Salma ElGendy

Craft strategic brand identities for clients across multiple industries, aligning creative solutions with business goals and market positioning. Design cohesive visual systems, including logos, typography, color palettes, and scalable brand guidelines. Produce brand collateral such as packaging, social media content, and stationery, ensuring consistent experiences across touchpoints. Manage end-to-end project lifecycles, onboarding, briefs, execution, presentations, and timely delivery, improving efficiency by 20%. Coordinate with developers, copywriters, and content strategists to unify brand expression across digital, print, and interactive platforms. Optimize workflows and communication to enhance client satisfaction and retention, achieving a 15% increase in repeat business. Adapt creative approaches to emerging trends, digital tools, and audience insights, maintaining relevance and competitive advantage.

Created tailored brand identities for real estate and hospitality clients, aligning visual direction with strategic positioning. Developed print and digital design assets, including brand guidelines, signage systems, marketing collateral, and campaign visuals. Collaborated with the creative team to shape concepts, narratives, and visual storytelling that elevated client engagement. Prepared polished client presentations and pitch decks, contributing to a 15% improvement in successful project bids. Streamlined design processes and asset delivery, enabling faster turnaround times and boosting team productivity by 20%. Contributed to cross-functional projects by integrating branding solutions with marketing, architecture, and digital platforms.

Assisted in branding and campaign initiatives for lifestyle and corporate clients, ensuring alignment with marketing objectives. Produced high-quality visual assets for print and social media platforms, driving 10% stronger audience engagement. Maintained brand consistency across multiple touchpoints by applying design standards and establishing brand voice. Engaged in weekly creative reviews and collaborative workshops, contributing to a 15% increase in concept development efficiency. Supported senior designers by preparing layouts, refining visuals, and delivering assets within tight deadlines.