Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Sabine Ehgoetz, a senior content marketing and sales enablement leader with 20+ years of experience helping B2B, public sector, and GovTech organizations grow revenue, strengthen brands, and optimize go-to-market strategies. I excel at translating complex, regulated, policy-driven topics into clear, compelling narratives and visuals that support procurement cycles, competitive bids, and executive decision-making. I’m a hands-on partner to Sales, HR, and executive leadership, with experience in brand execution, proposal support, and managing external creative resources. I’ve led webinars, events, and tradeshow programs; built audience-specific presentations; and driven LinkedIn growth and thought leadership that fuels pipeline. I thrive collaborating across functions to deliver measurable results.…Hi, I’m Sabine Ehgoetz, a senior content marketing and sales enablement leader with 20+ years of experience helping B2B, public sector, and GovTech organizations grow revenue, strengthen brands, and optimize go-to-market strategies. I excel at translating complex, regulated, policy-driven topics into clear, compelling narratives and visuals that support procurement cycles, competitive bids, and executive decision-making. I’m a hands-on partner to Sales, HR, and executive leadership, with experience in brand execution, proposal support, and managing external creative resources. I’ve led webinars, events, and tradeshow programs; built audience-specific presentations; and driven LinkedIn growth and thought leadership that fuels pipeline. I thrive collaborating across functions to deliver measurable results.

Sabine Ehgoetz

Writer, Content Strategist, Brand Designer, +1





Hi, I’m Sabine Ehgoetz, a senior content marketing and sales enablement leader with 20+ years of experience helping B2B, public sector, and GovTech organizations grow revenue, strengthen brands, and optimize go-to-market strategies. I excel at translating complex, regulated, policy-driven topics into clear, compelling narratives and visuals that support procurement cycles, competitive bids, and executive decision-making. I’m a hands-on partner to Sales, HR, and executive leadership, with experience in brand execution, proposal support, and managing external creative resources. I’ve led webinars, events, and tradeshow programs; built audience-specific presentations; and driven LinkedIn growth and thought leadership that fuels pipeline. I thrive collaborating across functions to deliver measurable results.…Hi, I’m Sabine Ehgoetz, a senior content marketing and sales enablement leader with 20+ years of experience helping B2B, public sector, and GovTech organizations grow revenue, strengthen brands, and optimize go-to-market strategies. I excel at translating complex, regulated, policy-driven topics into clear, compelling narratives and visuals that support procurement cycles, competitive bids, and executive decision-making. I’m a hands-on partner to Sales, HR, and executive leadership, with experience in brand execution, proposal support, and managing external creative resources. I’ve led webinars, events, and tradeshow programs; built audience-specific presentations; and driven LinkedIn growth and thought leadership that fuels pipeline. I thrive collaborating across functions to deliver measurable results.

Available to hire

Hi, I’m Sabine Ehgoetz, a senior content marketing and sales enablement leader with 20+ years of experience helping B2B, public sector, and GovTech organizations grow revenue, strengthen brands, and optimize go-to-market strategies. I excel at translating complex, regulated, policy-driven topics into clear, compelling narratives and visuals that support procurement cycles, competitive bids, and executive decision-making.

I’m a hands-on partner to Sales, HR, and executive leadership, with experience in brand execution, proposal support, and managing external creative resources. I’ve led webinars, events, and tradeshow programs; built audience-specific presentations; and driven LinkedIn growth and thought leadership that fuels pipeline. I thrive collaborating across functions to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Sr. Content Marketing Strategist & Sales Enablement Lead at Elovate (Modaxo)

January 1, 2024 - Present

Lead content strategy across blogs, white papers, fact sheets, case studies, and sales enablement assets supporting public-sector procurement and renewal cycles. Plan and execute webinars featuring government stakeholders, internal C-suite leaders, and technology partners to support pipeline development and thought leadership. Lead brand execution and visual consistency across marketing, sales, and corporate communications, translating brand standards into high-impact creative assets. Manage and direct external graphic designers, including creative briefing, feedback, timelines, and quality control to ensure on-brand, on-time delivery. Deliver graphic design and creative support for sales enablement, including oral presentation decks, proposal visuals, and RFP graphics supporting competitive public-sector bids. Partner with Sales, HR, and Executive teams to develop polished, audience-specific presentations and creative assets for client-facing engagements, recruitment, and internal com

Marketing Manager, B2B Leadership Training at Institute for Health and Human Potential (IHHP)

January 1, 2021 - January 1, 2024

Led content marketing, sales enablement, and brand strategy for a global leadership development organization serving enterprise and public-sector clients. Championed go-to-market strategy for a $500K+ USD leadership training solution and a new B2C offering. Directed creative execution for a full company rebrand, website relaunch, and brand system refresh. Supported revenue growth from $2M to $3.5M USD through elevated marketing strategy, content execution, and sales enablement alignment.

Marketing Executive & Global Editorial Lead at Learnlight

January 1, 2019 - January 1, 2020

Led global editorial and content strategy for a B2B language and skills training organization. Planned and executed webinars with enterprise partners, generating qualified leads. Coordinated large-scale tradeshow presence and supported sales teams onsite. Produced award submissions and high-visibility client stories with global partners.

Freelance Content Writer at Stickyeyes / Kinesso and Others

January 1, 2012 - Present

Delivered SEO, long-form, and technical content for global brands including Nike, Hertz, and Rockwool. Specialized in regulated, technical, and enterprise subject matter across multiple industries.