Founder at Delirious Eyewear

Built and optimized eCommerce and blog pages (Next.js, Shopify GraphQL) with technical SEO improvements (JSON-LD, meta data, cross-linking); supported early-stage Web3 planning including tokenization and investor-readiness strategy.

Founder / Web & Growth at Delirious Eyewear

Built and optimized eCommerce and blog pages (Next.js, Shopify) with technical SEO improvements (JSON-LD, meta data, cross-linking). Supported early-stage Web3 planning, tokenization, and investor-readiness strategy.

Co-founder at Rakoon.fun

Building the frontend using React, TypeScript, Redux and Tailwind CSS by translating designs from Figma; assisting product marketing and frontend initiatives and community building on Telegram and X to boost crypto user awareness and growth.

Co-founder at Rakon.fun

Co-founded a Web3/Fintech venture, building the frontend using React, TypeScript, Redux, and Tailwind, translating designs from Figma into a responsive product. Led product marketing initiatives and community building on Telegram and X, engaging crypto users and growing brand awareness.

Marketing Consultant at ROLZO (SaaS, B2B)

Developed a B2B strategy plan with a consistent content workflow driving higher brand visibility and audience engagement; designed eye-catching visuals for social media; set up onboarding email automation with sequence newsletters every 2–3 days to boost lead conversions; implemented a cost-efficient CRM integration using PipeDrive, Mailchimp, and Outfunnel to streamline audience segmentation and remove duplicate contacts; created a series of white papers for the brand and contributed to blog posts to improve SEO performance.

Marketing Consultant at ROLZO

Developed a B2B growth plan with a consistent content and funnel workflow. Designed eye-catching visuals for social media. Set up onboarding email automation with sequenced newsletters every 2–3 days to boost lead conversion. Implemented cost-efficient CRM integration using Pipedrive, Mailchimp, and Outfunnel to segment audiences and eliminate duplicate contacts. Created white papers for the brand, improving SEO performance and newsletter reach.

Marketing Consultant (Contract) at ROLZO

Developed B2B strategy plan with consistent flow of high-quality content leading to increased brand visibility and audience engagement. Designed eye-catching visuals for social media enhancing engagement. Set up onboarding email automation with sequenced newsletters every 2–3 days boosting lead conversion by 10%. Implemented cost-efficient CRM integration using Pipedrive, Mailchimp, and Outfunnel leveraging tags to streamline audience segmentation and eliminate duplicate contact charges. Created white papers, blog posts improving SEO performance and newsletters.

Digital Marketing Manager at Shahdag Mountain Resort

Coordinated the go-to-market for the revamped website with cross-functional teams ensuring product readiness through feature testing, bug identification, and UX improvements. Owned the CMS managing content in 3 languages. Built landing pages supporting seasonal offers and promotional campaigns. Developed an AI-powered chatbot flow reducing customer support workload by 30% and growing the user database. Resolved website issues, optimized SEO, and implemented usability improvements to boost engagement. Managed communication with the agency running paid media aligning content strategy and campaign KPIs.

Head of Marketing at Shahdag Mountain Resort

Acted as a one-person marketing team managing strategy, execution, and performance across all channels. Maximized direct bookings by 294% YoY integrating the booking engine with social media platforms and launching seasonal promotions, significantly reducing OTA commission costs. Led full-cycle campaign for a new resort activity including concept, content, and a viral promo video boosting product sales in one quarter. Created all marketing assets in-house including social media content, flyers, menus, digital ads, and print designs. Contributed to a 12% increase in winter activity sales through offline campaigns with UTM tracking. Coordinated weekend resort events to coordinate, film, and stream live videos for real-time engagement.

Marketing Coordinator (Pre-opening) / Digital Marketing & Brand Executive at Chenot Palace

Directed cross-channel pre-opening marketing for a luxury wellness hotel, building brand identity from scratch and ensuring consistency across digital touchpoints; led 50+ launch assets in collaboration with design, marketing and operations teams; developed and delivered annual marketing and digital strategies, managing budgets to optimize spend across campaigns; launched multilingual CMS-driven website and managed segmented email campaigns; renegotiated supplier contracts and reduced annual spend through platform switches;

Digital Marketing Manager at Shahdag Mountain Resort

Maximized direct bookings by 294% by integrating the booking engine into social platforms and launching data-driven seasonal campaigns; expanded the booking engine to all hotels; developed an AI-powered chatbot flow; led a full-cycle campaign for a new resort activity; increased winter activity sales by 12% (~€8K) through integrated online campaigns and live event promotions with UTM tracking; implemented custom event tracking in Google Tag Manager to monitor key actions and provide more accurate funnel data in GA4; coordinated the go-to-market for the revamp of the website with cross-functional teams; conducted Hotjar heatmaps and session recordings to derive insights; resolved website issues, optimized SEO, and implemented usability improvements to boost engagement; managed relationship with the paid media agency and owned CMS content in 3 languages.

Marketing Coordinator / Digital Marketing & Brand Executive at Chenot Palace

Led GTM strategy for pre-opening of a luxury wellness hotel, building brand identity from scratch and ensuring consistency across all digital touchpoints. Directed cross-channel presence (social, web, search) and produced 50+ launch assets in collaboration with design, marketing, and operations teams. Developed and delivered annual marketing and digital strategies, managed budgets, and oversaw multilingual CMS and campaigns across social, display, and SEM. Achieved improved email performance (open rates) and boosted event sales through integrated campaigns; renegotiated vendor terms, reducing spend; coordinated 100+ press and influencer trips and secured media coverage.

Digital Marketing Manager at Shahdag Mountain Resort (B2C)

Led the resort’s digital marketing and CRM stack, maximizing direct bookings by 294% by integrating the booking engine into social platforms and launching data-driven seasonal campaigns. Expanded the booking engine to all hotels via ROI-driven case studies and vendor negotiations. Developed AI-powered chatbot flow reducing customer support load by 30% while growing the customer data base. Managed full-cycle campaigns including live events, with real-time UTMs converting audiences into bookings. Implemented Google Tag Manager event tracking to monitor conversions and provided more accurate funnel data in GA4. Coordinated cross-functional teams for a renewed website, improved SEO and usability, and ensured multilingual CMS ownership (3 languages).

Digital Marketing & Brand Executive at Chenot Palace

Developed and delivered the annual marketing plan and digital marketing strategy. Managed budgets allocating and optimizing spend across tactics to maximize content effectiveness. Oversaw content management of the website through CMS in 3 languages. Managed creative campaigns (Social Media, Display, SEM) with positive post-click metrics such as bounce rate below 40% and time spent over 1 minute. Launched segmented email campaigns boosting open rates by 15% and increasing event sales by 45%. Optimized social media content by redesigning branded templates, introducing grid layouts, and creating eye-catching visuals. Reduced annual marketing spend by €1,500 by introducing a new print supplier and changing the email marketing platform. Coordinated over 100 press and influencer trips and negotiated influencer contracts for collaborations.