Safian Sheikh
I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms.
About
I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms. I’ve worked with a wide range of budgets—from £1,000 to £200,000 per month—optimizing campaigns to meet and exceed KPIs such as Return on Ad Spend (ROAS), Cost per Conversion (CPB), and lead generation.
Currently leading the paid media strategy at Kettler, a premium outdoor furniture brand, where I manage multi-channel campaigns across Google, Meta, and Bing while supporting SEO efforts. I also bring hands-on freelancing experience, running Facebook and Instagram ad campaigns for various clients to scale profitably. My strengths lie in strategic planning, data-driven decision-making, and continuous performance optimization to deliver measurable business outcomes.
- 3 years' experience
- Joined September 2025
Industry experience
- Retail
- Financial Services
- Travel & Hospitality
- Software & Internet
- Professional Services
- Media & Entertainment
More experts in Birmingham, United Kingdom
Work experience· 8 roles
In-house SEO & Paid Executive responsible for Google, Meta, and Bing campaigns to drive online sales of premium garden furniture. Focused on optimizing for ROAS and conversions using data-led strategies to scale performance across search, Shopping, and social channels. Tasks included GA4 management, building & optimizing campaigns, improving site content, and managing product feeds.
Manage Google, Meta, and Bing campaigns to drive online sales of premium garden furniture. Optimize for ROAS and conversions using data-led strategies across search, shopping, and social channels. Responsible for GA4 setup, building & optimizing campaigns, site content optimization, and product feed optimization, while supporting SEO efforts.
Optimized search campaigns for car dealerships to capture leads via phone calls and vehicle valuation forms. Managed 11 client budgets from £1,000 to £13,000 MoM, set up and optimized campaigns, and handled GA4 tracking. Also set up display campaigns and broader performance marketing activities.
Education
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