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I'm a marketing leader with nearly 10 years of experience building marketing strategies and driving growth for both B2B and B2C companies. I specialize in data-driven SaaS marketing, demand generation and go-to-market execution. In 2024 I co-founded Saavi Partners, helping 13 client accounts achieve over €100k in revenue in our first financial year. I lead revenue-generating activities, manage multiple client engagements (from fractional Head of Marketing to leading SEO, LLM optimization, and lead generation), and I actively use AI tools to streamline and scale marketing activities. I also have hands-on experience with HubSpot, Salesforce, Google tools, LLM optimization, SEO and marketing automation.…I'm a marketing leader with nearly 10 years of experience building marketing strategies and driving growth for both B2B and B2C companies. I specialize in data-driven SaaS marketing, demand generation and go-to-market execution. In 2024 I co-founded Saavi Partners, helping 13 client accounts achieve over €100k in revenue in our first financial year. I lead revenue-generating activities, manage multiple client engagements (from fractional Head of Marketing to leading SEO, LLM optimization, and lead generation), and I actively use AI tools to streamline and scale marketing activities. I also have hands-on experience with HubSpot, Salesforce, Google tools, LLM optimization, SEO and marketing automation.

Saarin Kiilunen

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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I'm a marketing leader with nearly 10 years of experience building marketing strategies and driving growth for both B2B and B2C companies. I specialize in data-driven SaaS marketing, demand generation and go-to-market execution. In 2024 I co-founded Saavi Partners, helping 13 client accounts achieve over €100k in revenue in our first financial year. I lead revenue-generating activities, manage multiple client engagements (from fractional Head of Marketing to leading SEO, LLM optimization, and lead generation), and I actively use AI tools to streamline and scale marketing activities. I also have hands-on experience with HubSpot, Salesforce, Google tools, LLM optimization, SEO and marketing automation.…I'm a marketing leader with nearly 10 years of experience building marketing strategies and driving growth for both B2B and B2C companies. I specialize in data-driven SaaS marketing, demand generation and go-to-market execution. In 2024 I co-founded Saavi Partners, helping 13 client accounts achieve over €100k in revenue in our first financial year. I lead revenue-generating activities, manage multiple client engagements (from fractional Head of Marketing to leading SEO, LLM optimization, and lead generation), and I actively use AI tools to streamline and scale marketing activities. I also have hands-on experience with HubSpot, Salesforce, Google tools, LLM optimization, SEO and marketing automation.

Available to hire

I’m a marketing leader with nearly 10 years of experience building marketing strategies and driving growth for both B2B and B2C companies. I specialize in data-driven SaaS marketing, demand generation and go-to-market execution.

In 2024 I co-founded Saavi Partners, helping 13 client accounts achieve over €100k in revenue in our first financial year. I lead revenue-generating activities, manage multiple client engagements (from fractional Head of Marketing to leading SEO, LLM optimization, and lead generation), and I actively use AI tools to streamline and scale marketing activities. I also have hands-on experience with HubSpot, Salesforce, Google tools, LLM optimization, SEO and marketing automation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Finnish

Fluent

English

Fluent

Danish

Intermediate

Swedish

Intermediate

Work Experience

CRO & Co-founder at Saavi Partners

January 1, 2024 - Present

Co-founded a B2B growth consultancy. First financial year: over €100,000 in revenue and 13 client accounts. Share responsibility for all revenue-generating activity, including outbound sales and marketing. Manage several concurrent client engagements, either as fractional Head of Marketing or leading specific workstreams: SEO, LLM optimisation, digital marketing and lead generation. Direct subcontractors and project teams as required.

Marketing Manager at Ecobio Oy

January 1, 2022 - January 1, 2024

Led marketing as a sole contributor and built a data-driven marketing strategy in a SaaS environment. Grew inbound leads by 50% and delivered 12-month marketing plans that supported 40% business growth. Owned Google Ads, LinkedIn and Meta campaigns alongside the broader SEO strategy. Produced webinars with 300–400 registrants, a 55–65% attendance rate and high-quality leads passed to sales.

Agency Owner / Freelance at Mainspring Agency

January 1, 2021 - January 1, 2024

Built and ran my own marketing agency under a sole trader business, serving multiple B2B clients in parallel. Engagements covered content production, SEO and digital marketing.

Branding & Marketing at Hermandia Oy

January 1, 2020 - January 1, 2021

Led brand and marketing projects, and successfully secured Business Finland funding for the company.

Marketing Coordinator at UniFinance

January 1, 2019 - January 1, 2020

Coordinated marketing activity and content production for an international financial services firm.

Digital Media Manager / Marketing Assistant at Response Finance

January 1, 2018 - January 1, 2019

Led digital marketing and progressed from Assistant to Marketing Manager within 11 months.

E-commerce Assistant at BESTSELLER

January 1, 2017 - January 1, 2017

Produced e-commerce content for the Jack & Jones and Selected brands; SEO optimisation.