I’ve spent around ten years crafting lead copy across a wide scope of global brands and sectors. I’m a writer who tries something new, dynamic and original, drawn from a rich mix of experience—from creative agencies to screen writing and for iconic names. My writing range spans ad campaigns to script writing, tone of voice, storyboards, screenwriting, thumb-stopping social media lines, and SEO. Whether I’m steering copy in bold new directions or honouring heritage brands’ tone of voice, both are welcomed challenges. I’m trusted by clients and creative directors to craft inspiring copy that’s on brief and loaded with creativity from ideation to launch. I naturally support other creatives within team dynamics, staying open to feedback from peers to stakeholders at all levels. Music and film are long-time passions that run alongside my writing. I’m a published songwriter, and as a screenwriter my films have played at Raindance, the Edinburgh Film Festival, Cannes, and in cinemas across the UK.

Sadie Brown

I’ve spent around ten years crafting lead copy across a wide scope of global brands and sectors. I’m a writer who tries something new, dynamic and original, drawn from a rich mix of experience—from creative agencies to screen writing and for iconic names. My writing range spans ad campaigns to script writing, tone of voice, storyboards, screenwriting, thumb-stopping social media lines, and SEO. Whether I’m steering copy in bold new directions or honouring heritage brands’ tone of voice, both are welcomed challenges. I’m trusted by clients and creative directors to craft inspiring copy that’s on brief and loaded with creativity from ideation to launch. I naturally support other creatives within team dynamics, staying open to feedback from peers to stakeholders at all levels. Music and film are long-time passions that run alongside my writing. I’m a published songwriter, and as a screenwriter my films have played at Raindance, the Edinburgh Film Festival, Cannes, and in cinemas across the UK.

Available to hire

I’ve spent around ten years crafting lead copy across a wide scope of global brands and sectors. I’m a writer who tries something new, dynamic and original, drawn from a rich mix of experience—from creative agencies to screen writing and for iconic names.

My writing range spans ad campaigns to script writing, tone of voice, storyboards, screenwriting, thumb-stopping social media lines, and SEO. Whether I’m steering copy in bold new directions or honouring heritage brands’ tone of voice, both are welcomed challenges. I’m trusted by clients and creative directors to craft inspiring copy that’s on brief and loaded with creativity from ideation to launch. I naturally support other creatives within team dynamics, staying open to feedback from peers to stakeholders at all levels.

Music and film are long-time passions that run alongside my writing. I’m a published songwriter, and as a screenwriter my films have played at Raindance, the Edinburgh Film Festival, Cannes, and in cinemas across the UK.

See more

Language

English
Fluent

Work Experience

Freelance Senior Copywriter at Radical Path
July 1, 2025 - October 29, 2025
Leading copy creation, script writing and ideation for the Sonder by Marriott Bonvoy autumn launch campaign across the UK and UAE, delivering multi-channel copy across all assets campaign-wide.
Freelance Lead Creative Copywriter at British Airways Creative Studio
September 1, 2025 - September 1, 2025
As the studio's sole writer, I owned copy across global ad campaigns, onboard assets, video scripts, events and product launches; integrated the British Original tone of voice into all creative work and supported the wider business with creative.
Freelance Copywriter at Wunderman Thompson (Portugal)
December 1, 2024 - December 1, 2024
Created a new copy direction and fresh tone for the Silk & Spice US website relaunch; US English and creative lead across all written content.
Copy Lead (FTC) at Inside Ideas Group
December 1, 2022 - December 1, 2022
Led copy across the Diageo portfolio; implemented new ways of working and supervised a small team of copywriters; produced a high-volume of briefs across UK, Ireland and Northern Europe.
Freelance Copywriter | ACD at Oliver Agency
January 1, 2021 - January 1, 2021
Creative lead crafting copy and concepts in collaboration with design from ideation to launch for FMCG, beauty, alcohol and healthcare brands; led fresh concepts for European clients.
UX Writer at Pulse Law
September 1, 2019 - September 1, 2019
Created all user content for the firm's app from scratch; defined tone of voice, chatbot copy and customer contracts; collaborated with tech, product, designers and the CEO.
Content Manager at Audio Network
November 1, 2018 - November 1, 2018
Took over global copy for brand assets including artist bios, releases, emails and event promotions; set brand messaging plans and created internal briefs for multiple departments.
Senior Associate – Editorial (Contract) at StoryScience Agency
June 1, 2017 - June 1, 2017
Owned content for The O2 Featured section; created original concepts, features and social media copy; contributed across multiple client accounts in beauty, technology, fashion and health.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services, Retail