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I am Saksham Varma, a Business Analytics graduate from the University of Auckland with a specialization in Marketing Analytics. I excel at statistical modelling, customer segmentation, funnel optimization, and building automated reporting pipelines to enable data-driven decisions. I have hands-on experience using Python, R, SQL, and Power BI to extract insights that drive business impact. I have a proven track record of improving e-commerce performance through UX and marketing insights, including contributing to a 12% increase in online sales, and I am seeking full-time opportunities in data, marketing, or business analytics.…I am Saksham Varma, a Business Analytics graduate from the University of Auckland with a specialization in Marketing Analytics. I excel at statistical modelling, customer segmentation, funnel optimization, and building automated reporting pipelines to enable data-driven decisions. I have hands-on experience using Python, R, SQL, and Power BI to extract insights that drive business impact. I have a proven track record of improving e-commerce performance through UX and marketing insights, including contributing to a 12% increase in online sales, and I am seeking full-time opportunities in data, marketing, or business analytics.

Saksham Varma

Data Scientist, Data Analyst, Full Stack Developer, +2

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I am Saksham Varma, a Business Analytics graduate from the University of Auckland with a specialization in Marketing Analytics. I excel at statistical modelling, customer segmentation, funnel optimization, and building automated reporting pipelines to enable data-driven decisions. I have hands-on experience using Python, R, SQL, and Power BI to extract insights that drive business impact. I have a proven track record of improving e-commerce performance through UX and marketing insights, including contributing to a 12% increase in online sales, and I am seeking full-time opportunities in data, marketing, or business analytics.…I am Saksham Varma, a Business Analytics graduate from the University of Auckland with a specialization in Marketing Analytics. I excel at statistical modelling, customer segmentation, funnel optimization, and building automated reporting pipelines to enable data-driven decisions. I have hands-on experience using Python, R, SQL, and Power BI to extract insights that drive business impact. I have a proven track record of improving e-commerce performance through UX and marketing insights, including contributing to a 12% increase in online sales, and I am seeking full-time opportunities in data, marketing, or business analytics.

Available to hire

I am Saksham Varma, a Business Analytics graduate from the University of Auckland with a specialization in Marketing Analytics. I excel at statistical modelling, customer segmentation, funnel optimization, and building automated reporting pipelines to enable data-driven decisions.
I have hands-on experience using Python, R, SQL, and Power BI to extract insights that drive business impact. I have a proven track record of improving e-commerce performance through UX and marketing insights, including contributing to a 12% increase in online sales, and I am seeking full-time opportunities in data, marketing, or business analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Automation Coordinator I at Blueline Plumbing

November 1, 2025 - Present

Developed automation workflows using Zapier and GoHighLevel to streamline job intake, communication, and internal processes. Integrated Fergus job management data into automated reporting pipelines to reduce manual work and improve data accuracy. Built dashboards and historical performance reports to track job profitability, operational trends, and team performance. Improved decision-making by delivering clear, actionable insights through structured data models and automated reporting.

Business Analyst I (Apprenticeship) at Rifft Solutions

June 1, 2025 - November 1, 2025

Built segmentation, churn, and customer lifetime value models to identify patterns and support targeted retention and marketing strategies. Developed attribution and market basket analysis models to measure channel effectiveness and uncover cross-sell opportunities. Applied NLP and text mining techniques to customer feedback data to generate insights for product, service, and customer experience improvement. Engineered and integrated multi-source datasets into R-based analytical workflows, supporting feature engineering, statistical modelling, and machine learning analysis.

Tyre Auditor I at Infield International

September 1, 2025 - November 1, 2025

Performed on-site tyre audits for Bridgestone across multiple locations, inspecting tyres on a range of vehicles and documenting condition, wear patterns, and compliance. Captured and validated audit data including tread depth and pressure readings, ensuring accuracy and consistency for downstream performance analysis. Managed end-to-end site visits independently (checklists, documentation, and reporting) while coordinating with the audit team to meet daily targets and project deadlines under strict safety standards.

Product Manager (D2C) at Bombay Shaving Company

January 1, 2024 - August 1, 2024

Collected and analyzed user behavior data using Shopify Analytics and tracking tools to identify friction points across the customer journey, informing data-driven website improvements. Managed product listings for over 1,000 SKUs across Shopify and offline retail. Enhanced the sales funnel and implemented strategic UX improvements, driving a 12% increase in online sales and significantly improving customer conversion and retention rates.

Co-Founder at The Nitro Bytes

August 1, 2023 - August 1, 2024

Co-founded a tech startup, where I developed custom e-commerce solutions using React and Shopify Liquid, optimizing online store performance and user experience. Successfully delivered 7+ client projects, implementing end-to-end storefront development, payment integration, and performance optimization. Analyzed customer behavior and sales funnel data to drive UX and checkout improvements, resulting in a 25% increase in conversion rates and 30% reduction in cart abandonment across platforms.

Full-Stack Developer Associate at Creed Infotech

July 1, 2022 - July 1, 2023

Worked on multiple full-stack projects across diverse industries, using Laravel, React, Node.js, and Express for scalable web application development. Integrated RESTful APIs, AJAX, jQuery, and third-party services (e.g., payment gateways, drilling tools) to enhance interactivity and system performance. Successfully delivered 5+ projects for clients across different industries, ensuring timely delivery and client satisfaction.