Formally I worked as a Design Team Lead at Sandleford Holdings, where I improve brand recognition by planning and executing brand strategy and branding for Sandleford Holdings and sub brands. I maintain updated knowledge of latest trends to retain powerful branding. I confirm top-quality work and effective internal communications by directing and supervising an in-house graphics team. I handle all production pieces from conception to completion while maintaining quality and staying within time constraints. The following are highlights of the value I brought to Sandleford Holdings: built over 10 brands and managed multiple tasks, including branding, website, social media marketing, packaging, marketing materials, and leading photography / videography production. I elevated brand image and enhanced product packaging artwork and brand website for target audiences by introducing the User Experience (UX) design process. I created sufficient brand materials by working in close collaboration with graphics team and external videographers / photographers I accomplished predefined targeted goals by negotiating with internal and external stakeholders on a favourable terms and conditions. I played a significant role in organising and maintaining a product profile on the client website to secure customer retention. I ensured the efficient communication with internal client by initiating and deploying cloud storage product database. I constructed product database for easier communication in cooperation with product managers and team members. I prepared consistent updates for product branding, packaging, and website in coordination with graphics team. I worked with overseas designers by building a task system to drive business success.

Sally Lee

Twine
2

Formally I worked as a Design Team Lead at Sandleford Holdings, where I improve brand recognition by planning and executing brand strategy and branding for Sandleford Holdings and sub brands. I maintain updated knowledge of latest trends to retain powerful branding. I confirm top-quality work and effective internal communications by directing and supervising an in-house graphics team. I handle all production pieces from conception to completion while maintaining quality and staying within time constraints. The following are highlights of the value I brought to Sandleford Holdings: built over 10 brands and managed multiple tasks, including branding, website, social media marketing, packaging, marketing materials, and leading photography / videography production. I elevated brand image and enhanced product packaging artwork and brand website for target audiences by introducing the User Experience (UX) design process. I created sufficient brand materials by working in close collaboration with graphics team and external videographers / photographers I accomplished predefined targeted goals by negotiating with internal and external stakeholders on a favourable terms and conditions. I played a significant role in organising and maintaining a product profile on the client website to secure customer retention. I ensured the efficient communication with internal client by initiating and deploying cloud storage product database. I constructed product database for easier communication in cooperation with product managers and team members. I prepared consistent updates for product branding, packaging, and website in coordination with graphics team. I worked with overseas designers by building a task system to drive business success.

Bio

Available to hire


Standard Rate:
$150 per day ($18.75 per hour)

Formally I worked as a Design Team Lead at Sandleford Holdings, where I improve brand recognition by planning and executing brand strategy and branding for Sandleford Holdings and sub brands.

I maintain updated knowledge of latest trends to retain powerful branding. I confirm top-quality work and effective internal communications by directing and supervising an in-house graphics team.

I handle all production pieces from conception to completion while maintaining quality and staying within time constraints.

The following are highlights of the value I brought to Sandleford Holdings:

built over 10 brands and managed multiple tasks, including branding, website, social media marketing, packaging, marketing materials, and leading photography / videography production.

I elevated brand image and enhanced product packaging artwork and brand website for target audiences by introducing the User Experience (UX) design process.

I created sufficient brand materials by working in close collaboration with graphics team and external videographers / photographers

I accomplished predefined targeted goals by negotiating with internal and external stakeholders on a favourable terms and conditions.

I played a significant role in organising and maintaining a product profile on the client website to secure customer retention.

I ensured the efficient communication with internal client by initiating and deploying cloud storage product database.

I constructed product database for easier communication in cooperation with product managers and team members.

I prepared consistent updates for product branding, packaging, and website in coordination with graphics team.

I worked with overseas designers by building a task system to drive business success.


