I'm a digital marketing professional with hands-on experience in SEO execution, content optimization, and performance analysis across agency and freelance environments. I excel at on-page SEO, keyword research, metadata optimization, and health monitoring with Google Search Console and Google Analytics. I enjoy collaborating with content and paid media teams to drive organic growth and stay ahead of evolving search trends. I'm naturally curious about emerging search trends, including AI-assisted search, social discovery, and changing user behavior, and I recently completed an MSc in Strategic Marketing with Digital Media Management from the University of Hertfordshire. I look forward to applying my data-driven approach to strategic marketing initiatives.

Sahitya Janakiraman

I'm a digital marketing professional with hands-on experience in SEO execution, content optimization, and performance analysis across agency and freelance environments. I excel at on-page SEO, keyword research, metadata optimization, and health monitoring with Google Search Console and Google Analytics. I enjoy collaborating with content and paid media teams to drive organic growth and stay ahead of evolving search trends. I'm naturally curious about emerging search trends, including AI-assisted search, social discovery, and changing user behavior, and I recently completed an MSc in Strategic Marketing with Digital Media Management from the University of Hertfordshire. I look forward to applying my data-driven approach to strategic marketing initiatives.

Available to hire

I’m a digital marketing professional with hands-on experience in SEO execution, content optimization, and performance analysis across agency and freelance environments. I excel at on-page SEO, keyword research, metadata optimization, and health monitoring with Google Search Console and Google Analytics. I enjoy collaborating with content and paid media teams to drive organic growth and stay ahead of evolving search trends.

I’m naturally curious about emerging search trends, including AI-assisted search, social discovery, and changing user behavior, and I recently completed an MSc in Strategic Marketing with Digital Media Management from the University of Hertfordshire. I look forward to applying my data-driven approach to strategic marketing initiatives.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

SEO Specialist at Embellish Media Nest
January 1, 2023 - August 1, 2024
Led projects to optimize internal links, improving site navigation and increasing page sessions by 30%. Implemented structured data strategies that boosted click-through rates by 25%. Developed metadata strategies to improve site relevance and conversions by 15%. Kept abreast of SEO trends and applied AI techniques to enhance competitive edge. Conducted keyword research for web and YouTube to improve search visibility.
Social Media Manager at Big Leads Production
February 1, 2022 - January 1, 2023
Managed day-to-day social media activity across Instagram, Facebook, and YouTube, ensuring consistent brand voice and posting schedules. Planned and executed organic campaigns to increase reach, engagement, and follower growth. Collaborated with design and content teams to create platform-appropriate visuals, captions, and short-form video content. Analyzed social media performance to refine content strategy and posting times.
Website Copywriter (Freelance) at Geektheory
May 1, 2020 - January 1, 2022
Wrote and optimised website content with a focus on search visibility and user intent. Conducted keyword research and competitor analysis to support content planning. Implemented basic on-page SEO improvements and metadata optimization. Tracked organic performance using Google Analytics and Google Search Console.

Education

MSc Strategic Marketing with Digital Media Management at University of Hertfordshire, UK
January 11, 2030 - January 1, 2024
BA Journalism and Mass Communication at SRM Institute of Science and Technology, India
January 11, 2030 - January 1, 2020

Qualifications

Fundamentals of Digital Marketing - Google Digital Garage
January 11, 2030 - March 12, 2026
InDesign 2023 Essential Training - LinkedIn Learning
January 11, 2030 - March 12, 2026
Customer Experience: Creating Customer Personas - LinkedIn Learning
January 11, 2030 - March 12, 2026
Learning Wix - LinkedIn Learning
January 11, 2030 - March 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet