Hi, I’m Salwa Michel Saad, a dynamic Content Strategist and Brand Marketing professional with over 5 years of experience driving impactful digital content strategies. I specialize in content creation and marketing strategy, and I’ve helped brands boost engagement and organic visibility through creative SEO initiatives. I love building cohesive content across platforms, leading teams, and turning ideas into actionable plans that strengthen brand connections with audiences. I’m excited to bring my mix of strategy, storytelling, and hands-on execution to help future projects grow.…

Salwa Michel Saad

Hi, I’m Salwa Michel Saad, a dynamic Content Strategist and Brand Marketing professional with over 5 years of experience driving impactful digital content strategies. I specialize in content creation and marketing strategy, and I’ve helped brands boost engagement and organic visibility through creative SEO initiatives. I love building cohesive content across platforms, leading teams, and turning ideas into actionable plans that strengthen brand connections with audiences. I’m excited to bring my mix of strategy, storytelling, and hands-on execution to help future projects grow.…

Available to hire

Hi, I’m Salwa Michel Saad, a dynamic Content Strategist and Brand Marketing professional with over 5 years of experience driving impactful digital content strategies. I specialize in content creation and marketing strategy, and I’ve helped brands boost engagement and organic visibility through creative SEO initiatives.

I love building cohesive content across platforms, leading teams, and turning ideas into actionable plans that strengthen brand connections with audiences. I’m excited to bring my mix of strategy, storytelling, and hands-on execution to help future projects grow.

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Skills

Experience Level

Language

English
Fluent
Arabic
Fluent
French
Beginner

Work Experience

Content Strategy | Team Development Consultant at Nolte
January 1, 2021 - December 1, 2023
Built and trained an in-house marketing and content team; developed and implemented a full content and marketing strategy with six-month planning cycles; established a 360 marketing approach; created content strategies for social media, B2B, B2C, and LinkedIn; translated and edited brochures, press releases, and digital content English-Arabic; organized content calendar planning, writing, and editing; audited and revamped website content; project completed with the in-house team fully operational.
Managing Director at The Flairz LLC
December 1, 2021 - July 1, 2025
Directed website design and content creation; crafted and executed SEO strategies that elevated organic traffic by 40% within six months; led the development of a digital content strategy to enhance brand visibility and consistency across social platforms.
Communication and Linguistics Manager | Web Content at Profiler Ibrachy and Dermarkar International Law Firm
January 1, 2020 - September 1, 2023
Supervised external communications, including press releases and media outreach; overhauled website content for clarity and legal accuracy; translated intricate documents while preserving nuance; revitalized website content, increasing user engagement by 30% and boosting organic search rankings; evaluated site performance with Google Analytics and achieved a 20% growth in traffic; managed content calendars.
Copywriter & Company Profiler at AddEnterprise.com
May 1, 2020 - May 1, 2021
Created compelling copy and profiled the company to support marketing and branding efforts.
Digital Director at Pashion Magazine
May 1, 2020 - May 1, 2021
Led digital strategy and online presence for the magazine, coordinating content across channels and driving engagement.

Education

MBA at MBA Program, Cairo
January 1, 2022 - December 29, 2025
Google Garage at Google Digital Garage
January 1, 2019 - January 1, 2020
SEO Intensive Course at Galactic Corporation
January 1, 2019 - January 1, 2020
Translation Certificate (English ⇄ Arabic) at International British Institute
January 1, 2005 - January 1, 2006
BSc Mathematics at University of Maiduguri
January 1, 1982 - January 1, 1986
MBA at MBA program, Cairo (Marketing & Strategy)
January 1, 2022 - December 29, 2025
Google Garage at Google
January 1, 2019 - January 1, 2020
SEO Intensive Course at Galactic Corporation
January 1, 2019 - January 1, 2020
Translation Certificate (English ⇄ Arabic) at International British Institute
January 1, 2005 - January 1, 2006
BSc, Mathematics at University of Maiduguri
January 1, 1982 - January 1, 1986

Qualifications

Google Garage: SEO, Content Strategy, Social Media
January 1, 2019 - January 1, 2020
SEO Intensive Course
January 1, 2019 - January 1, 2020
Translation Certificate (English ⇄ Arabic)
January 1, 2005 - January 1, 2006
Translation Certificate (English ⇄ Arabic)
January 1, 2005 - January 1, 2006
Google Garage – SEO, Content Strategy, Social Media
January 1, 2019 - January 1, 2020
SEO Intensive Course
January 1, 2019 - January 1, 2020
MBA in Marketing & Strategy
January 1, 2022 - December 29, 2025
BSc in Mathematics
January 1, 1982 - January 1, 1986

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education

Skills

Experience Level