Available to hire
I’m a public relations professional with over a decade of experience and two degrees in my field - but my true passion is social media management. I understand audiences, I love analytics and understanding the latest trends, and I’m a natural storyteller. These skills helped me grow social media audiences for a major music festival (@70000tons) and my own personal passion project Email not available. Sign in: https://www.twine.net/signup - 200K in 2 years on Instagram). Beyond social media, I write press releases regularly, as well as other high-level communications products.
Skills
Experience Level
Expert
Expert
Language
English
Advanced
French
Intermediate
Work Experience
Senior Strategic Communications Advisor at Environment and Climate Change Canada
September 1, 2021 - PresentLead the development and execution of comprehensive communications strategies across diverse files, supporting federal environmental, climate, Indigenous, and biodiversity priorities, including high-profile ministerial announcements, COP15, and ongoing policy and program initiatives. Draft, edit, and oversee a wide range of communications products, including communications plans, news releases, backgrounders, key messages, Q&A documents, social media content, ministerial quotes, templated announcement materials for Members of Parliament, web content, and video scripts. Provide strategic communications advice to senior management, including Ministers’ Offices, and internal and external stakeholders, drawing on an understanding of partner values and dynamics, audiences, public policy, legislative frameworks, and domestic and international biodiversity and Indigenous rights commitments, including UNDRIP and the Kunming-Montreal Global Biodiversity Framework, to guide messaging, timing,
Communications Advisor at Environment and Climate Change Canada
September 1, 2020 - September 1, 2021Manage correspondence between the strategic communications and executive offices, including the Minister's and Privy Council’s office, to ensure timely approval and review of all communication products. Draft and review communication products including media advisories and scenario notes. Coordinate publication of communication products including news releases, media advisories, backgrounders, and ministerial statements. Develop internal processes to increase transparency, timeliness, and coordination throughout the approval process.
Executive Assistant at Environment and Climate Change Canada
November 1, 2018 - September 30, 2020Provided executive support to the Director General, Assets and Real Property, including managing correspondence, briefings, and incoming requests. Maintained and coordinated the Director General’s calendar and scheduling priorities. Reviewed and revised communications documents and briefing materials. Managed competing priorities in a fast-paced executive environment. Utilized a range of Government of Canada systems and platforms.
Marketing and Social Media Coordinator at UMCruises International Ltd
June 1, 2012 - September 30, 2013Monitor, curate, and schedule social media content that encourages fan engagement and maintains brand image and tone.
Marketing and Social Media Coordinator at UMCruises International Ltd
March 1, 2014 - January 31, 2018Select and lead a team of 20 client engagement representatives, photographers, and support staff for a multi-day and night international arts festival. Develop corporate standard operating procedures for conduct and hiring procedures for client engagement representatives. Draft and finalize contract agreements for the client engagement team. Produce material for future corporate marketing campaigns. Coordinate event-staffing schedules among team members.
Public Relations Consultant at Burnaby Stellar Promotions and Marketing
February 1, 2014 - January 31, 2018Plan, write, and execute multi-platform social media campaigns utilizing organic methods and influencer outreach to drive year-round client engagement. Function as copywriter and editor for CEO speeches, media releases, media advisories, event program, and corporate newsletters. Coordinate with over 170 vendor artists and their management firms to cross-publish promotional content. Maintain and leverage knowledge of current social media best practices including analytics and algorithms. Track engagement analytics to improve client engagement.
Marketing Consultant at Burnaby Stellar Promotions and Marketing
February 1, 2015 - January 31, 2019Design and implement a holistic, branded digital-marketing strategy for client; a multi-day and night international arts festival aboard one of the world’s largest luxury cruise liners, ensuring consistency of marketing message across a global enterprise. Provide editorial direction and quality control of production and finalization of video marketing campaigns for wide release.
Volunteer Communications Advisor – Micro-mission at Environment and Climate Change Canada (ECCC)
June 1, 2021 - PresentDraft employee profiles for the ECCC 50-150 “People of ECCC” campaign, including personalized quotes.
Education
Honours Bachelor of Public Relations at University of Ottawa
January 1, 2013 - January 1, 2018Honours Diploma of Public Relations at Algonquin College
January 1, 2016 - January 1, 2018Diploma of Social Science at Heritage College
January 1, 2011 - January 1, 2013Qualifications
Jean Dufresne Memorial Award
January 11, 2030 - April 9, 2026Industry Experience
Government, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
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