Every brand has a story. Let’s make yours unforgettable! Founder of Seeds, an independent structure, I support creators and companies in clarifying their positioning, refining their image, and building a harmonious identity through thoughtful content and a strong digital presence. With over 15 years of experience in branding and communication, including 8 years dedicated to developing my own fashion label, I have learned how to shape distinctive brand worlds from concept to online growth. I began building my brand on Instagram when social commerce was just emerging, a bold step that gave me an early understanding of community building, engagement, and digital storytelling. Today, my mission is to structure the brand image, reveal a clear direction, and strengthen the overall coherence of each project. Seeds: an idea blooms, a brand grows.

Sabine-seeds

Every brand has a story. Let’s make yours unforgettable! Founder of Seeds, an independent structure, I support creators and companies in clarifying their positioning, refining their image, and building a harmonious identity through thoughtful content and a strong digital presence. With over 15 years of experience in branding and communication, including 8 years dedicated to developing my own fashion label, I have learned how to shape distinctive brand worlds from concept to online growth. I began building my brand on Instagram when social commerce was just emerging, a bold step that gave me an early understanding of community building, engagement, and digital storytelling. Today, my mission is to structure the brand image, reveal a clear direction, and strengthen the overall coherence of each project. Seeds: an idea blooms, a brand grows.

Available to hire

Every brand has a story. Let’s make yours unforgettable!
Founder of Seeds, an independent structure, I support creators and companies in clarifying their positioning, refining their image, and building a harmonious identity through thoughtful content and a strong digital presence.
With over 15 years of experience in branding and communication, including 8 years dedicated to developing my own fashion label, I have learned how to shape distinctive brand worlds from concept to online growth. I began building my brand on Instagram when social commerce was just emerging, a bold step that gave me an early understanding of community building, engagement, and digital storytelling.
Today, my mission is to structure the brand image, reveal a clear direction, and strengthen the overall coherence of each project.
Seeds: an idea blooms, a brand grows.

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Language

French
Fluent
English
Fluent
Arabic
Advanced

Work Experience

Co-Founder & Brand Director at THIRTY&TWO
January 1, 2014 - January 1, 2022
- Creation of the brand universe: positioning, visual identity, messaging, and storytelling - Collection design and overall art direction - Definition and deployment of digital strategy: visual and editorial content for Instagram, Facebook, and website - Development of a consistent online presence: +120% web traffic in 4 years, 85% of sales via Instagram and e-commerce - Management of marketing campaigns (social media, SEO, online advertising), performance tracking and optimization - Content creation: copywriting, visuals, videos, influencer collaborations - Development and engagement of a strong community aligned with brand values - Implementation of CRM strategy and customer retention (>70%) - Cost optimization (-12%) and average growth of +10% per year - Brand visibility and expansion: partnerships, events, media relations, and international growth (+15% of customers outside local market)
Marketing Director at COSMETICS & FRAGRANCES
January 1, 2007 - January 1, 2010
Premium beauty brand and distribution network - Definition and implementation of marketing and brand strategy - Supervision of advertising campaigns, trade marketing, and PR - Coordination of multichannel communication with agencies, media, and internal teams +15% sales growth over 3 years through retail performance management and marketing optimization - CRM monitoring, market analysis, and competitive intelligence to anticipate trends and adjust positioning
Regional Marketing Coordinator at LES AFFICHAGES PIKASSO
January 1, 2005 - January 1, 2006
Regional leader in outdoor advertising in Lebanon, Jordan and Iraq - Coordination of regional marketing across three countries with creative and media agencies - Creation and management of internal and external communication materials - Organization of the annual “Pikasso d’Or” event (+300 participants): concept and communication - Contribution to business growth and brand visibility (+12% revenue) - Optimization of internal processes: -15% operational timelines
Product Manager / Import Assistant at ROMANEL INT.
January 1, 2003 - January 1, 2005
Distributor of wood and home appliances - Product lifecycle management for appliance brands (market analysis, performance tracking, recommendations) - Logistics coordination with suppliers and sales teams - Contribution to structuring marketing and commercial actions

Education

Master’s degree in communication & marketing at ISCOM, Paris
January 1, 1998 - January 1, 2002
Digital Freelancer at Web Working Academy
January 1, 2024 - January 1, 2025
Reputation Management • Design Thinking • Creativity at edX Online
January 9, 2023 - June 30, 2023

Qualifications

Brand Management seminar
February 12, 2009 - January 16, 2009
Customer Service courses
March 4, 2008 - March 7, 2008
Brand Management (2009) • Customer Service (2008) • Go for the Gold (2006)
May 6, 2026 - May 6, 2026

Industry Experience

Media & Entertainment, Computers & Electronics, Wholesale & Distribution