Fractional Head of Marketing at Solent Transport and Recovery Ltd

Built and owned company positioning, value proposition, and marketing strategy aligned to growth targets and service lines. Planned and executed full-funnel paid media across Google Ads (Search/Performance Max) and Meta Ads (prospecting/retargeting), improving cost per lead and lead quality through structured testing and conversion tracking. Managed website optimisation (CMS and basic HTML/CSS), strengthened UX, SEO fundamentals, and lead capture. Led content strategy and creation (case studies, service pages, social posts, short-form video). Designed reporting across GA4, ad platforms, and CRM, defining KPIs and weekly/monthly performance reviews. Recruited and trained staff across marketing operations and customer service touchpoints, creating playbooks and running skills workshops. Partnered with operations and sales to align campaigns with capacity, seasonal demand, and regional priorities; supported bid responses with on-brand materials.

Account Manager at Kinto UK

Built bespoke onboarding and account strategies with clients, setting and managing KPIs and SLAs tied to joint objectives. Translated client standards, goals, and constraints into service models balancing budget and requirements. Partnered with leadership on new business strategies and cross-sell/upsell of additional products and services to existing accounts. Took accountability for P&L metrics across managed accounts and supported peers in financial stewardship and commercial decision-making. Prospected and qualified new leads, identifying new market opportunities. Represented the business at trade shows and delivered post-event ROI reporting. Drove structured client communications through site/account audits and routine meetings, documented in CRM for team-wide continuity.

Freelance Marketing Consultant at The Social Handgrenade

Created and implemented bespoke growth strategies grounded in client objectives, market insight, and budget realities. Allocated marketing resources transparently and established measurement plans to evaluate ROI. Identified trends and competitor plays to position clients effectively and rapidly. Ensured seamless brand consistency across web, social, and sales collateral, and planned and executed targeted campaigns.