I’m a Creative Lead and Graphic Designer focused on brand identity, visual communication, and digital design. I work with teams to turn ideas and complex messages into clear, consistent, and engaging visual experiences across web, marketing, and editorial formats. My experience covers brand systems, layout, and content for digital and print channels. I enjoy working hands-on from concept to delivery, collaborating closely with designers, developers, and stakeholders to ensure strong visual quality and brand consistency. With a background that also includes interior and spatial design, I bring a strong sense of composition, structure, and storytelling to my work. I value clarity, detail, and design that supports both user understanding and business goals.

Saba Zarrani

PRO

I’m a Creative Lead and Graphic Designer focused on brand identity, visual communication, and digital design. I work with teams to turn ideas and complex messages into clear, consistent, and engaging visual experiences across web, marketing, and editorial formats. My experience covers brand systems, layout, and content for digital and print channels. I enjoy working hands-on from concept to delivery, collaborating closely with designers, developers, and stakeholders to ensure strong visual quality and brand consistency. With a background that also includes interior and spatial design, I bring a strong sense of composition, structure, and storytelling to my work. I value clarity, detail, and design that supports both user understanding and business goals.

Available to hire

I’m a Creative Lead and Graphic Designer focused on brand identity, visual communication, and digital design. I work with teams to turn ideas and complex messages into clear, consistent, and engaging visual experiences across web, marketing, and editorial formats.

My experience covers brand systems, layout, and content for digital and print channels. I enjoy working hands-on from concept to delivery, collaborating closely with designers, developers, and stakeholders to ensure strong visual quality and brand consistency.

With a background that also includes interior and spatial design, I bring a strong sense of composition, structure, and storytelling to my work. I value clarity, detail, and design that supports both user understanding and business goals.

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Language

Swedish
Fluent
Persian
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

CEO and Co-Founder at Z&J Advisory SL
September 1, 2024 - Present
Founder and CEO responsible for the strategic direction, growth, and day-to-day operations of three complementary businesses, including a digital media platform, interior design studio, and a technology-driven platform.
Lead Interior Designer at Your Home Styling
July 1, 2023 - August 1, 2024
Acted as the primary interior design consultant, collaborating closely with clients to develop tailored design concepts and manage project execution.
Communication Officer at Swedish Competition Authority
March 1, 2017 - July 1, 2022
Responsible for planning and managing communication across channels, including production of digital and print materials, photography, and event coordination.
Communication Officer at Swedish Schools Inspectorate
July 1, 2016 - March 1, 2017
Supported development and implementation of visual and written communication, including coordination of conferences and graphic updates.
Communication Assistant at Swedish Competition Authority
March 1, 2009 - June 1, 2016
• Responsible for producing and supporting visual and written communication across the organization, with a strong focus on graphic production, editorial work, and event coordination. • Held primary responsibility within the department for the design and production of brochures, advertisements, posters, and other communication materials, working extensively with tools such as Adobe Photoshop and InDesign. Contributed editorial content for both the internal intranet and the external website, ensuring clarity, accuracy, and consistency in communication. • Carried out on-site photography and image editing for both print and web publication, adapting visual material to suit different formats and channels. Acted as a key point of contact and requirements owner towards external suppliers, including printing houses and advertising agencies, ensuring quality standards and timely delivery. • Also served as conference coordinator, managing the full communication and logistics process surrounding conferences. Responsibilities included promoting events via the website, booking venues, coordinating materials, and overseeing the production of printed conference publications, as well as handling all related tasks to ensure smooth execution.

Education

Media and Communication at University West
January 1, 2002 - January 1, 2006
Presentation Techniques at University of Gothenburg
January 1, 2007 - January 1, 2007
Graphic Design at Bergh's School of Communication
January 1, 2017 - January 1, 2017
Interior Designer at Inredningskurser
January 1, 2023 - January 1, 2024
Media and Communication at University West
January 1, 2002 - January 1, 2006
Presentations Techniques at University of Gothenburg
January 1, 2007 - January 1, 2007
Graphic Design at Bergh's School of Communication
January 1, 2017 - January 1, 2017
Interior Designer at Inredningskurser
January 1, 2023 - January 1, 2024

Qualifications

Certified Interior Design Architect
August 1, 2023 - July 31, 2024

Industry Experience

Media & Entertainment, Professional Services, Government, Real Estate & Construction, Other
    paper vintagecode.net

    VintageCode is a digital platform focused on web development, optimization, and technology-driven solutions for B2B clients.

    In this role, I led the visual design and brand communication in close collaboration with developers and technical teams. I designed the visual identity, website interface, layouts, and communication assets, ensuring a clear and professional brand expression aligned with the company’s technical offerings.

    A central part of my work was translating complex technical services into accessible and visually structured communication. I created design systems, page layouts, and marketing materials that balanced clarity, usability, and brand consistency.

    The outcome was a visually cohesive digital presence that supported B2B communication, improved understanding of technical services, and strengthened the overall brand credibility.

    paper ZarraniDesign.com

    Zarrani Design Studio is an interior design and styling studio delivering curated design solutions for residential and commercial projects.

    As Creative Lead and Graphic Designer, I was responsible for the studio’s visual communication and brand expression. My work included developing the visual identity, designing the website, and producing marketing and presentation materials used in both B2B and B2C contexts.

    I worked closely with interior designers and project stakeholders to translate spatial concepts, materials, and design ideas into clear visual narratives. This included digital layouts, imagery selection, visual storytelling, and branded communication for web, presentations, and social channels.

    My background in interior design informed the visual language, ensuring that communication reflected spatial awareness, materiality, and commercial context. The result was a cohesive and professional brand presence that strengthened client trust and supported business communication.

    paper Espiran.eu

    Espiran is a digital media platform and magazine focused on culture, lifestyle, and community for an international audience.

    In my role as Creative Lead and Graphic Designer, I was responsible for shaping and maintaining the visual identity across the platform. I developed and implemented the brand’s visual system, including typography, color palette, layout principles, and graphic guidelines, ensuring consistency across web, editorial content, and social media.

    I designed article layouts, visual storytelling elements, promotional assets, and social media graphics in close collaboration with editors, writers, and technical teams. A key part of my work was translating editorial content into visually engaging, readable, and well-structured digital formats while maintaining a cohesive brand expression.

    The work resulted in a clear, recognizable visual identity that supports content engagement, readability, and brand credibility across channels.