Safy Farid

I’m the designer behind YouMatter, a mental-health app supporting adoptees dealing with adoption trauma. This is my long-term personal project, which I plan to grow into a full company and product. What I do: Define the product vision, mission, and strategy Lead user research (interviews, surveys, focus groups) Create UI/UX designs: wireframes, prototypes, and final visuals Collaborate with mental-health and adoption experts Oversee product development with developers Run user testing and refine the experience Support marketing, outreach, and community engagement Continuously improve the product based on analytics and user feedback My goal is to build a meaningful, transformative platform that helps adoptees heal, connect, and feel understood.

UI/UX Designer – European E-commerce & Kuberpult Projects I worked with a UX team on an e-commerce platform serving major European textile retailers like P&C and ANSON’s, improving user experience and brand consistency across web and mobile. Key Contributions: Design System Lead: Created iconography, typography, and brand guidelines, establishing a unified design system. Search UX: Managed and redesigned the search feature; competitive analysis, wireframes, and responsive UI. Increased search usability by 30%. Tech Collaboration: Partnered with developers to solve UI/UX issues, improving load times by 20% and boosting user satisfaction. Usability Optimization: Guided devs and product owners on best practices, cutting drop-off rates by 25%. Kuberpult Redesign: Led the complete UI redesign for the open-source Kuberpult website, increasing engagement by 40%. Brand & Components: Built a full brand identity, style guide, and Figma component library to streamline development. Design Delivery: Worked closely with developers to ensure accurate implementation and testing, achieving a 4.8/5 user satisfaction score. These projects strengthened user experience, improved performance, and delivered cohesive, high-impact digital designs.

UI/UX Designer – Autoly.co (Car-Selling App & Website) At Autoly.co, I collaborated closely with the UX/UI team to design intuitive, responsive, and visually engaging experiences for both the consumer and dealer car-selling platforms (mobile + web). Key Contributions: Designed responsive interfaces, wireframes, annotations, and prototypes for app and web. Integrated gamification and user-centric flows, increasing user interactions by 35%. Solved complex UX problems, reducing user-reported issues by 25% and improving overall usability. Launched features that boosted consumer engagement by 30%. Worked directly with developers to ensure smooth implementation and maintain design integrity. Quickly iterated on concepts, interpreted style guides, and delivered polished visual designs. Acted as a UX advocate in software reviews and supported marketing with UX expertise. These contributions helped strengthen Autoly’s product experience, elevate engagement, and support the company’s broader goals.