Skills

Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Ad
Adobe After Effects
IMovie
More ▼

Experience Level

Adobe Illustrator
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Adobe After Effects
Beginner
IMovie
Beginner
CSS
Beginner
HTML5
Beginner
Sketch
Beginner
InVision
Beginner

Industry Experience

Retail, Consumer Goods, Wholesale & Distribution
    uniE621 SSC Kids Play Product Branding
    As part of in house project, I built a Swing Slide Climb brand from scratch. I designed, logo to visual guidelines, including, brand colour, icons, packaging design, digital/print marketing materials. #logo #branding #designer #webdesigner #packaging
    uniE621 SSC Kids Play Product Branding
    As part of in house project, I built a Swing Slide Climb brand from scratch. I designed, logo to visual guidelines, including, brand colour, icons, packaging design, digital/print marketing materials. #logo #branding #designer #webdesigner #packaging
    uniE621 SSC Kids Play Product Branding
    As part of in house project, I built a Swing Slide Climb brand from scratch. I designed, logo to visual guidelines, including, brand colour, icons, packaging design, digital/print marketing materials. #logo #branding #designer #webdesigner #packaging
    uniE621 Pureal Skincare Rebranding
    I had so much fun with this project. Pureal had beautiful packaging and had a natural look and feel of the brand previously. The client wanted to continue with the concept of watercolour drawings and the gold leaf symbol but upgrade the packaging and logo for a newer modern look while keeping the natural and organic feels to the brand. I updated the logo by utilising a modern and elegant typeface I found and combined the leafy symbol with the letter “r” for visual coherence. I created digital drawings of each key ingredient, to emphasise on each amazing chemical-free natural extract that Pureal blends in their products. I focused on creating a bolder and stronger image that can have a presence in the packaging while steering clear from looking artificial look. #branding #illustrator #graphicdesigner #designer #logo
    uniE621 Pureal Skincare Rebranding
    I had so much fun with this project. Pureal had beautiful packaging and had a natural look and feel of the brand previously. The client wanted to continue with the concept of watercolour drawings and the gold leaf symbol but upgrade the packaging and logo for a newer modern look while keeping the natural and organic feels to the brand. I updated the logo by utilising a modern and elegant typeface I found and combined the leafy symbol with the letter “r” for visual coherence. I created digital drawings of each key ingredient, to emphasise on each amazing chemical-free natural extract that Pureal blends in their products. I focused on creating a bolder and stronger image that can have a presence in the packaging while steering clear from looking artificial look. #branding #illustrator #graphicdesigner #designer #logo
    uniE621 Pureal Skincare Rebranding
    I had so much fun with this project. Pureal had beautiful packaging and had a natural look and feel of the brand previously. The client wanted to continue with the concept of watercolour drawings and the gold leaf symbol but upgrade the packaging and logo for a newer modern look while keeping the natural and organic feels to the brand. I updated the logo by utilising a modern and elegant typeface I found and combined the leafy symbol with the letter “r” for visual coherence. I created digital drawings of each key ingredient, to emphasise on each amazing chemical-free natural extract that Pureal blends in their products. I focused on creating a bolder and stronger image that can have a presence in the packaging while steering clear from looking artificial look. #branding #illustrator #graphicdesigner #designer #logo #branding #illustrator
    uniE621 Pureal Skincare Rebranding
    I had so much fun with this project. Pureal had beautiful packaging and had a natural look and feel of the brand previously. The client wanted to continue with the concept of watercolour drawings and the gold leaf symbol but upgrade the packaging and logo for a newer modern look while keeping the natural and organic feels to the brand. I updated the logo by utilising a modern and elegant typeface I found and combined the leafy symbol with the letter “r” for visual coherence. I created digital drawings of each key ingredient, to emphasise on each amazing chemical-free natural extract that Pureal blends in their products. I focused on creating a bolder and stronger image that can have a presence in the packaging while steering clear from looking artificial look. #branding #illustrator #graphicdesigner #designer #logo
    uniE621 Ardor Sauna
    Inhouse Branding Concept for "Ardor Sauna" #designer #branding #logo
    uniE621 Ardor Sauna
    Inhouse Branding Concept for "Ardor Sauna" #designer #branding #logo
    uniE621 Cafe Branding for Matta, Melbourne
    The client wanted to revamp their cafe brand from "Good Neighbours Cafe" to Modern Japanese fusion cafe name, "Matta".
    uniE621 Cafe Branding for Matta, Melbourne
    The client wanted to revamp their cafe brand from "Good Neighbours Cafe" to Modern Japanese fusion cafe name, "Matta".
    uniE621 Cafe Branding for Matta in Melbourne
    The client wanted to revamp their cafe brand from "Good Neighbours Cafe" to Modern Japanese fusion cafe name, "Matta".

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