Available to hire
Visionary business, brand, and marketing leader with 30 years of experience driving strategic development, revenue growth, and leading diverse, cross-functional teams to launch award-winning campaigns and increase brand awareness. Skilled in fostering collaboration, managing stakeholder relationships, communicating complex strategies, and building sustainable growth plans.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Language
English
Fluent
Work Experience
Brand, Marketing & Business Consultant at SWM Sarah Wilkins Marketing
January 1, 2005 - December 31, 2013As a fractional contract CMO and consultant, worked with organizations of all sizes including start-ups, non-profits, and large corporations. Responsibilities included coordinating integration of 9 businesses into a single corporation with complete rebrand, process integration, and relaunch to B2B and B2C customers.
Brand, Marketing & Business Consultant at SWM Sarah Wilkins Marketing
June 1, 2019 - March 31, 2020Continued consultancy work with various organizations, providing marketing and business strategy guidance and execution.
Brand, Marketing & Business Consultant at SWM Sarah Wilkins Marketing
June 1, 2022 - June 8, 2024Current role as fractional CMO and consultant, supporting a non-profit and its social enterprise with growth and development.
Director, Communications at AgriRoots Capital Management Inc. / FamilyLending.ca Inc. (now FarmLending Canada)
May 1, 2021 - June 30, 2022Delivered rebranded and repositioned investor decks focused on ESG investing to increase funding from private and institutional investors. Developed and delivered a complete HR program and company handbook ensuring legislative compliance.
Chief Marketing Officer (CMO) at Gigit Marketplace Inc. (now Kambeo)
March 1, 2020 - April 30, 2021Built brand development, marketing strategy, budget management, and investor tools from the ground up for a SaaS start-up designed for non-profits. Led non-profit business development, relationship management, and instituted company processes while leading CSR and marketing teams.
Board of Director, Marketing & Communications Director at Association of Fundraising Professionals (AFP) Golden Horseshoe Chapter
January 1, 2020 - April 30, 2021Volunteer board role managing website redevelopment, membership communications, new prospect marketing, and social media presence growth.
Marketing Director at The Mezzanine Group
January 1, 2018 - June 30, 2019Contracted as fractional Marketing Director and Consultant for various B2B corporate clients, driving marketing and business strategies, budget creation and management, consistently achieving all success measures before contract completion.
Director, Marketing & Sales Excellence at Wajax
October 1, 2016 - October 31, 2017Led rebranding and launch of three Wajax business divisions into ‘one Wajax’ including onboarding programs for 2500 employees across Canada in both official languages for this $1B public company. Responsibilities included board presentations, budget planning, team leadership, strategy development, and Salesforce implementation.
Vice President Strategic Planning, Marketing Services Director, Manager, Parade! Multimedia Brand Experiences at Circus Strategic Communications Inc.
July 1, 2012 - October 31, 2016Spearheaded client and agency strategic development for marketing and business growth. Led agency business development, team management, daily agency operations including business management, HR, client relationship management, and budgets.
Marketing Officer at The Credit Valley Hospital Foundation
November 1, 2011 - July 31, 2012Managed marketing functions for the hospital foundation.
Senior Account Manager & Copywriter at Blazing, The Agency
September 1, 2006 - November 30, 2011Handled senior account management and copywriting duties.
Principal Consultant / Copywriter at SWM Sarah Wilkins Marketing
January 1, 2005 - December 31, 2013Provided consultancy and copywriting services.
Account Director at Barry Rayner & Associates Inc./Pareto
January 1, 2002 - December 31, 2005Managed accounts and client relationships.
Manager of Merchandising and Service Contracts at Whirlpool Canada Inc.
January 1, 2001 - December 31, 2002Oversaw merchandising and service contracts.
Account Director at PPL Marketing / Microforum
January 1, 1999 - December 31, 2001Directed account services within the organization.
Project Manager at Accumark Promotions Group Inc.
January 1, 1997 - December 31, 1999Managed projects within the promotions group.
Marketing Services Coordinator at The CFM Majestic Products Company
January 1, 1995 - December 31, 1997Coordinated marketing services activities.
