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Hi, I’m Sahba, a Social & Influencer Creative Strategist based in Paris. I design culturally resonant campaigns for luxury and lifestyle brands, blending social, creator, and influencer marketing across paid, owned and earned channels. I enjoy turning audience insights into editorial strategies that feel authentic and timely. I lead cross-functional teams to take ideas from concept to execution, optimizing campaigns through data and performance metrics. My work with brands like Van Cleef & Arpels, Lancôme, Veuve Clicquot, Lacoste, Galeries Lafayette, and YSL Beauty reflects a passion for fashion, contemporary art, and Persian literature, and a commitment to delivering campaigns that resonate with diverse audiences.…Hi, I’m Sahba, a Social & Influencer Creative Strategist based in Paris. I design culturally resonant campaigns for luxury and lifestyle brands, blending social, creator, and influencer marketing across paid, owned and earned channels. I enjoy turning audience insights into editorial strategies that feel authentic and timely. I lead cross-functional teams to take ideas from concept to execution, optimizing campaigns through data and performance metrics. My work with brands like Van Cleef & Arpels, Lancôme, Veuve Clicquot, Lacoste, Galeries Lafayette, and YSL Beauty reflects a passion for fashion, contemporary art, and Persian literature, and a commitment to delivering campaigns that resonate with diverse audiences.

SAHBA RADFAR

Content Strategist, Marketing Strategist, Project Manager, +2

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Hi, I’m Sahba, a Social & Influencer Creative Strategist based in Paris. I design culturally resonant campaigns for luxury and lifestyle brands, blending social, creator, and influencer marketing across paid, owned and earned channels. I enjoy turning audience insights into editorial strategies that feel authentic and timely. I lead cross-functional teams to take ideas from concept to execution, optimizing campaigns through data and performance metrics. My work with brands like Van Cleef & Arpels, Lancôme, Veuve Clicquot, Lacoste, Galeries Lafayette, and YSL Beauty reflects a passion for fashion, contemporary art, and Persian literature, and a commitment to delivering campaigns that resonate with diverse audiences.…Hi, I’m Sahba, a Social & Influencer Creative Strategist based in Paris. I design culturally resonant campaigns for luxury and lifestyle brands, blending social, creator, and influencer marketing across paid, owned and earned channels. I enjoy turning audience insights into editorial strategies that feel authentic and timely. I lead cross-functional teams to take ideas from concept to execution, optimizing campaigns through data and performance metrics. My work with brands like Van Cleef & Arpels, Lancôme, Veuve Clicquot, Lacoste, Galeries Lafayette, and YSL Beauty reflects a passion for fashion, contemporary art, and Persian literature, and a commitment to delivering campaigns that resonate with diverse audiences.

Available to hire

Hi, I’m Sahba, a Social & Influencer Creative Strategist based in Paris. I design culturally resonant campaigns for luxury and lifestyle brands, blending social, creator, and influencer marketing across paid, owned and earned channels. I enjoy turning audience insights into editorial strategies that feel authentic and timely.

I lead cross-functional teams to take ideas from concept to execution, optimizing campaigns through data and performance metrics. My work with brands like Van Cleef & Arpels, Lancôme, Veuve Clicquot, Lacoste, Galeries Lafayette, and YSL Beauty reflects a passion for fashion, contemporary art, and Persian literature, and a commitment to delivering campaigns that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Advanced

Persian

Fluent

Turkish

Advanced

Work Experience

Social & Influence Creative Strategist at BETC

January 1, 2024 - Present

Led social, creator and influencer marketing strategies for global brands, designing culturally relevant campaigns across paid, owned and earned channels. Developed social-first editorial strategies aligned with cultural moments, platform behaviors and audience insights. Analyzed campaign performance and audience data to optimize content recommendations. Managed cross-functional creative teams (freelancers and junior profiles) to deliver integrated campaigns from concept to execution. Accounts: Van Cleef & Arpels, Lancôme, Veuve Clicquot, Lacoste, Galeries Lafayette, and YSL Beauty.

Project Manager at UZIK

September 1, 2022 - December 1, 2023

Developed and executed 360° marketing campaigns across social, digital and influencer channels. Led creator and influencer collaborations, coordinating end-to-end content production from concept to delivery. Managed campaign budgets and monitored performance to optimize KPIs and campaign impact. Coordinated cross-functional teams (creative, production and talent) to deliver integrated campaigns on time and at scale. Accounts: Audemars Piguet, Maison Margiela, Prada Beauty, and Sofitel.

Social Creative Strategist Junior at BETC

September 1, 2021 - September 1, 2022

Developed social and influencer marketing strategies. Conducted competitive and cultural analysis to identify digital trends and audience behaviors. Translated campaign performance data into clear insights and strategic recommendations for clients. Accounts: JACQUEMUS, LVMH, and Canal+.