Sarah Althaus
I'm Sarah, a Swiss content strategist and newsletter specialist for boutique hotels and 4-star properties.
About
I’m Sarah, a Swiss content strategist and newsletter specialist for boutique hotels and 4-star properties. With 12 years of running my own travel blog and hands-on experience in social media management at Migros — one of Switzerland’s largest brands — I know what makes people click, read, and book.
I help hotels in the DACH region attract and retain guests through monthly newsletter management, social media content, and copywriting. Fully remote, reliable, and fluent in the language of travel.
My background: travel blogger, certified online editor, CAS Marketing Management (HWZ Zurich), and former Social Media Manager at Migros and ZHAW.
If you run a boutique hotel and want content that actually converts — let’s talk.
- 13 years' experience
- Joined March 2026
Languages
- GermanFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Retail
- Education
- Professional Services
- Software & Internet
- Travel & Hospitality
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Work experience· 4 roles
Social Media Manager at one of the biggest Retailer in Switzerland
Strategy, editorial planning, content creation and publication of the university's social media channels. Coordination with various departments.
Social Media Management Famigros, Conten planning and publishing
Education
Focus on AI strategies, Game based design, Future of blogging and AI
Certifications and awards· 7
Marketing strategies, digital trends, SEO, Marketing budget, Programmatic media buying
Marketing strategies, Digital trends, SEO, Marketing Budget, Programmatic media buying
LLMs, Prompt Engineering
Skills, Transformation Processes
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