MICHAEL OSEI AKOMIAH

Met project objectives on time and within budget by managing implementation activities, adhering to deployment standards, and monitoring schedules. Conducted training sessions for end users to navigate the ERP system by developing and presenting detailed tutorials. Oversaw document development across project workstreams to create internal control statements in line with compliance and regulatory standards. Performed quality control checks during production to ensure product specifications were consistently met. Maintained precise records of production activities, including quantity produced, downtime, and scrap data.

Developed and set key performance indicators for core functions and direct reports across multiple brands. Led the agency team in planning and executing a multifaceted anti-tobacco campaign sponsored by the Bill and Melinda Gates Foundation for SKY Girls Ghana. Maximized advertising efforts by creating content for media relations, corporate communications, and social media channels. Authored comprehensive documentation of research findings for project managers, clients, and marketing teams to guide future strategies. Provided strategic support during product launches by developing effective promotional materials and messaging.

Devised and implemented the digital and media strategy for the 'It could be you' campaign, aimed at challenging the stigma surrounding mental health in Ghana. Managed the end-to-end process from preparing pitch documents through strategic planning and media executions to campaign evaluation and reporting. Collaborated frequently with the Client Service Department on marketing recommendations, strategies, and actions for the client. Defined project scope, estimated and wrote proposals, and worked with the General Manager to create project specifications and time plans. Created content for social media channels leveraging knowledge of SEO best practices.