Available to hire
I am Salma Nazzal, a Senior SEO Specialist with 9+ years of experience leading SEO strategy for enterprise and large-scale web properties. I specialize in technical SEO, site migrations, and performance optimization, and I excel at collaborating with development, analytics, UX, and content teams to deliver measurable SEO transformations.
I leverage AI-driven search optimization, data-driven decision-making, and strong keyword strategy to improve organic visibility, traffic, and conversions. I am passionate about cross-functional collaboration and continuous optimization to drive domain authority and business outcomes.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
Work Experience
SEO Link Building & Digital PR Manager at Binance
January 1, 2022 - November 19, 2025Lead link-building and digital PR strategies to strengthen SEO performance. Use AI-powered analytics to optimize content and keyword strategies. Secure high-authority backlinks and improve brand visibility across platforms.
Social Media Advertising Lecturer at SAE Institute
January 1, 2022 - January 1, 2022Taught social media ad strategies for Meta, LinkedIn, and Google Ads. Trained students on audience targeting, campaign setup, and performance analysis.
Digital Marketing Manager (SEO & SEM) at Bidaya Corporate Communications
December 31, 2019 - December 31, 2019Managed multi-channel digital campaigns for top brands. Conducted technical SEO audits and optimized ad performance.
SEO Manager at OpenSooq
December 31, 2016 - December 31, 2016Improved search visibility and domain authority through on-page and off-page SEO. Collaborated with developers to enhance site speed and structure.
Outreach Manager at Sekari
December 31, 2015 - December 31, 2015Built relationships with high-authority publishers to gain quality backlinks. Increased referral traffic through targeted PR outreach campaigns.
SEO Link Building & Digital PR Manager at Binance – Florida, USA
January 1, 2022 - PresentLead link-building and digital PR strategies to strengthen SEO performance. Use AI-powered analytics to optimize content and keyword strategies. Secure high-authority backlinks and improve brand visibility across platforms.
Social Media Advertising Lecturer at SAE Institute – Amman, Jordan
January 1, 2020 - January 1, 2022Taught social media ad strategies for Meta, LinkedIn, and Google Ads. Trained students on audience targeting, campaign setup, and performance analysis.
Digital Marketing Manager (SEO & SEM) at Bidaya Corporate Communications – Amman, Jordan
January 1, 2017 - January 1, 2019Managed multi-channel digital campaigns for top brands. Conducted technical SEO audits and optimized ad performance.
SEO Manager at OpenSooq – Amman, Jordan
January 1, 2015 - January 1, 2016Improved search visibility and domain authority through on-page and off-page SEO. Collaborated with developers to enhance site speed and structure.
Outreach Manager at Sekari – Dubai, UAE
January 1, 2014 - January 1, 2015Built relationships with high-authority publishers to gain quality backlinks. Increased referral traffic through targeted PR outreach campaigns.
Social Media Advertising Lecturer at SAE Institute
January 1, 2020 - January 1, 2022Taught social media ad strategies for Meta, LinkedIn, and Google Ads. Trained students on audience targeting, campaign setup, and performance analysis.
Digital Marketing Manager (SEO & SEM) at Bidaya Corporate Communications
January 1, 2017 - January 1, 2019Managed multi-channel digital campaigns for top brands. Conducted technical SEO audits and optimized ad performance.
SEO Manager at OpenSooq
January 1, 2015 - January 1, 2016Improved search visibility and domain authority through on-page and off-page SEO. Collaborated with developers to enhance site speed and structure.
Outreach Manager at Sekari
January 1, 2014 - January 1, 2015Built relationships with high-authority publishers to gain quality backlinks. Increased referral traffic through targeted PR outreach campaigns.
SEO Link Building & Digital Marketing Manager at Binance
January 1, 2022 - January 1, 2024Supported enterprise-level SEO strategy, contributing to large-scale technical SEO initiatives and site performance improvements. Collaborated with engineering, content and analytics teams to align SEO requirements with product and platform updates. Utilized AI-powered tools to enhance keyword strategy and optimize for emerging AI-driven search experiences. Drove domain authority growth through high-impact digital PR and backlink acquisition strategies. Monitored, analyzed and reported on SEO performance, implementing continuous optimization strategies.
Social Media Advertising Lecturer at SAE Institute
January 1, 2019 - January 1, 2022Taught social media ad strategies for Meta, LinkedIn, and Google Ads. Trained students on audience targeting, campaign setup and performance analysis. Guided students in budget planning and ad spend management ranging from $1,000–$10,000 campaign simulations to mirror real market conditions.
Digital Marketing Manager (SEO & SEM) at Bidaya Corporate Communications
January 1, 2016 - January 1, 2019Led technical SEO audits and implemented on-page, structural and performance optimizations. Partnered with developers and designers to ensure SEO best practices during website update and launches. Managed SEO strategies across multiple clients, improving organic traffic, rankings and conversions. Conducted keyword research and competitive analysis to inform content and optimization plans. Tracked KPIs and provided actionable insights using analytics tools.
Outreach Manager at Sekari
January 1, 2013 - January 1, 2015Executed outreach campaigns to secure high-quality backlinks and improve domain authority. Built strong relationships with publishers to support digital PR and SEO strategies. Increased referral traffic and search rankings through targeted link-building efforts.
Education
Bachelor’s degree in Finance and Banking Science at Petra University
January 1, 2009 - December 31, 2013Diploma in Digital Marketing at German Jordanian University (GJU)
January 1, 2017 - December 31, 2017Bachelor’s degree in Finance and Banking Science at Petra University – Amman, Jordan
January 1, 2009 - January 1, 2013Diploma in Digital Marketing at German Jordanian University (GJU) – Amman, Jordan
January 11, 2030 - January 1, 2017Bachelor’s degree in Finance and Banking Science at Petra University
January 1, 2009 - January 1, 2013Diploma in Digital Marketing at German Jordanian University (GJU)
January 1, 2017 - January 1, 2017Bachelor of Science in Finance and Banking Science at Petra University
January 1, 2010 - January 1, 2013Diploma in Digital Marketing at German Jordanian University
January 1, 2017 - April 30, 2026Qualifications
Google Search Advertising Certification
January 11, 2030 - November 19, 2025Google Display Advertising Certification
January 11, 2030 - November 19, 2025Digital Marketing Training – Ideas Corporate Communication
January 11, 2030 - November 19, 2025Google Search Advertising Certification
January 11, 2030 - December 29, 2025Google Display Advertising Certification
January 11, 2030 - December 29, 2025Digital Marketing Training – Ideas Corporate Communication
January 11, 2030 - December 29, 2025Google Search Advertising Certification
January 11, 2030 - January 20, 2026Google Display Advertising Certification
January 11, 2030 - January 20, 2026Digital Marketing Training – Ideas Corporate Communication
January 11, 2030 - January 20, 2026Google Search Advertising Certification
January 11, 2030 - April 30, 2026Display Advertising Certification
January 11, 2030 - April 30, 2026Advanced Google Analytics Certification
January 11, 2030 - April 30, 2026Amazon Advertising Campaign Planning Certification
January 11, 2030 - April 30, 2026Amazon Ad Server Certification
January 11, 2030 - April 30, 2026Facebook Blueprint E-learning Certification
January 11, 2030 - April 30, 2026METADigital Marketing Certification
January 11, 2030 - April 30, 2026Edraak SEO
January 11, 2030 - April 30, 2026Edraak Digital Analytics
January 11, 2030 - April 30, 2026Edraak Digital Presence
January 11, 2030 - April 30, 2026Edraak Tools And Platforms
January 11, 2030 - April 30, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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