Hi, I’m Sabina Baaba Berko, a strategic communications and visual design professional who crafts impactful brand stories for both nonprofit and commercial audiences. I lead integrated campaigns across print, digital, and multimedia, turning complex program outcomes into clear, compelling visuals and messages that resonate with diverse stakeholders. I thrive at the intersection of strategy and creativity—developing brand identities, data-driven visuals, and stakeholder communications that boost engagement and drive results. Proficient in Adobe Creative Suite, Figma, and data visualization, I excel in collaborative environments that demand high-quality design and thoughtful storytelling.…

Sabina Baaba Berko

Hi, I’m Sabina Baaba Berko, a strategic communications and visual design professional who crafts impactful brand stories for both nonprofit and commercial audiences. I lead integrated campaigns across print, digital, and multimedia, turning complex program outcomes into clear, compelling visuals and messages that resonate with diverse stakeholders. I thrive at the intersection of strategy and creativity—developing brand identities, data-driven visuals, and stakeholder communications that boost engagement and drive results. Proficient in Adobe Creative Suite, Figma, and data visualization, I excel in collaborative environments that demand high-quality design and thoughtful storytelling.…

Available to hire

Hi, I’m Sabina Baaba Berko, a strategic communications and visual design professional who crafts impactful brand stories for both nonprofit and commercial audiences. I lead integrated campaigns across print, digital, and multimedia, turning complex program outcomes into clear, compelling visuals and messages that resonate with diverse stakeholders.

I thrive at the intersection of strategy and creativity—developing brand identities, data-driven visuals, and stakeholder communications that boost engagement and drive results. Proficient in Adobe Creative Suite, Figma, and data visualization, I excel in collaborative environments that demand high-quality design and thoughtful storytelling.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Art Director at Now Available Africa
April 3, 2023 - December 31, 2025
Led the art direction and maintained visual consistency across all client communications, including product advertisement and promos, while directing photo and video shoots, mentoring junior creatives, and collaborating with the marketing team to deliver compelling, audience-focused messaging.
Design Specialist, Marketing and Communications at Boomplay Ghana
January 1, 2023 - September 8, 2025
Designed and executed visual content across print, digital, and multimedia platforms to support commercial and campaign initiatives. Developed reports, infographics, and marketing collateral, collaborated on brand activations with partners including MTN, Tecno, and Nescafé, and supported video and editorial content to strengthen brand presence and audience engagement.
Creative Designer at Innova DDB Ghana
August 1, 2017 - April 8, 2022
Conceptualized and executed advertising and social campaigns across multiple industries, delivering brand assets for both traditional and digital media, including newsletters, ATMs, bill boards and signages, brand collateral and on-ground activations. Directed photo and video shoots and collaborated with multidisciplinary teams while mentoring interns to ensure high-quality creative delivery.
Art Director at Now Available Africa
April 1, 2024 - Present
Led the development and execution of integrated communications strategies across print, digital, and multimedia platforms. Produced visual and editorial content to support NGO and commercial client campaigns. Designed reports, infographics, brochures, and digital collateral communicating program outcomes and policy messages. Oversaw the creative direction for visual consistency across client communications including data visualization and knowledge products. Collaborated with cross-functional teams to deliver targeted messaging and community engagement initiatives.
Design Specialist at Transsnet Music Ghana Limited
May 1, 2022 - July 1, 2023
Created and managed visual content for digital campaigns and artist promotions, including playlist covers, in-app releases, and social content. Enhanced brand presence through collaborative initiatives with MTN, Tecno, and Nescafé, creating campaign materials for activations. Supported video production and editorial visuals to promote internal and external campaigns. Produced digital content aligned with strategic communications goals to improve engagement.

Education

MSc Strategic Marketing at Kwame Nkrumah University of Science and Technology, Ghana
January 1, 2021 - January 1, 2023
BA Communication Design (First Class Honours) at Kwame Nkrumah University of Science and Technology, Ghana
January 1, 2013 - January 1, 2017
Visual Art at Wesley Girls’ High School, Cape Coast, Ghana
January 1, 2009 - January 1, 2013
MSc Strategic Marketing at Kwame Nkrumah University of Science and Technology (KNUST), Ghana
January 1, 2021 - November 1, 2023
BA Communication Design - First Class Honours at Kwame Nkrumah University of Science and Technology (KNUST), Kumasi, Ghana
October 1, 2013 - June 1, 2017

Qualifications

Google Digital Garage Certification and Training
January 11, 2030 - September 8, 2025
The Fundamentals of Digital Marketing
January 1, 2023 - September 30, 2025
Integrated Brand Strategy and Advertising Production and Strategy
January 1, 2018 - January 1, 2018
The Fundamentals of Digital Marketing
June 1, 2023 - January 24, 2026
Integrated Brand Strategy
February 1, 2019 - January 24, 2026
Advertising Communication & Production
November 1, 2018 - January 24, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Education

Skills

Experience Level