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As a UI/UX Designer my work is aesthetically pleasing, and also highly functional and user-centric. My designs are also deeply influenced by my parallel career as an expressionist painter; my talents as an artist drive my ability to empathize with users' needs and marry them with business goals. With a background in SAAS and B2B projects, I have honed my skills in Figma, iconography and typography, competitive analysis, user interviews, wireframing, usability testing, and responsive interface design for both websites and mobile applications. This ensures that each design element I create enhances the user's journey and meets business objectives. Through close collaboration with technical teams and stakeholders, I guide the enhancement of usability, and troubleshoot UI/UX problems.…As a UI/UX Designer my work is aesthetically pleasing, and also highly functional and user-centric. My designs are also deeply influenced by my parallel career as an expressionist painter; my talents as an artist drive my ability to empathize with users' needs and marry them with business goals. With a background in SAAS and B2B projects, I have honed my skills in Figma, iconography and typography, competitive analysis, user interviews, wireframing, usability testing, and responsive interface design for both websites and mobile applications. This ensures that each design element I create enhances the user's journey and meets business objectives. Through close collaboration with technical teams and stakeholders, I guide the enhancement of usability, and troubleshoot UI/UX problems.

Safy Farid

PRO

UI Designer, UX Designer, Graphic Designer, +1

5.0 (2 reviews)

As a UI/UX Designer my work is aesthetically pleasing, and also highly functional and user-centric. My designs are also deeply influenced by my parallel career as an expressionist painter; my talents as an artist drive my ability to empathize with users' needs and marry them with business goals. With a background in SAAS and B2B projects, I have honed my skills in Figma, iconography and typography, competitive analysis, user interviews, wireframing, usability testing, and responsive interface design for both websites and mobile applications. This ensures that each design element I create enhances the user's journey and meets business objectives. Through close collaboration with technical teams and stakeholders, I guide the enhancement of usability, and troubleshoot UI/UX problems.…As a UI/UX Designer my work is aesthetically pleasing, and also highly functional and user-centric. My designs are also deeply influenced by my parallel career as an expressionist painter; my talents as an artist drive my ability to empathize with users' needs and marry them with business goals. With a background in SAAS and B2B projects, I have honed my skills in Figma, iconography and typography, competitive analysis, user interviews, wireframing, usability testing, and responsive interface design for both websites and mobile applications. This ensures that each design element I create enhances the user's journey and meets business objectives. Through close collaboration with technical teams and stakeholders, I guide the enhancement of usability, and troubleshoot UI/UX problems.

Available to hire

As a UI/UX Designer my work is aesthetically pleasing, and also highly functional and user-centric. My designs are also deeply influenced by my parallel career as an expressionist painter; my talents as an artist drive my ability to empathize with users’ needs and marry them with business goals.

With a background in SAAS and B2B projects, I have honed my skills in Figma, iconography and typography, competitive analysis, user interviews, wireframing, usability testing, and responsive interface design for both websites and mobile applications. This ensures that each design element I create enhances the user’s journey and meets business objectives. Through close collaboration with technical teams and stakeholders, I guide the enhancement of usability, and troubleshoot UI/UX problems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

Spanish; Castilian

Advanced

German

Intermediate

Work Experience

YouMatter – UI/UX Designer & Founder at YouMatter Adoptees

August 1, 2023 - Present

I’m the designer behind YouMatter, a mental-health app supporting adoptees dealing with adoption trauma. This is my long-term personal project, which I plan to grow into a full company and product. What I do: Define the product vision, mission, and strategy Lead user research (interviews, surveys, focus groups) Create UI/UX designs: wireframes, prototypes, and final visuals Collaborate with mental-health and adoption experts Oversee product development with developers Run user testing and refine the experience Support marketing, outreach, and community engagement Continuously improve the product based on analytics and user feedback My goal is to build a meaningful, transformative platform that helps adoptees heal, connect, and feel understood.

