Salma Azdad

- Analyzed a multi-channel campaign (€42K spend, €382K GBV, 9x ROI) to guide budget strategy; proposed increasing investment in Meta Search (Google Hotel Ads, TripAdvisor), which yielded an 18x ROI, based on its superior performance versus other channels. - Managed all website copywriting (2 SEO-optimized blogs per month) and content updates using WordPress, including optimizing hotel page descriptions and information to ensure accuracy and improve search visibility. - Analyzed and tested the digital monetization path from website to booking confirmation to ensure pricing accuracy, optimize the user experience, and prevent revenue loss. - Developed and deployed 4 localized monthly newsletters for the Onomo Fans loyalty program, crafting tailored content and visuals to engage a database of 500,000+ members across different African regions. - Managed social media channels (Instagram & LinkedIn) with a combined community of 60K+ followers, responsible for end-to-end content creation, curation, and scheduling. - Managed the entire invoice workflow for digital marketing vendors, from receipt to approval, ensuring on-time payments to prevent service disruptions.

- Designed and delivered a full suite of branded visual assets for an Airbnb host, including digital and print materials (house rules, guides) to improve guest communication and experience. - Spearheaded an end-to-end UX/UI design project for a conceptual women-only gym; conducted user research, defined problem statements, and created wireframes and high-fidelity prototypes in Figma. - Developed modern visual identities for both projects, focusing on user-centric design, clarity, and enhancing customer engagement.