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I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms. I’ve worked with a wide range of budgets—from £1,000 to £200,000 per month—optimizing campaigns to meet and exceed KPIs such as Return on Ad Spend (ROAS), Cost per Conversion (CPB), and lead generation. Currently leading the paid media strategy at Kettler, a premium outdoor furniture brand, where I manage multi-channel campaigns across Google, Meta, and Bing while supporting SEO efforts. I also bring hands-on freelancing experience, running Facebook and Instagram ad campaigns for various clients to scale profitably. My strengths lie in strategic planning, data-driven decision-making, and continuous performance optimization to deliver measurable business outcomes.…I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms. I’ve worked with a wide range of budgets—from £1,000 to £200,000 per month—optimizing campaigns to meet and exceed KPIs such as Return on Ad Spend (ROAS), Cost per Conversion (CPB), and lead generation. Currently leading the paid media strategy at Kettler, a premium outdoor furniture brand, where I manage multi-channel campaigns across Google, Meta, and Bing while supporting SEO efforts. I also bring hands-on freelancing experience, running Facebook and Instagram ad campaigns for various clients to scale profitably. My strengths lie in strategic planning, data-driven decision-making, and continuous performance optimization to deliver measurable business outcomes.

Safian Sheikh

PPC Manager, Digital Marketer, Marketing Analyst, +2

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I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms. I’ve worked with a wide range of budgets—from £1,000 to £200,000 per month—optimizing campaigns to meet and exceed KPIs such as Return on Ad Spend (ROAS), Cost per Conversion (CPB), and lead generation. Currently leading the paid media strategy at Kettler, a premium outdoor furniture brand, where I manage multi-channel campaigns across Google, Meta, and Bing while supporting SEO efforts. I also bring hands-on freelancing experience, running Facebook and Instagram ad campaigns for various clients to scale profitably. My strengths lie in strategic planning, data-driven decision-making, and continuous performance optimization to deliver measurable business outcomes.…I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms. I’ve worked with a wide range of budgets—from £1,000 to £200,000 per month—optimizing campaigns to meet and exceed KPIs such as Return on Ad Spend (ROAS), Cost per Conversion (CPB), and lead generation. Currently leading the paid media strategy at Kettler, a premium outdoor furniture brand, where I manage multi-channel campaigns across Google, Meta, and Bing while supporting SEO efforts. I also bring hands-on freelancing experience, running Facebook and Instagram ad campaigns for various clients to scale profitably. My strengths lie in strategic planning, data-driven decision-making, and continuous performance optimization to deliver measurable business outcomes.

Available to hire

I am a results-driven PPC executive with over 3 years of experience managing paid advertising campaigns across Google Ads and social media platforms. I’ve worked with a wide range of budgets—from £1,000 to £200,000 per month—optimizing campaigns to meet and exceed KPIs such as Return on Ad Spend (ROAS), Cost per Conversion (CPB), and lead generation.

Currently leading the paid media strategy at Kettler, a premium outdoor furniture brand, where I manage multi-channel campaigns across Google, Meta, and Bing while supporting SEO efforts. I also bring hands-on freelancing experience, running Facebook and Instagram ad campaigns for various clients to scale profitably. My strengths lie in strategic planning, data-driven decision-making, and continuous performance optimization to deliver measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

SEO & Paid Executive (In house) at Kettler

April 1, 2025 - Present

Manage Google, Meta, and Bing campaigns to drive online sales of premium garden furniture. Optimize for ROAS and conversions using data-led strategies across search, shopping, and social channels. Responsible for GA4 setup, building & optimizing campaigns, site content optimization, and product feed optimization, while supporting SEO efforts.

Paid Specialist at Automotive Transformation Group (Agency)

March 1, 2025 - September 12, 2025

Optimized search campaigns for car dealerships to capture leads, phone calls, and vehicle valuation form submissions. Managed GA4 tracking, built & optimized campaigns, and handled 11 client budgets from £1,000 to £13,000 MoM; set up display campaigns.

Performance Marketing Consultant (PPC Executive) at Propel Digital

May 1, 2023 - September 12, 2025

Optimized search campaigns for clients including a Mortgage Broker and B2B Internet companies; improved pacing and SQRs; worked with audience layers and retargeting; imported campaigns from Google to Bing; conducted client calls and emails; optimized mortgage campaigns with time and location bid adjustments; set up display campaigns.

Search Account Executive (Agency) at Mediacom

March 1, 2023 - September 12, 2025

Collaborated with clients including American Airlines to achieve KPIs (ROAS and CPB); adjusted budgets across strategies; used Kenshoo & Excel to create performance reports; maintained client communications; worked with PMAX & Discovery campaigns and contributed to proposals for MultiMedia Ads.

SEO & Paid Executive (In house) at Kettler

April 1, 2025 - Present

In-house SEO & Paid Executive responsible for Google, Meta, and Bing campaigns to drive online sales of premium garden furniture. Focused on optimizing for ROAS and conversions using data-led strategies to scale performance across search, Shopping, and social channels. Tasks included GA4 management, building & optimizing campaigns, improving site content, and managing product feeds.

Paid Specialist at Automotive Transformation Group (Agency)

March 1, 2025 - September 12, 2025

Optimized search campaigns for car dealerships to capture leads via phone calls and vehicle valuation forms. Managed 11 client budgets from £1,000 to £13,000 MoM, set up and optimized campaigns, and handled GA4 tracking. Also set up display campaigns and broader performance marketing activities.

Performance Marketing Consultant (PPC Executive) at Propel Digital (Agency)

May 1, 2023 - September 12, 2025

Optimized search campaigns for clients including a Mortgage Broker and B2B Internet solutions. Improved pacing, created SQRs, worked with audience layers and retargeting, imported campaigns from Google to Bing, and conducted client communications. Implemented time and location bid adjustments and set up display campaigns.

Search Account Executive (Agency) at Mediacom

March 1, 2023 - September 12, 2025

Collaborated with clients such as American Airlines to achieve KPIs including ROAS and Cost per Conversion. Adjusted budgets across strategies, produced performance reports using Kenshoo & Excel, and maintained client communication. Worked on PMAX & Discovery campaigns and contributed to proposals for Multimedia Ads.