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I drive growth by building pipelines and closing strategic partnerships. With 4 years of experience, I specialize in turning market analysis into revenue. What sets me apart? I act as an extension of your team, proactive, embedded, and focused solely on your ROI.…

Olawumi

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +1

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I drive growth by building pipelines and closing strategic partnerships. With 4 years of experience, I specialize in turning market analysis into revenue. What sets me apart? I act as an extension of your team, proactive, embedded, and focused solely on your ROI.…

Available to hire

I drive growth by building pipelines and closing strategic partnerships. With 4 years of experience, I specialize in turning market analysis into revenue. What sets me apart? I act as an extension of your team, proactive, embedded, and focused solely on your ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Business Growth Analyst at TEALPOT

August 1, 2024 - Present

Drove a 25% increase in upsell conversions by analyzing lead behavior and aligning outreach strategy. Built 5+ interactive sales dashboards to help business development teams close deals faster. Automated weekly reporting via Zapier and Notion, saving over 10 hours monthly. Identified 3 untapped customer segments, improving targeting for future campaigns. Collaborated with marketing and product teams to craft data-backed GTM strategies.

Customer Success Associate at ADETMEDIA E-COMMERCE SERVICE

July 1, 2024 - September 10, 2025

Supported a 15-person sales team with daily reports across Shopify, Amazon & Meta Ads. Boosted lead-to-sale conversion by 20% through tailored segmentation and retargeting. Contributed to a 10% revenue uplift by identifying pricing gaps and top SKUs. Presented weekly insights to senior management to guide strategic decisions. Helped refine outbound messaging based on performance metrics.

Marketing Data Analyst Intern at ZACRAC INTEGRATED LIMITED

June 1, 2023 - September 10, 2025

Automated marketing and sales reports with SQL and Power BI, reducing time by 50%. Analysed over 1,000 customer interactions to uncover purchase behaviour patterns. Contributed to 3 successful A/B test campaigns, increasing conversion by 12%. Developed visual dashboards to improve campaign monitoring and performance analysis. Supported campaign personalization based on behavioural trends.

Sales and Marketing Assistant at House of Nick Laniyi

April 1, 2021 - September 10, 2025

Cleaned and maintained a customer dataset of 5,000+ records to support campaign targeting. Conducted competitor research that inspired 2 loyalty programs and product offers. Assisted in developing a basic CRM system to improve customer retention. Provided reports and feedback to improve weekly sales outreach campaigns. Helped the team drive consistent customer engagement across in-store and online platforms.