Available to hire
Results-driven marketing insights and analytics leader with 15+ years of experience in market research, consumer insights, and marketing analytics. Skilled at building omnichannel measurement frameworks, campaign optimization strategies, and brand health studies that drive measurable business impact. Proven expertise in quantitative and qualitative research, data visualization, VOC analysis, social listening, and competitive intelligence. Adept at collaborating with cross-functional teams to deliver data-driven strategies that increase ROI, improve customer engagement, and inform executive decision-
making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Associate Director – Engagement Research & Analytics at Area 23
August 1, 2025 - September 28, 2025Developed and implemented full-funnel engagement strategies for pharma brands such as Jemperli and Arikayce, resulting in a 15% lift in HCP engagement across CRM, social, and point-of-care channels. Led a multi-wave brand lift study that quantified campaign impact, driving a +12pt increase in message recall and a +9pt lift in intent-to-prescribe. Leveraged social listening to identify sentiment trends, enabling mid-campaign creative optimization that improved digital engagement by 18%. Partnered with media and strategy teams to establish KPI frameworks that aligned spend with business goals, influencing $5M+ in media allocation. Lead and manage complex analytics projects from conception to completion, collaborating with cross-functional teams to analyze performance metrics, identify growth opportunities, and deliver actionable insights that contribute to revenue growth and improved customer experiences.
Associate Director – Insights & Analytics at Starcom
November 1, 2024 - September 28, 2025Designed and executed omnichannel measurement frameworks for Novartis oncology campaigns, improving efficiency of DTC and HCP engagement measurement and enabling a 20% improvement in conversion modeling accuracy. Translated behavioral, attitudinal, and media data into actionable insights that directly informed brand planning, contributing to a 10% increase in campaign ROI across multiple brands. Directed cross-channel brand lift studies, revealing a +15pt awareness lift for a high-investment oncology campaign, shaping ongoing creative and targeting strategies.
Director, Consumer Research at Material
May 1, 2022 - September 28, 2025Spearheaded quantitative studies (segmentation, A&U, trackers, message testing) for Target Health + Wellness and Best Buy, delivering insights that guided new product positioning and retail clinic engagement strategies, driving 5% YoY growth in OTC category sales. Conducted patient journey mapping that uncovered key care gaps, leading to strategic recommendations that increased digital clinic bookings by 12%.
Marketing Insights Manager at Coyote Logistics, A UPS Company
October 1, 2021 - September 28, 2025Designed and implemented journey-based research to optimize shipper and carrier experience, identifying key friction points that reduced customer churn by 7%. Conducted VOC studies that informed redesign of digital engagement platforms, leading to a 22% increase in self-service adoption. Provided executive leadership with quarterly insights dashboards, directly influencing $2M+ in product investment decisions.
Global Insights Manager, Ad Effectiveness at Johnson & Johnson
December 1, 2019 - September 28, 2025Managed research roadmap and budget for 50+ ad effectiveness studies annually, optimizing digital and cross-media campaigns across pharma and CPG brands. Demonstrated ROI of advertising packages for BabyCenter.com, driving renewal rates above 90% among brand partners. Partnered with P&G, Fisher Price, and Aquaphor to refine digital campaigns, improving sales lift by 8–12% through evidence-backed messaging strategies.
Strategist, Social Media Intelligence at Humana
December 1, 2016 - September 28, 2025Built a social listening practice that uncovered member pain points and optimized health plan communications, improving customer satisfaction scores by +10pts. Delivered competitive intelligence insights that supported $50M+ in strategic marketing initiatives.
Sr Analyst, Competitive Intelligence Research at Competiscan
January 1, 2014 - September 28, 2025Produced competitive benchmarking reports for major insurers, helping clients adjust acquisition campaigns that achieved 5–7% higher response rates.
Analyst, Social Media Intelligence at Networked Insights
January 1, 2013 - September 28, 2025Built a social listening practice that uncovered member pain points and optimized health plan communications, improving customer satisfaction scores by +10pts.
Associate Director – Engagement Research & Analytics at Area 23
August 1, 2025 - September 28, 2025Developed and implemented full-funnel engagement strategies for pharmaceutical brands including Jemperli and Arikayce, delivering a 15% lift in HCP engagement across CRM, social, and point-of-care channels. Led a multi-wave brand lift study quantifying campaign impact with a 12-point increase in message recall and a 9-point lift in intent-to-prescribe. Leveraged social listening to identify sentiment trends, enabling mid-campaign creative optimization that improved digital engagement by 18%. Partnered with media and strategy teams to establish KPI frameworks, influencing over $5M in media allocation. Led cross-functional analytics projects from conception to completion, delivering actionable insights and contributing to revenue growth and improved customer experiences.
Associate Director – Insights & Analytics at Starcom
November 1, 2024 - September 28, 2025Designed and executed omnichannel measurement frameworks for Novartis oncology campaigns, improving efficiency of DTC and HCP engagement measurement and enabling a 20% improvement in conversion modeling accuracy. Translated behavioral, attitudinal, and media data into actionable insights that informed brand planning, contributing to a 10% increase in campaign ROI across multiple brands. Directed cross-channel brand lift studies, revealing a 15-point awareness lift for a high-investment oncology campaign, shaping ongoing creative and targeting strategies.
Director, Consumer Research at Material
May 1, 2022 - September 28, 2025Spearheaded quantitative studies (segmentation, awareness & usage, trackers, message testing) for Target Health + Wellness and Best Buy, delivering insights that guided new product positioning and retail clinic engagement strategies, driving 5% YoY growth in OTC category sales. Conducted patient journey mapping that uncovered care gaps, leading to strategic recommendations that increased digital clinic bookings by 12%.
Marketing Insights Manager at Coyote Logistics, A UPS Company
October 1, 2021 - September 28, 2025Designed and implemented journey-based research to optimize shipper and carrier experience, identifying friction points that reduced customer churn by 7%. Conducted VOC studies that informed redesign of digital engagement platforms, leading to a 22% increase in self-service adoption. Provided quarterly insights dashboards to executives, directly influencing $2M+ in product investment decisions.
Global Insights Manager, Ad Effectiveness at Johnson & Johnson
December 1, 2019 - September 28, 2025Managed the research roadmap and budget for 50+ ad effectiveness studies annually, optimizing digital and cross-media campaigns across pharma and CPG brands. Demonstrated ROI of advertising packages for BabyCenter.com, driving renewal rates above 90% among brand partners. Collaborated with P&G, Fisher Price, and Aquaphor to refine digital campaigns, improving sales lift by 8–12% through evidence-based messaging strategies.
Strategist, Social Media Intelligence at Humana
December 1, 2016 - September 28, 2025Built a social listening practice that uncovered member pain points and optimized health plan communications, contributing to a 10-point improvement in customer satisfaction scores. Delivered competitive intelligence insights that supported $50M+ in strategic marketing initiatives.
Sr Analyst, Competitive Intelligence Research at Competiscan
January 1, 2014 - September 28, 2025Produced competitive benchmarking reports for major insurers, helping clients adjust acquisition campaigns to achieve 5–7% higher response rates.
Analyst, Social Media Intelligence at Networked Insights
January 1, 2013 - September 28, 2025Analyzed social media data to identify themes and sentiment, supporting client campaigns and informing marketing strategies.
Education
BFA Graphic Design at Art Institute
January 11, 2030 - September 28, 2025BFA in Graphic Design at Art Institute
January 11, 2030 - September 28, 2025Qualifications
Industry Experience
Healthcare, Life Sciences, Professional Services, Consumer Goods, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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