Brand, Marketing & Business Consultant at SWM Sarah Wilkins Marketing
January 1, 2005 - December 31, 2013As a fractional contract CMO and consultant, worked with organizations of all sizes including start-ups, non-profits, and large corporations. Projects included working with a non-profit and its revenue generating social enterprise, and coordinating the integration of 9 separate businesses across Canada into a single corporation involving rebranding, business process integration, and relaunch to B2B and B2C customers.
Brand, Marketing & Business Consultant at SWM Sarah Wilkins Marketing
June 1, 2019 - March 31, 2020Provided similar fractional contract CMO and consultancy services as before.
Brand, Marketing & Business Consultant at SWM Sarah Wilkins Marketing
June 1, 2022 - June 9, 2024Currently engaged in consultancy and fractional CMO duties including work with a non-profit and revenue generating social enterprise, coordination of company integrations, and rebranding projects.
Director, Communications at AgriRoots Capital Management Inc. / FamilyLending.ca Inc. (now FarmLending Canada)
May 1, 2021 - June 30, 2022Delivered a rebranded and repositioned Investor Deck focused on ESG investing to increase funding from private and institutional investors. Developed and delivered a complete HR program and company handbook ensuring legislative adherence across all provinces.
Chief Marketing Officer (CMO) at Gigit Marketplace Inc. (now Kambeo)
March 1, 2020 - April 30, 2021Built brand development, marketing strategy, budgets, investor tools, and non-profit business development from the ground up. Instituted company processes and led a team of CSR and marketing staff in a SaaS start-up environment.
Board of Director, Marketing & Communications Director at Association of Fundraising Professionals (AFP) Golden Horseshoe Chapter
January 1, 2020 - April 30, 2021Volunteered in a board position managing website redevelopment, membership communications, new prospect marketing, and social media growth.
Marketing Director at The Mezzanine Group
January 1, 2018 - June 30, 2019Contracted as fractional Marketing Director and Consultant for various B2B corporate clients; responsible for marketing and business strategy development and implementation, including budget creation and management, with all success measures met before contract completion.
Director, Marketing & Sales Excellence at Wajax
October 1, 2016 - October 31, 2017Led rebranding and launch of three separate business divisions into one unified brand. Created onboarding programs for 2500 employees across Canada in both official languages. Responsibilities included Board presentations, budget planning and management, team leadership, strategy development, and Salesforce implementation.
Vice President Strategic Planning / Marketing Services Director at Circus Strategic Communications Inc.
July 1, 2013 - October 31, 2016Led client and agency strategic development for marketing and business growth. Managed agency business operations including HR, client relationships, and budgets. Served as the agency’s problem solver and key solutions provider.
Marketing Officer at The Credit Valley Hospital Foundation
November 1, 2011 - July 31, 2012Managed marketing initiatives for the hospital foundation.
Senior Account Manager & Copywriter at Blazing, The Agency
September 1, 2006 - November 30, 2011Handled senior account management and copywriting duties.
Principal Consultant / Copywriter at SWM Sarah Wilkins Marketing
January 1, 2005 - December 31, 2013Provided consultancy and copywriting services.
Account Director at Barry Rayner & Associates Inc./Pareto
January 1, 2002 - December 31, 2005Managed accounts and client relationships.
Manager of Merchandising and Service Contracts at Whirlpool Canada Inc.
January 1, 2001 - December 31, 2002Managed merchandising and service contract operations.
Account Director at PPL Marketing / Microforum
January 1, 1999 - December 31, 2001Directed accounts for marketing projects.
Project Manager at Accumark Promotions Group Inc.
January 1, 1997 - December 31, 1999Managed projects for promotions group.
Marketing Services Coordinator at The CFM Majestic Products Company
January 1, 1995 - December 31, 1997Coordinated marketing services.
Education
BA at University of Toronto
September 1, 1991 - December 31, 1995English Major, Philosophy Minor
Qualifications
Industry Experience
Non-Profit Organization, Financial Services, Software & Internet, Manufacturing, Professional Services, Healthcare, Agriculture & Mining, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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