Available to hire
Over ten years of digital marketing, communications, business and management, educational and work experience with an emphasis on tactical development and product visibility. My highly competitive, passionate, persuasive and articulate people-oriented personality thrives in an environment where there are growth and opportunity. I use my well established organizational skills, sound and mature cooperative effort and influence to achieve business goals, while acting independently and within a group setting in the fields of Pay-Per-Click eCommerce & Digital Marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Work Experience
Paid Search – SEM (PPC) Team Manager at Softline Solutions
May 1, 2022 - PresentDirects the SEM department, maintaining a 95% customer retention rate and consistent year-over-year ROI growth. Oversee regional Google and Microsoft Advertising campaigns for lead generation with a combined monthly budget of $1.5M. Specialize in account restructuring to lower CPL while aggressively scaling customer acquisition.
SEM Data Analyst at AutoWeb
February 1, 2020 - May 1, 2022Managed performance marketing for major automotive brands across Google, Microsoft, and Facebook. Administered monthly budgets ranging from $1M to $5M, focusing on high-volume lead generation. Optimized profit margins and revenue through advanced data analysis and bidding strategies, significantly reducing CPL.
Digital Marketing Manager at YouConnex Digital Media
September 1, 2019 - January 1, 2020Executed PPC strategies for local and national accounts with budgets up to $40K/month. Increased client ROI from 2:1 to 6:1 and achieved a 400% increase in lead volume for healthcare sector clients. Utilized Google Analytics and Google Tag Manager for sophisticated conversion tracking and attribution modeling.
Digital Marketing Manager at Bluewater Media
April 1, 2018 - September 1, 2019Managed digital portfolios for Fortune 500 clients across Google, Bing, Amazon, and Walmart, maintaining a minimum 8:1 ROI. Supervised 25+ simultaneous accounts with diverse budgets ($200–$50K) across apparel and electronics verticals. Authored high-level digital proposals to secure multi-million dollar contracts with Tier-1 clients.
Ecommerce Specialist at JXT Group
October 1, 2015 - April 1, 2018Orchestrated full-funnel marketing activities including eCommerce account management, paid social, and email marketing. Collaborated with design teams to produce high-converting content and implemented robust tracking systems for campaign attribution.
Education
Bachelor of Arts in Communications at Monmouth University
January 11, 2030 - May 6, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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