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I'm a multidisciplinary designer with a Master’s degree in Product Design and over 7 years of experience crafting visual narratives and integrating AI knowledge. I lead branding and content design for product brands, cultural institutions, and international organizations. I bring an editorial eye, a refined aesthetic sensibility, and a multilingual approach to visual strategy and creative direction. I've led brand redesigns, visual branding systems, and cultural mediation programs across Latin America and Europe, collaborating with NGOs, foundations, and startups. I hold a Master's in Product Design from ESDesign in Barcelona, plus certifications in Design and AI for Social Innovation and in design for social projects, and I co-founded Mulata to help cultural projects grow through design and strategic storytelling. I work across multiple languages and channels to translate ideas into compelling visuals and experiences.…I'm a multidisciplinary designer with a Master’s degree in Product Design and over 7 years of experience crafting visual narratives and integrating AI knowledge. I lead branding and content design for product brands, cultural institutions, and international organizations. I bring an editorial eye, a refined aesthetic sensibility, and a multilingual approach to visual strategy and creative direction. I've led brand redesigns, visual branding systems, and cultural mediation programs across Latin America and Europe, collaborating with NGOs, foundations, and startups. I hold a Master's in Product Design from ESDesign in Barcelona, plus certifications in Design and AI for Social Innovation and in design for social projects, and I co-founded Mulata to help cultural projects grow through design and strategic storytelling. I work across multiple languages and channels to translate ideas into compelling visuals and experiences.

Salomé Belalcázar Paz

Designer, Creative Director, Visual Effects Artist, +4

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I'm a multidisciplinary designer with a Master’s degree in Product Design and over 7 years of experience crafting visual narratives and integrating AI knowledge. I lead branding and content design for product brands, cultural institutions, and international organizations. I bring an editorial eye, a refined aesthetic sensibility, and a multilingual approach to visual strategy and creative direction. I've led brand redesigns, visual branding systems, and cultural mediation programs across Latin America and Europe, collaborating with NGOs, foundations, and startups. I hold a Master's in Product Design from ESDesign in Barcelona, plus certifications in Design and AI for Social Innovation and in design for social projects, and I co-founded Mulata to help cultural projects grow through design and strategic storytelling. I work across multiple languages and channels to translate ideas into compelling visuals and experiences.…I'm a multidisciplinary designer with a Master’s degree in Product Design and over 7 years of experience crafting visual narratives and integrating AI knowledge. I lead branding and content design for product brands, cultural institutions, and international organizations. I bring an editorial eye, a refined aesthetic sensibility, and a multilingual approach to visual strategy and creative direction. I've led brand redesigns, visual branding systems, and cultural mediation programs across Latin America and Europe, collaborating with NGOs, foundations, and startups. I hold a Master's in Product Design from ESDesign in Barcelona, plus certifications in Design and AI for Social Innovation and in design for social projects, and I co-founded Mulata to help cultural projects grow through design and strategic storytelling. I work across multiple languages and channels to translate ideas into compelling visuals and experiences.

Available to hire

I’m a multidisciplinary designer with a Master’s degree in Product Design and over 7 years of experience crafting visual narratives and integrating AI knowledge. I lead branding and content design for product brands, cultural institutions, and international organizations. I bring an editorial eye, a refined aesthetic sensibility, and a multilingual approach to visual strategy and creative direction.

I’ve led brand redesigns, visual branding systems, and cultural mediation programs across Latin America and Europe, collaborating with NGOs, foundations, and startups. I hold a Master’s in Product Design from ESDesign in Barcelona, plus certifications in Design and AI for Social Innovation and in design for social projects, and I co-founded Mulata to help cultural projects grow through design and strategic storytelling. I work across multiple languages and channels to translate ideas into compelling visuals and experiences.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Language

Spanish; Castilian

Fluent

French

Fluent

English

Advanced

Work Experience

Design Lead at Volt Europa

July 1, 2022 - October 1, 2025

Lead communication strategies for the Eurosense project, creating visual and communication materials in multiple languages.

Coordinator of Cultural Mediation Strategies at AFROBOMM – Huellas y Memoria Foundation

August 1, 2017 - October 1, 2023

Managed cultural programs supporting Afro-Colombian artists and events, enhancing cultural identity and showcasing talent.

Designer supporting for visibility and communication at Urgent Action Fund for Latin America and the Caribbean

March 1, 2021 - December 1, 2021

Created visual materials based on socio-environmental research, raising awareness for community initiatives.

Design and Communication Coordinator at Color de Colombia Foundation

January 1, 2020 - January 1, 2021

Developed brand identities and audiovisual strategies for cultural initiatives focused on Afro-descendant integration.

Industrial Design Intern and Workshop Facilitator at Suyusama Foundation

July 1, 2017 - December 1, 2017

Designed educational materials and facilitated workshops on self-sufficient water treatment systems in coffee communities.

Coordinator of Brand and Cultural Mediation at AfroBOMM – Huellas y Memoria Foundation

January 1, 2017 - December 31, 2023

Led branding and cultural mediation initiatives for AfroBOMM. Designed visual materials and branding based on research about socio-environmental impacts of industrial extractivism on Indigenous and Afro-descendant communities in Latin America; coordinated grant-related communications and promotions. Notable achievements include AfroBOMM receiving grants from the Colombian Ministry of Culture in 2019 and 2021, and support from Urgent Action Fund for Latin America and the Caribbean.

Cultural Promotion Designer / Visual Branding Coordinator at AfroBOMM – Huellas y Memoria Foundation

January 1, 2022 - December 31, 2026

Supported the planning of AfroBOMM’s cultural program within the Bogotá Music Market; managed promotion of Afro-Colombian artists (folkloric and contemporary); coordinated cultural promotion strategies and designed AfroBOMM’s visual branding.

Brand Identity Coordinator at Color de Colombia Foundation

January 1, 2020 - December 31, 2021

Coordinated development of brand identity and audiovisual communication strategies for all projects; supported in planning cultural mediation tools for events such as Afrocolombian of the Year awards and for television productions highlighting Afro-Colombian heritage, including in pandemic contexts.