Available to hire
Hello! I’m Safrida, a social media professional based in West Jakarta. I specialize in creating and executing social media strategies, developing viral content, boosting engagement, copywriting, video editing, creative direction, SEO optimization, and managing multi-channel accounts.
I stay on the forefront of industry trends, collaborate closely with teams, and turn data into actionable insights that prove ROI. Outside campaigns, I design assets, refine brand voice, and craft captions that resonate with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Chloë Uchida
April 1, 2024 - Present• Planned, developed, and implemented content strategies that grew followers to 19k on Instagram and achieved 200k views on Reels within a month.
• Created, managed, and oversaw promotional content, resulting in tripled sales conversion within a month.
• Monitor industry trends & competitor analysis to create effective content formulas that resonates with the audience.
• Enhanced content quality using storytelling-based creative direction, resulting in a deeper community connection.
• Organized content calendar using Notion dashboard, improving consistency by 80% and reducing revision cycles.
• Leveraged analytics and data to refine strategy, optimize posting time, and maintain strong audience retention.
• Successfully increased engagement rate by 50% organically.
Video Editor at Sydney Pole
April 1, 2024 - December 1, 2024• Created and managed 366 educational contents for Sydney Pole Online.
• Developed and implemented a spreadsheet dashboard that improved video editing flow and efficiency by 70%.
• Collaborated with the marketing team to align content with brand tone and ensure consistency across all materials.
• Increased engagement by 80% using cohesive color grading and dynamic framing every 10 seconds.
• Maintained high viewer retention rates through consistent pacing, engaging transitions, and visual clarity
Social Media Manager at Chloé Uchida
April 1, 2024 - PresentPlanned, developed, and implemented content strategies that grew followers to 19k on Instagram and achieved 200k views on Reels within a month. Created, managed, and oversaw promotional content, resulting in tripled sales conversion within a month. Monitored industry trends & competitor analyses to craft effective content formulas; enhanced content quality through storytelling-based creative direction; organized content calendar using Notion dashboard, improving consistency by 80% and reducing revision cycles. Leveraged analytics to refine strategy, posting times, and audience retention; increased engagement by 50% organically.
Design Coordinator at ICISPE
September 30, 2019 - September 30, 2019Organized and coordinated a team of 4 to create design assets for an international academic conference. Created 83 graphic designs within two months, maintaining brand tone and identity across all materials. Built and maintained strong relationships with cross-functional teams to meet deadlines. Boosted engagement rate by 70% through targeted promotional content.
Education
B.A. in International Relations at Diponegoro University
January 11, 2030 - December 2, 2025B.A. in International Relations at Diponegoro University
January 11, 2030 - December 22, 2025Qualifications
Project Management
January 1, 2024 - December 2, 2025Data Analysis Fundamentals
January 1, 2024 - December 2, 2025Digital Marketing
January 1, 2023 - December 2, 2025Sales and CRM Overview
January 1, 2022 - December 2, 2025Google Analytics for Beginner
January 1, 2021 - December 2, 2025Project Management – MySkill 2024
January 1, 2024 - December 22, 2025Data Analysis Fundamental – MySkill 2024
January 1, 2024 - December 22, 2025Digital Marketing – Mandiri University Group 2023
January 1, 2023 - December 22, 2025Sales and CRM Overview – Coursera 2022
January 1, 2022 - December 22, 2025Google Analytics for Beginner – Google Digital Garage 2021
January 1, 2021 - December 22, 2025Industry Experience
Media & Entertainment, Software & Internet, Education, Professional Services, Other
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