I am a Dubai-based digital marketing, communications, and PR specialist with a track record of driving growth for brands across global markets (UAE, USA, Australia, and European markets). I offer end-to-end marketing strategies from ATL/BTL campaigns to high-conversion digital initiatives. I am skilled at bridging traditional and digital marketing, with a strong understanding of P&L drivers, market research, and portfolio management. I am adept at scaling traffic through social media, email/SMS marketing, content creation, influencer/affiliate marketing, and PR, leveraging SEO, data-driven insights, and AI to optimize multi-channel touchpoints, audience connections, and measurable ROI.

Sahla Abdul Azeez

I am a Dubai-based digital marketing, communications, and PR specialist with a track record of driving growth for brands across global markets (UAE, USA, Australia, and European markets). I offer end-to-end marketing strategies from ATL/BTL campaigns to high-conversion digital initiatives. I am skilled at bridging traditional and digital marketing, with a strong understanding of P&L drivers, market research, and portfolio management. I am adept at scaling traffic through social media, email/SMS marketing, content creation, influencer/affiliate marketing, and PR, leveraging SEO, data-driven insights, and AI to optimize multi-channel touchpoints, audience connections, and measurable ROI.

Available to hire

I am a Dubai-based digital marketing, communications, and PR specialist with a track record of driving growth for brands across global markets (UAE, USA, Australia, and European markets). I offer end-to-end marketing strategies from ATL/BTL campaigns to high-conversion digital initiatives.

I am skilled at bridging traditional and digital marketing, with a strong understanding of P&L drivers, market research, and portfolio management. I am adept at scaling traffic through social media, email/SMS marketing, content creation, influencer/affiliate marketing, and PR, leveraging SEO, data-driven insights, and AI to optimize multi-channel touchpoints, audience connections, and measurable ROI.

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Language

English
Fluent

Work Experience

Marketing & Communications Coordinator at AESG
December 1, 2022 - November 1, 2023
Authored and executed comprehensive internal/external messaging strategies, including newsletters, press releases, and white papers, to ensure a unified and authoritative brand voice.
Marketing & Communications Specialist at Jericho Trading
December 1, 2023 - October 1, 2024
Led strategic PR initiatives, securing tier-one media coverage, drafting press materials, and managing media relations.
Marketing Assistant at Ecomvest (Marketing Agency)
November 1, 2024 - December 1, 2025
Developed social media marketing strategies and content calendars for brands with 100k+ followers across Instagram, Facebook, TikTok, X, and Pinterest; achieved organic reach and community engagement growth.

Education

MSc Digital Marketing at Heriot-Watt University Dubai
January 11, 2030 - April 7, 2026
BSc Marketing and Psychology at Heriot-Watt University Dubai
January 11, 2030 - April 7, 2026

Qualifications

Influencer Marketing Professional Certificate
January 11, 2030 - April 7, 2026
Digital Marketing and Growth Hacking with Gen AI Professional Certificate - IBM
January 11, 2030 - April 7, 2026
Digital Marketing Analyst Professional Certificate - Unilever
January 11, 2030 - April 7, 2026
Public Relations and Communications Associate Professional Certificate - Microsoft
January 11, 2030 - April 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education