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I’m a results-oriented PPC Specialist with two years of experience optimizing Google and Bing ad campaigns to maximize ROI and improve performance. I enjoy turning data into clear actions—using keyword research, analytics, and ongoing optimization to drive targeted traffic growth while keeping campaign goals aligned with client expectations. In addition to PPC, I’ve managed social media campaigns and produced marketing content and website copy. I’m comfortable working across multiple projects, communicating with stakeholders, and delivering structured performance reporting—bringing a detail-focused, organized approach to fast-paced environments. I hold an MSc in Strategic Marketing and Digital Media Management and am motivated to keep learning and improving how campaigns perform.…I’m a results-oriented PPC Specialist with two years of experience optimizing Google and Bing ad campaigns to maximize ROI and improve performance. I enjoy turning data into clear actions—using keyword research, analytics, and ongoing optimization to drive targeted traffic growth while keeping campaign goals aligned with client expectations. In addition to PPC, I’ve managed social media campaigns and produced marketing content and website copy. I’m comfortable working across multiple projects, communicating with stakeholders, and delivering structured performance reporting—bringing a detail-focused, organized approach to fast-paced environments. I hold an MSc in Strategic Marketing and Digital Media Management and am motivated to keep learning and improving how campaigns perform.

SAHITYA JANAKIRAMAN

Digital Marketer, SEO Expert, Content Creator, +5

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I’m a results-oriented PPC Specialist with two years of experience optimizing Google and Bing ad campaigns to maximize ROI and improve performance. I enjoy turning data into clear actions—using keyword research, analytics, and ongoing optimization to drive targeted traffic growth while keeping campaign goals aligned with client expectations. In addition to PPC, I’ve managed social media campaigns and produced marketing content and website copy. I’m comfortable working across multiple projects, communicating with stakeholders, and delivering structured performance reporting—bringing a detail-focused, organized approach to fast-paced environments. I hold an MSc in Strategic Marketing and Digital Media Management and am motivated to keep learning and improving how campaigns perform.…I’m a results-oriented PPC Specialist with two years of experience optimizing Google and Bing ad campaigns to maximize ROI and improve performance. I enjoy turning data into clear actions—using keyword research, analytics, and ongoing optimization to drive targeted traffic growth while keeping campaign goals aligned with client expectations. In addition to PPC, I’ve managed social media campaigns and produced marketing content and website copy. I’m comfortable working across multiple projects, communicating with stakeholders, and delivering structured performance reporting—bringing a detail-focused, organized approach to fast-paced environments. I hold an MSc in Strategic Marketing and Digital Media Management and am motivated to keep learning and improving how campaigns perform.

Available to hire

I’m a results-oriented PPC Specialist with two years of experience optimizing Google and Bing ad campaigns to maximize ROI and improve performance. I enjoy turning data into clear actions—using keyword research, analytics, and ongoing optimization to drive targeted traffic growth while keeping campaign goals aligned with client expectations.

In addition to PPC, I’ve managed social media campaigns and produced marketing content and website copy. I’m comfortable working across multiple projects, communicating with stakeholders, and delivering structured performance reporting—bringing a detail-focused, organized approach to fast-paced environments. I hold an MSc in Strategic Marketing and Digital Media Management and am motivated to keep learning and improving how campaigns perform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at Embellish Media Nest

January 1, 2023 - August 1, 2024

Led projects to optimize internal links, improving site navigation and increasing page sessions by 30%. Implemented structured data strategies that boosted click-through rates by 25%. Developed metadata strategies to improve site relevance and conversions by 15%. Kept abreast of SEO trends and applied AI techniques to enhance competitive edge. Conducted keyword research for web and YouTube to improve search visibility.

Social Media Manager at Big Leads Production

February 1, 2022 - January 1, 2023

Managed day-to-day social media activity across Instagram, Facebook, and YouTube, ensuring consistent brand voice and posting schedules. Planned and executed organic campaigns to increase reach, engagement, and follower growth. Collaborated with design and content teams to create platform-appropriate visuals, captions, and short-form video content. Analyzed social media performance to refine content strategy and posting times.

PPC Specialist at Embellish Media Nest

January 1, 2022 - August 1, 2024

Optimized existing Google Ads and Bing accounts and built new campaigns across diverse ad formats. Conducted ongoing performance optimization and supported campaign strategy aligned with business goals. Managed client reporting and communication cycles, adjusting cadence based on client needs. Contributed to PPC account growth while ensuring client expectations were consistently met, and participated in training to apply best practices tailored to each client.

Social Media Manager at Big Leads Production

February 1, 2021 - January 1, 2022

Coordinated day-to-day marketing across Instagram, Facebook, and YouTube while managing multiple live campaigns simultaneously. Planned content calendars, collaborated with design teams to produce assets on brief and on schedule, and reviewed content for brand compliance and consistent tone. Analyzed engagement metrics and adjusted posting strategy, improving average post engagement by 25% over three months. Responded to audience enquiries across platforms to maintain a positive, on-brand presence.

Website Copywriter (Freelance) at Geektheory

May 1, 2020 - January 1, 2021

• Produced and edited website copy for multiple clients simultaneously, tailoring tone and messaging to each brand's guidelines while meeting agreed deadlines. • Conducted keyword research and supported on-page SEO optimisation to improve search visibility and user engagement. • Tracked organic traffic performance using Google Analytics and provided written performance updates to clients, maintaining clear audit records throughout.