (Backend und Frontend); Stakeholder: Implementation of new features; Usability improvements; Training measures for product launches; Creation of FAQs and guides; Calculators and product comparisons.

Office Communications Clerk at Deutsche Vermögensberatung, Büro Wiedemann

July 1, 2008 - October 21, 2025

Office communications clerk with responsibilities including travel upgrades and training coordination.