Saba Zarrani

VintageCode is a digital platform focused on web development, optimization, and technology-driven solutions for B2B clients.

In this role, I led the visual design and brand communication in close collaboration with developers and technical teams. I designed the visual identity, website interface, layouts, and communication assets, ensuring a clear and professional brand expression aligned with the company’s technical offerings.

A central part of my work was translating complex technical services into accessible and visually structured communication. I created design systems, page layouts, and marketing materials that balanced clarity, usability, and brand consistency.

The outcome was a visually cohesive digital presence that supported B2B communication, improved understanding of technical services, and strengthened the overall brand credibility.

Zarrani Design Studio is an interior design and styling studio delivering curated design solutions for residential and commercial projects.

As Creative Lead and Graphic Designer, I was responsible for the studio’s visual communication and brand expression. My work included developing the visual identity, designing the website, and producing marketing and presentation materials used in both B2B and B2C contexts.

I worked closely with interior designers and project stakeholders to translate spatial concepts, materials, and design ideas into clear visual narratives. This included digital layouts, imagery selection, visual storytelling, and branded communication for web, presentations, and social channels.

My background in interior design informed the visual language, ensuring that communication reflected spatial awareness, materiality, and commercial context. The result was a cohesive and professional brand presence that strengthened client trust and supported business communication.

Espiran is a digital media platform and magazine focused on culture, lifestyle, and community for an international audience.

In my role as Creative Lead and Graphic Designer, I was responsible for shaping and maintaining the visual identity across the platform. I developed and implemented the brand’s visual system, including typography, color palette, layout principles, and graphic guidelines, ensuring consistency across web, editorial content, and social media.

I designed article layouts, visual storytelling elements, promotional assets, and social media graphics in close collaboration with editors, writers, and technical teams. A key part of my work was translating editorial content into visually engaging, readable, and well-structured digital formats while maintaining a cohesive brand expression.

The work resulted in a clear, recognizable visual identity that supports content engagement, readability, and brand credibility across channels.