I am a creative and detail-oriented brand identity designer who loves crafting cohesive visual identities. I specialize in building brand systems, social media visuals, and packaging concepts that connect strategy with aesthetics. I enjoy collaborating with teams to translate ideas into compelling designs that elevate brand presence. Over the past few years I’ve worked with clients like Punjab College and CBL, including international freelance projects, delivering designs that strengthen brand recognition and market impact.

Saad Khalid

I am a creative and detail-oriented brand identity designer who loves crafting cohesive visual identities. I specialize in building brand systems, social media visuals, and packaging concepts that connect strategy with aesthetics. I enjoy collaborating with teams to translate ideas into compelling designs that elevate brand presence. Over the past few years I’ve worked with clients like Punjab College and CBL, including international freelance projects, delivering designs that strengthen brand recognition and market impact.

Available to hire

I am a creative and detail-oriented brand identity designer who loves crafting cohesive visual identities. I specialize in building brand systems, social media visuals, and packaging concepts that connect strategy with aesthetics. I enjoy collaborating with teams to translate ideas into compelling designs that elevate brand presence.

Over the past few years I’ve worked with clients like Punjab College and CBL, including international freelance projects, delivering designs that strengthen brand recognition and market impact.

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Language

Work Experience

Senior Graphic Designer at Grey Density Pakistan
August 1, 2025 - Present
Collaborated on creative campaigns for major brands including Prince Biscuit, Oreo, and Diamond Paints. Designed and developed social media campaigns aligned with brand strategy and marketing goals. Interpreted client briefs with attention to detail and delivered high-quality visuals across digital platforms.
Graphic Designer at ARVO by Punjab Group Pakistan
July 1, 2024 - August 1, 2025
Helped build the brand’s visual identity from the ground up. Designed book covers, social media visuals, and promotional reels, along with mascot concepts and branded merchandise to enhance audience engagement. Collaborated with the marketing team on book promotion campaigns to ensure cohesive storytelling and a consistent visual language.
Graphic Designer at Potato Logics Pakistan
February 1, 2023 - April 1, 2024
Contributed to branding and visual communication for various skincare and haircare brands. Designed packaging, social media visuals, digital ads, and website assets for multiple eCommerce brands.
Graphic Designer at Hexad / Creative Bugs
July 1, 2022 - December 1, 2022
Created social media designs, logos, and other visual assets in collaboration with content writers, animators, senior designers, and the social media management team. Contributed to projects for brands such as Osaka and developed pitch designs for government clients, ensuring alignment with the overall brand strategy.
Freelance Graphic Designer at Upwork
January 1, 2020 - Present
Delivered brand identity design, social media content, packaging, and marketing materials for international clients. Focused on understanding objectives, developing creative strategies, and producing designs that align with each brand’s vision, resulting in strong, ongoing client relationships.

Education

Bachelor in Computer Science at University of Sargodha
September 1, 2016 - September 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail