Hi, I’m Saloni Goel, a design-led creative with 7+ years of experience across brand, agency, and in-house teams. I specialise in branding, packaging, campaigns, retail, and digital design, turning ideas into cohesive visual systems and commercially effective outcomes. I’m passionate about end-to-end ownership, hands-on leadership, and collaborating with senior stakeholders while mentoring junior designers to deliver high-quality design across touchpoints and channels.…

Saloni Goel

Hi, I’m Saloni Goel, a design-led creative with 7+ years of experience across brand, agency, and in-house teams. I specialise in branding, packaging, campaigns, retail, and digital design, turning ideas into cohesive visual systems and commercially effective outcomes. I’m passionate about end-to-end ownership, hands-on leadership, and collaborating with senior stakeholders while mentoring junior designers to deliver high-quality design across touchpoints and channels.…

Available to hire

Hi, I’m Saloni Goel, a design-led creative with 7+ years of experience across brand, agency, and in-house teams. I specialise in branding, packaging, campaigns, retail, and digital design, turning ideas into cohesive visual systems and commercially effective outcomes.

I’m passionate about end-to-end ownership, hands-on leadership, and collaborating with senior stakeholders while mentoring junior designers to deliver high-quality design across touchpoints and channels.

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Language

English
Fluent

Work Experience

Design Manager at Heads Up For Tails
January 1, 2022 - September 1, 2025
Led and mentored a team of 5 designers; reported directly to the founder and CEO; owned end-to-end visual communication across packaging, print, digital campaigns, retail design, apparel and brand shoots; worked closely with marketing, product and retail teams to ensure consistent brand expression; led photoshoots; contributed to campaign ideation and copywriting; delivered high-volume creative outputs; supported launches across 60+ SKUs; retail designs rolled out across 100+ stores; campaign assets used across online and offline channels nationally & globally; collaborated on brand and campaign projects for 4+ clients including American Express; developed clean, strategy-led visual systems; mentored junior designers and provided creative direction.
Senior Graphic Designer at The Minimalist
January 1, 2021 - January 1, 2022
Led design execution for brand campaigns, packaging, and retail assets; contributed to brand storytelling and visual systems; collaborated with cross-functional teams to align campaigns with business goals.
Graphic Designer at Design Brewery
January 1, 2019 - January 1, 2021
Delivered branding, packaging, editorial design and campaigns; developed visual identities for products; created retail assets and collaterals.
Storyboard Artist & Graphic Designer at Internshala
January 1, 2018 - January 1, 2019
Storyboard artist and graphic designer; contributed to visual storytelling and marketing content.
Design Associate at Freelance
September 1, 2025 - Present
Provided end-to-end design solutions across branding, packaging, campaigns, retail and digital design; collaborated with marketing and product teams; mentored junior designers when possible; maintained client communications and project deliverables.

Education

Bachelor of Design (B.Des) at Srishti School of Art, Design and Technology
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Other, Education, Healthcare
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