UI/UX Designer at freiheit.com technologies

March 1, 2022 - March 1, 2023

UI/UX Designer – European E-commerce & Kuberpult Projects I worked with a UX team on an e-commerce platform serving major European textile retailers like P&C and ANSON’s, improving user experience and brand consistency across web and mobile. Key Contributions: Design System Lead: Created iconography, typography, and brand guidelines, establishing a unified design system. Search UX: Managed and redesigned the search feature; competitive analysis, wireframes, and responsive UI. Increased search usability by 30%. Tech Collaboration: Partnered with developers to solve UI/UX issues, improving load times by 20% and boosting user satisfaction. Usability Optimization: Guided devs and product owners on best practices, cutting drop-off rates by 25%. Kuberpult Redesign: Led the complete UI redesign for the open-source Kuberpult website, increasing engagement by 40%. Brand & Components: Built a full brand identity, style guide, and Figma component library to streamline development. Design Delivery: Worked closely with developers to ensure accurate implementation and testing, achieving a 4.8/5 user satisfaction score. These projects strengthened user experience, improved performance, and delivered cohesive, high-impact digital designs.

UI/UX Designer at Autoly Inc.

January 1, 2021 - January 1, 2022

UI/UX Designer – Autoly.co (Car-Selling App & Website) At Autoly.co, I collaborated closely with the UX/UI team to design intuitive, responsive, and visually engaging experiences for both the consumer and dealer car-selling platforms (mobile + web). Key Contributions: Designed responsive interfaces, wireframes, annotations, and prototypes for app and web. Integrated gamification and user-centric flows, increasing user interactions by 35%. Solved complex UX problems, reducing user-reported issues by 25% and improving overall usability. Launched features that boosted consumer engagement by 30%. Worked directly with developers to ensure smooth implementation and maintain design integrity. Quickly iterated on concepts, interpreted style guides, and delivered polished visual designs. Acted as a UX advocate in software reviews and supported marketing with UX expertise. These contributions helped strengthen Autoly’s product experience, elevate engagement, and support the company’s broader goals.

UIDesigner | Graphic designer at Orchtech

August 1, 2019 - January 1, 2021

At Orchtech, I designed user-friendly, visually cohesive interfaces for web and mobile apps while collaborating closely with developers and cross-functional teams. Key Contributions: Full UI Redesign: Led a major product redesign, improving usability and engagement by 40% and boosting brand recognition and satisfaction by 30%. End-to-End Design: Created new interfaces and promotional materials from concept to delivery, strengthening brand presence. User Engagement: Enhanced app and marketing UI, increasing engagement by 40%. Efficient Project Management: Managed multiple design projects, reducing turnaround time by 20%. Design–Dev Collaboration: Worked with developers to ensure accurate implementation and maintain design integrity. Mentorship: Supported junior designers and improved team workflow. User-Centered Design: Conducted research and testing, increasing user satisfaction by 30%. Campaign Design: Produced visuals and UI for marketing campaigns that boosted lead generation. These efforts elevated Orchtech’s visual identity and improved overall user satisfaction by 45%, helping the brand grow and connect more effectively with its audience.

Senior Graphic Designer and Team Lead at Egyptian International Publishing Company - Longman

January 1, 2012 - March 1, 2019

As Senior Graphic Designer and Team Lead, I managed a team of designers to create high-quality Arabic educational materials, combining design expertise with my art background to elevate creativity and consistency. Key Contributions: Team Leadership: Mentored and guided designers, improving team performance and collaboration. Project Management: Oversaw multiple projects, delivering high-quality work and reducing turnaround time by 25%. Strategic Design: Led the development of culturally aligned Arabic educational materials with strong visual appeal. Stakeholder Collaboration: Worked with educators and departments to refine concepts and ensure impactful outcomes. Achievements: Boosted user engagement by 30% through redesigned educational content. Contributed to award-winning educational publishing projects. Introduced tools that streamlined workflow and cut costs by 15%. Strengthened branding consistency across all publications. These efforts helped the Arabic Department deliver innovative, effective educational materials and significantly supported the organization’s overall success.