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Hi, I'm Saba Malaika, a Marketing Strategist with over three years of experience in digital-first companies, mainly focusing on social media and brand communication. I enjoy combining creative ideas with analytical rigor to help brands define their positioning in the market. Currently pursuing an MBA at Alliance Manchester Business School as a Forte Fellow Scholar, I have worked with fintech startups and travel-tech platforms, implementing successful digital content strategies and SEO campaigns. I love driving user acquisition and retention through well-planned content and marketing initiatives.…Hi, I'm Saba Malaika, a Marketing Strategist with over three years of experience in digital-first companies, mainly focusing on social media and brand communication. I enjoy combining creative ideas with analytical rigor to help brands define their positioning in the market. Currently pursuing an MBA at Alliance Manchester Business School as a Forte Fellow Scholar, I have worked with fintech startups and travel-tech platforms, implementing successful digital content strategies and SEO campaigns. I love driving user acquisition and retention through well-planned content and marketing initiatives.

Saba Malaika

Digital Marketer, Social Media Freelancer, Content Strategist, +5

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Hi, I'm Saba Malaika, a Marketing Strategist with over three years of experience in digital-first companies, mainly focusing on social media and brand communication. I enjoy combining creative ideas with analytical rigor to help brands define their positioning in the market. Currently pursuing an MBA at Alliance Manchester Business School as a Forte Fellow Scholar, I have worked with fintech startups and travel-tech platforms, implementing successful digital content strategies and SEO campaigns. I love driving user acquisition and retention through well-planned content and marketing initiatives.…Hi, I'm Saba Malaika, a Marketing Strategist with over three years of experience in digital-first companies, mainly focusing on social media and brand communication. I enjoy combining creative ideas with analytical rigor to help brands define their positioning in the market. Currently pursuing an MBA at Alliance Manchester Business School as a Forte Fellow Scholar, I have worked with fintech startups and travel-tech platforms, implementing successful digital content strategies and SEO campaigns. I love driving user acquisition and retention through well-planned content and marketing initiatives.

Available to hire

Hi, I’m Saba Malaika, a Marketing Strategist with over three years of experience in digital-first companies, mainly focusing on social media and brand communication. I enjoy combining creative ideas with analytical rigor to help brands define their positioning in the market.

Currently pursuing an MBA at Alliance Manchester Business School as a Forte Fellow Scholar, I have worked with fintech startups and travel-tech platforms, implementing successful digital content strategies and SEO campaigns. I love driving user acquisition and retention through well-planned content and marketing initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Telugu

Fluent

Work Experience

Digital Content Strategist at Epifi Technologies (Fi Money), India

May 31, 2023 - July 22, 2025

- Achieved 300K+ views in one month by leading YouTube content strategy, including planning, scripting videos, overseeing shoots, and analyzing audience insights. - Developed advertisement strategy for the Indian Premier League to enhance brand visibility and increase app downloads by 27%. - Led newsletters, emailers, and push notifications to boost new user acquisition and retention, driving a 37% increase in sign-ups. - Collaborated with an SEO agency to improve search visibility, producing blog content that ranked for high-intent keywords. - Worked alongside the Instagram team to research trends, align content strategies, and manage a cross-platform content calendar. - Supported PR by co-writing LinkedIn posts to elevate founding team’s personal brands.

Marketing Consultant (SEO & Content) at Headout, India

July 31, 2021 - July 22, 2025

- Shaped content strategy leveraging analytical and structured communication skills. Wrote SEO blogs and amplified them via LinkedIn carousels, driving 15% organic traffic in one month. - Redesigned blog layout for mobile-first viewing, increasing on-page time by 15% and reducing bounce rate from 70% to 45%.

Audit Associate at KPMG Financial Services, India

October 31, 2020 - July 22, 2025

Led system-level reviews across 13 UK entities using AI-powered audit tools, facilitating early issue detection and contributing to a 30% reduction in audit errors and fraud risks. Collaborated with stakeholders across EMEA audit teams to deliver high-quality projects within tight deadlines, establishing strong cross-border communication and project management skills.