I'm Sarah, a Swiss content strategist and newsletter specialist for boutique hotels and 4-star properties. With 12 years of running my own travel blog and hands-on experience in social media management at Migros — one of Switzerland's largest brands — I know what makes people click, read, and book. I help hotels in the DACH region attract and retain guests through monthly newsletter management, social media content, and copywriting. Fully remote, reliable, and fluent in the language of travel. My background: travel blogger, certified online editor, CAS Marketing Management (HWZ Zurich), and former Social Media Manager at Migros and ZHAW. If you run a boutique hotel and want content that actually converts — let's talk.

I'm Sarah, a Swiss content strategist and newsletter specialist for boutique hotels and 4-star properties. With 12 years of running my own travel blog and hands-on experience in social media management at Migros — one of Switzerland's largest brands — I know what makes people click, read, and book. I help hotels in the DACH region attract and retain guests through monthly newsletter management, social media content, and copywriting. Fully remote, reliable, and fluent in the language of travel. My background: travel blogger, certified online editor, CAS Marketing Management (HWZ Zurich), and former Social Media Manager at Migros and ZHAW. If you run a boutique hotel and want content that actually converts — let's talk.

Available to hire

I’m Sarah, a Swiss content strategist and newsletter specialist for boutique hotels and 4-star properties. With 12 years of running my own travel blog and hands-on experience in social media management at Migros — one of Switzerland’s largest brands — I know what makes people click, read, and book.

I help hotels in the DACH region attract and retain guests through monthly newsletter management, social media content, and copywriting. Fully remote, reliable, and fluent in the language of travel.

My background: travel blogger, certified online editor, CAS Marketing Management (HWZ Zurich), and former Social Media Manager at Migros and ZHAW.

If you run a boutique hotel and want content that actually converts — let’s talk.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Content Creator at Rapunzel will raus
August 1, 2013 - Present
Blogger and Content Creator
Social Media Manager at Migros Supermarkt AG
May 1, 2026 - April 3, 2026
Social Media Manager at one of the biggest Retailer in Switzerland
Lead Social Media at Zürcher Hochschule für angewandte Wissenschaften ZHAW
October 1, 2023 - July 31, 2024
Strategy, editorial planning, content creation and publication of the university's social media channels. Coordination with various departments.
Social Media Manager at Migros-Genossenschafts-Bund
February 1, 2023 - April 30, 2023
Social Media Management Famigros, Conten planning and publishing

Education

CAS Marketing Management at HWZ Zürich
February 1, 2025 - March 31, 2026
Focus on AI strategies, Game based design, Future of blogging and AI
Online Editor at Schreibszene Schweiz
March 1, 2018 - April 30, 2019
Business Administrator at Berufsschule Bern
August 1, 2000 - July 31, 2003

Qualifications

Digital Marketing
March 11, 2025 - May 11, 2026
Marketing strategies, digital trends, SEO, Marketing budget, Programmatic media buying
Digital Marketing
March 11, 2025 - May 11, 2026
Marketing strategies, Digital trends, SEO, Marketing Budget, Programmatic media buying
AI and Promt Engineering
March 31, 2025 - March 31, 2025
LLMs, Prompt Engineering
Customer Driven Marketing
September 8, 2025 - September 9, 2025
Skills, Transformation Processes
Game based Design for Events
October 1, 2025 - October 1, 2025
User Jorney, Storytelling, Gamification, Frameworks, Moderation
UX (User)
November 25, 2025 - November 25, 2025
Cognitive Walkthrought, UX Expert Review, Personas, User and Customer Journey, UX Prototyping, Usability-Tests
AI Agents
December 10, 2025 - December 10, 2025
AI Agents, Frameworks, Tools, Strategic role

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet, Travel & Hospitality