Saloni Kedia

Remote/London-based volunteer graphic design role: designed social-first graphics including carousels, templates and short-form video content aligned with brand guidelines; translated neuro-inclusive themes into calm, accessible visual storytelling through reels and motion-led visuals; developed layouts and assets prioritising clarity, accessibility, and visual consistency; collaborated with internal teams to refine creative output and strengthen brand communication.

Delivered 10+ branding and campaign projects across fashion, lifestyle, and consumer brands; led projects from initial research and concept development through to final execution; created social-first content and motion assets; contributed to brand storytelling and audience growth; managed multiple concurrent projects in a fast-paced environment.

Created campaign visuals and storytelling for fashion collections, including Lakmé Fashion Week 2022; designed organic and paid high-quality visuals for social media, email marketing and digital platforms; supported photography, styling, and visual direction for campaign shoots; conducted trend research and forecasting to inform creative direction for campaigns and product launches.