Hi, I’m Salima Kodsi, a Creative Director and Senior Graphic Designer with 6+ years of experience guiding visual strategy and content creation across wellness, hospitality, NGO, and eCommerce. I craft pixel-perfect visuals and scalable campaigns that elevate brand identity and drive measurable engagement. I’ve led creative teams, collaborated with influencers, and delivered assets across Meta, Google, and online shops. My background in community management and healthcare-related projects deepens my understanding of audience psychology and digital behavior.
I thrive on turning ideas into clear, compelling visuals and on building cohesive brand stories across multiple channels. I enjoy mentoring teams, experimenting with AI-enabled workflows, and delivering high-performing outputs that resonate with diverse audiences.
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Hi, I’m Salima a Creative Director, Graphic Designer, and Community Builder. My work blends storytelling, strategy, and emotion to create visuals that connect deeply with people. From wellness brands to hospitality and NGOs, I’ve led creative direction, designed campaigns, and built communities that feel human, intentional, and impactful. This portfolio is a glimpse into my journey, where design meets purpose, and every project is a chance to honor real stories.
Catch a glimpse of my latest design project for Jazzablanca, where music comes to life through black-and-white flows and jazz-inspired vibes. Check it out!
Jazzablanca: Casablanca’s Premier Festival of Jazz and Contemporary Music
Do you need Poster design or visual campaign ?
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Ifalan, meaning “the threads” in Amazigh, is a cultural project with a profound social impact, empowering women and their rural Amazigh communities. These festivals celebrate the sacred heritage nurtured and transmitted by Amazigh women, bringing their cultural richness to life. The design concept features an illustration of four distinct Amazigh groups—Rif, Souss, Atlas, and Sahara—woven into a threads frame reminiscent of traditional Amazigh rugs. This symbolic structure highlights the deep connection of these women to their land and culture. Each figure is faceless, inviting all women to see themselves represented in the illustration. The color palette, inspired by the Amazigh flag, local clay, and the vivid hues of fire, emphasizes the passion and resilience of these women, who are the heart of their heritage.
Do you need visual concept, illustration or poster campaing ?
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Timenkar is a sustainable solidarity project that creates a hub of opportunity for 13 remote villages in Morocco’s High Atlas Mountains. In a region where access to education and essential activities is limited, especially for women, children, and the elderly, Timenkar is a gathering space that fosters learning, collaboration, and community growth. Built from local clay and rocks, the center embodies sustainability and unity, blending harmoniously with the landscape. The graphic design concept draws inspiration from the earthy tones of clay, symbolizing the community’s unity, while the towering mountains and themes of growth are reflected in organic, layered visuals. This project is a tribute to the resilience of the High Atlas people, empowering them through shared knowledge, teamwork, and a deep connection to their land.
Do you need Logo or full branding identity ?
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This Italian cinema celebration at La Dolce Vita à Mogador elegantly captures the essence of Italian film and the serene beauty of Essaouira through a unique design concept. At the heart of the visual identity is the symbolic couple: the woman embodies the passion of Italian cinema, dressed in vibrant red, while the man represents Mogador’s soul. Together, they ride a classic Italian Vespa, symbolizing their journey through the 7th art. The palette blends the serene blues of Mogador with Mediterranean influences, representing the calm and timeless allure of La Dolce Vita. This harmonious fusion of Italian and Moroccan elements creates a narrative that invites audiences to experience cinema as a journey of passion and cultural unity.
Do you need an illustration or visual artistic campaign?
Feel Free to contact me.
The branding for Sweet Cookie bursts with playful, candy-inspired charm, bringing a fun, vibrant aesthetic that reflects the sweetness and warmth of the bakery itself. Inspired by the colorful, trippy spirit of the 70s, every design element is crafted to be a treat for the senses—much like the bakery’s offerings.
The logo and visuals are infused with a retro touch, blending bold shapes and swirls reminiscent of psychedelic art with bright, candy-like hues of red and pink.
These colors are chosen to evoke nostalgia and a sense of indulgence, drawing customers in with their sweetness and warmth. Patterns are designed to be as whimsical as they are welcoming, celebrating the joy and magic of sweets in a unique and unforgettable way. Whether through the groovy graphics or the deliciously nostalgic color palette, Sweet Cookie branding creates an inviting, feel-good experience, tempting everyone who encounters it to stop by, savor the treats, and taste the sweetness that inspired this bakery’s spirit.
check the project on my behance :
Do you need Logo or full branding identity ?
Feel Free to contact me.
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