Samantha Shackleton

Available to hire

I’m Samantha, a brand, graphic, and web designer with 12+ years of experience helping small businesses, entrepreneurs, and creatives bring their vision to life.

About

I’m Samantha, a brand, graphic, and web designer with 12+ years of experience helping small businesses, entrepreneurs, and creatives bring their vision to life. Through my studio, Blue Orchid Creative, I specialize in building purposeful brands and websites that are not only beautiful but also strategic - rooted in research, clear messaging, and design that connects.

I offer a full range of services including brand strategy, visual identity, graphic design, web design, and digital assets. My approach is collaborative and personal: I work one-on-one with clients to craft brands and websites that feel authentic, elevate their presence, and create real impact.

When I’m not designing, I’m usually brainstorming new ideas, supporting other entrepreneurs, or chasing after my two kids. I love working with people who are passionate about what they do and are ready to grow with a brand and web presence that truly reflects them.

  • Joined September 2025

Languages

  • EnglishFluent

Industry experience

  • Professional Services
  • Media & Entertainment
  • Software & Internet

Projects · 3

I collaborated with the Town of Strathmore on a comprehensive rebrand, working closely with their board to develop a refreshed visual identity that aligns with the town’s vision and long-term goals. This project involved researching and understanding the town’s values, community priorities, and strategic objectives, and translating them into a cohesive brand that reflects Strathmore’s identity. The outcome is a versatile and modern brand that supports the town’s communication, engagement, and growth initiatives.

  • Brand Designer
  • Graphic Designer
  • Web Designer

I collaborated with the Town of Strathmore on a comprehensive rebrand, working closely with their board to develop a refreshed visual identity that aligns with the town’s vision and long-term goals. This project involved researching and understanding the town’s values, community priorities, and strategic objectives, and translating them into a cohesive brand that reflects Strathmore’s identity. The outcome is a versatile and modern brand that supports the town’s communication, engagement, and growth initiatives.

  • Brand Designer
  • Graphic Designer
  • Web Designer

I collaborated with the Town of Strathmore on a comprehensive rebrand, working closely with their board to develop a refreshed visual identity that aligns with the town’s vision and long-term goals. This project involved researching and understanding the town’s values, community priorities, and strategic objectives, and translating them into a cohesive brand that reflects Strathmore’s identity. The outcome is a versatile and modern brand that supports the town’s communication, engagement, and growth initiatives.

  • Brand Designer
  • Graphic Designer
  • Web Designer

Work experience

Digital Design Intern · Digital InnovatorsJan 2020 – Sep 2025 · 5 yrs 9 mos

Assisted the design team with digital projects. Developed skills in web design and user interface design while contributing to ongoing campaigns.

Freelance Designer · Blue Orchid CreativeJan 2013 – Present · 13 yrs 11 mos

Responsible for a variety of design projects, including branding, web design, and graphic design. Collaborated with clients to understand their needs and translate them into visual representations.

Education

Diploma · Southern Alberta Institute of Technology2011 – 2013
Scholarship · Jason Lang Scholarship2030 – 2012

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