I'm Sam Moore, a graphic designer with 25 years of experience in the design industry. I bring creative vision and a track record of delivering impactful, results-driven designs across brand identities, websites, packaging, and marketing collateral. I specialise in creating visually compelling and memorable brand experiences that capture attention and communicate effectively. My work is underpinned by meticulous attention to detail, strong aesthetic sensibility, and a passion for transforming ideas into powerful visual solutions.…

Sam Moore

I'm Sam Moore, a graphic designer with 25 years of experience in the design industry. I bring creative vision and a track record of delivering impactful, results-driven designs across brand identities, websites, packaging, and marketing collateral. I specialise in creating visually compelling and memorable brand experiences that capture attention and communicate effectively. My work is underpinned by meticulous attention to detail, strong aesthetic sensibility, and a passion for transforming ideas into powerful visual solutions.…

Available to hire

I’m Sam Moore, a graphic designer with 25 years of experience in the design industry. I bring creative vision and a track record of delivering impactful, results-driven designs across brand identities, websites, packaging, and marketing collateral.

I specialise in creating visually compelling and memorable brand experiences that capture attention and communicate effectively. My work is underpinned by meticulous attention to detail, strong aesthetic sensibility, and a passion for transforming ideas into powerful visual solutions.

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Work Experience

Senior Graphic & Website Designer at Shackleton Rollin Graphic Design
August 2, 2021 - May 29, 2015
Rapidly progressed from a junior designer to a senior role, taking responsibility for delivering creative projects from initial concept through to final production across a diverse range of high-profile client accounts. Worked on key accounts including Slazenger Dunlop and the Wakefield Grammar School Foundation, developing innovative design solutions that strengthened brand presence and engagement. Responsible for leading major design projects encompassing brand identity, corporate literature, website design, point-of-sale materials, advertising campaigns, and broader brand development initiatives. Successfully managed and delivered creative work for clients including Glenbrae Golf, Intersnack, MIA Sports Technology, Wasp Hockey, and Newcastle University. Demonstrated expertise in visual communication, creative strategy, and project management, consistently producing high-quality design solutions that align
Senior Graphic & Website Designer at Our Agency
May 29, 2015 - Present
Leading the development and delivery of creative design solutions across print and digital platforms, ensuring all work aligns with client objectives and brand guidelines. Manage projects from concept through to completion, collaborating with clients, stakeholders, and production teams to deliver high-quality creative outcomes. Key responsibilities include: • Creating and overseeing brand identities, marketing campaigns, advertising, and promotional materials. • Designing websites, digital assets, social media content, and printed literature. • Leading creative direction and maintaining design quality across multiple projects. • Presenting concepts and design solutions to clients and stakeholders. • Managing project timelines, budgets, and production processes. • Mentoring junior designers and providing creative guidance to the design team. • Ensuring consistency of brand messaging and visual standards across all communications. • Liaising with printers, developers, photographers, and other suppliers to ensure successful project delivery.
Senior Graphic & Website Designer at Shackleton Rollin Graphic Design
August 1, 2001 - May 1, 2015
Progressed from a junior designer to a senior role, leading creative projects from concept through to final production across a diverse range of high-profile client accounts. Responsible for brand identity, corporate literature, website design, point-of-sale materials, advertising campaigns, and broader brand development initiatives. Delivered solutions for clients including Slazenger, Dunlop, Wakefield Grammar School Foundation, Glenbrae Golf, Intersnack, MIA Sports Technology, Wasp Hockey, and Newcastle University.
Freelance Graphic & Web Designer
January 1, 2010 - Present
Successfully delivered a wide range of freelance graphic design, branding, website, and digital marketing projects for clients across multiple sectors. Specialising in brand development, website design, e-commerce solutions, and marketing communications. Key projects include Room:97 Creative Hairdressing & Beauty Spa; Shampoo Boutique e-commerce website; complete brand identity, website, and exhibition graphics for Birkwood Quads; corporate website and marketing brochures for the Imbumba Foundation.
Freelance Web Designer at WTS Technologies
January 1, 2012 - January 1, 2025
Design and develop responsive websites for mobile, tablet, and desktop devices, delivering bespoke solutions that balance functionality, usability, and modern design principles.
Freelance Packaging Designer at Flavame Foods
January 1, 2024 - Present
Designed and developed packaging for a range of authentic Asian-inspired spices and seasonings, ensuring brand consistency, strong shelf appeal, and effective communication of product identity to target consumers.
Freelance Senior Graphic & Website Designer at Redwall Creative
May 1, 2015 - Present
Experienced Senior Freelance Designer delivering branding, digital, and print solutions for a diverse portfolio of clients across multiple industries. Manage multiple projects, interpret client briefs, present concepts, refine designs, and ensure high-quality outcomes. Proficient in Adobe Creative Suite and experienced in producing assets for print and digital platforms, including social media, websites, advertising campaigns, and packaging.

Education

BTEC National Diploma in Graphic Design at Wakefield College
September 1, 1997 - June 30, 1999
HND in Graphic Design at York College
September 1, 1999 - June 30, 2001

Qualifications

BTEC National Diploma in Graphic Design
September 8, 1997 - June 25, 1999
HND in Graphic Design
September 6, 1999 - June 29, 2001

Industry Experience

Media & Entertainment, Professional Services, Retail
    Portfolio of work
    Welcome to my portfolio. I am a creative graphic designer with a passion for transforming ideas into visually compelling designs. My work combines creativity, strategic thinking, and attention to detail to deliver effective visual solutions across branding, marketing materials, digital media, social content, and print design. Through each project, I strive to create designs that not only look appealing but also communicate clear messages and strengthen brand identity. This portfolio showcases a selection of my work, highlighting my skills in concept development, visual storytelling, typography, layout design, and creative problem-solving.…