I am a multidisciplinary designer and creative director who builds intentional brand systems that balance high-fidelity aesthetics with commercial growth. Over the past decade I’ve led high-output design teams, scaled a boutique studio’s revenue by 200%, and managed global brand ecosystems with 1.2M+ touchpoints, spanning premium packaging, print, and conversion-focused digital platforms.
Currently I lead Seadhna Treacy Studio from remote locations, partnering with clients worldwide to drive strategy, UX/UI, and visual storytelling. I’m passionate about turning complex business challenges into cohesive brands that perform.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
The brief
Expanding horizons through experience-led design
OOHPod was moving from a simple locker service to an experience-led lifestyle brand. The goal was to secure venture capital funding with a pitch deck that sold the “OOHPod moment”—and then translate that into a smooth, easy digital journey for the customer.
Deliverables
Locker UI/UX Design
Investment Pitch Deck
Social Media Content
LinkedIn Profile Banner
Pull-down Banner
Branding AssetsIntegration
Role & Collaboration
Strategic Overhaul
I shifted the narrative from “locker hardware” to “lifestyle ease,” helping the team build a VC-ready story.
UX/UI Innovation
I redesigned their locker screens to make the whole process feel like a “digital concierge” rather than a vending machine.
Execution
I built a visual ecosystem—from pitch decks to large-scale signage—to make sure the brand looked big and professional as they scaled.
The Partnership
Bridging heritage with modern digital storytelling
Working as a global design anchor for the Anusara School, my role is to maintain brand harmony across an international network. The challenge lies in honoring traditional yogic aesthetics while implementing modern, professional digital standards. Since 2021, I have acted as their creative custodian, evolving the visual identity and producing high-touch assets that keep the school professional, inviting, and cohesive for a worldwide community of practitioners.
Deliverables
Brand Evolution
Training Handbooks
UX/UI Design
Strategic Pitch Decks
Social Strategy Assets
Illustration Suite
Email Marketing
Curated Photography
Social Media Display
Creative Impact
Brand Custodianship
I ensure the school’s global identity remains consistent across languages and borders, balancing spiritual heritage with high-impact digital standards.
Information Design
I translate complex yogic philosophy into clear, beautiful training materials and handbooks that enhance the learning experience for global teachers.
Continuous Execution
Since 2021, I have managed the end-to-end creative output, maintaining a premium visual standard across every touchpoint from social to print.
The brief
Raw, observational identity built to scale
This Dublin coffee brand needed to ditch polished corporate aesthetics for something raw and observational. The challenge was scaling from an intimate flagship to a national presence without losing that “unedited” soul—an identity that feels like it was sketched by someone watching the world from a corner table.
Deliverables
Full brand identity
Packaging
Website
Social media
Menus & Collateral
Social Collage
Role & Collaboration
Creative Direction
I championed an “unedited” design language, stripping back the corporate polish to create a tactile, lifestyle-led character.
Stylistic Innovation
I developed the hand-drawn indigo sketch aesthetic, ensuring every brand asset feels observational and authentic.
Execution
I oversaw the end-to-end delivery of a versatile identity system that scales seamlessly from shopfronts to national retail packaging.
The brief
A bright and airy space for capturing life’s light
Anna’s photography business was growing fast, but her DIY branding wasn’t keeping up. She needed an identity that felt as professional as her work, but retained the genuine, kind, and airy personality that her clients love. I set out to bridge the gap between “talented amateur” and “premium professional.”
Deliverables
Full brand identity
Website design
Wedding Guides
Business cards
Thank you stationary
Website Design Layout
Role & Collaboration
Brand Elevation
I helped Anna transition her brand to match the high-end wedding market, moving away from DIY toward a refined, premium identity.
Visual Strategy
I paired elegant, clean serifs with soft handwritten details to capture her specific style—professional, yet deeply personal.
Execution
I designed everything from her wedding guides to her website, ensuring her first impression is just as warm as the photos she delivers.
The brief
Modern vintage rooted in family recipes and Cornwall
Inspired by original family recipes, this brand needed an identity that felt like home. The goal was to develop a modern take on 50s vintage design that balances a nostalgic, homemade feel with a professional commitment to sustainability. We developed a brand storytelling approach grounding the identity in the heritage and nostalgia of the brand’s artisanal roots — curating a vibrant, sustainable colour palette paired with bespoke illustrative accents to emphasise the natural nature of the line.
Deliverables
Brand Identity Design
Custom Illustration
Business Stationery
Print & Digital Assets
Soap BoxSoap Tissue Paper
Role & Collaboration
Brand Storytelling
Developed a modern vintage aesthetic, grounding the identity in the heritage and nostalgia of the brand’s artisanal roots.
Tactile Design
Curated a vibrant, sustainable colour palette paired with bespoke illustrative accents to emphasise the natural nature of the line.
Execution
Managed the design of all touchpoints — from recycled packaging to digital assets — ensuring the identity feels both professional and deeply personal.
The brief
Bespoke archival & private library management
The Lectern exists at the quiet intersection of rigorous cataloguing and physical conservation. For scholar and estate-holding clients, the brand couldn’t just look “modern”—it had to feel like it had always existed. I set out to build an identity that captures timeless scholarly luxury, where precision and the weight of human wisdom serve as the foundation.
Deliverables
Full brand identity
Business cards
Newsletter design
Website design
Onboarding Pack
Business Cards
Role & Collaboration
Strategic Lead
I steered the brand positioning from the ground up, ensuring the visual language balanced archival utility with high-end luxury.
Workshops
I facilitated deep-dive sessions with rare book collectors to transform technical conservation requirements into a cohesive brand narrative.
Execution
I managed the end-to-end design delivery, overseeing everything from tactile print standards for physical stationery to the final digital implementation.
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