Hello! I’m Sam. On my journey I’ve worked in various fields, skilled individuals & teams that have built my experience. In the time, doing what I do, I’ve evolved from graphic design into the new world of tech driven visual communication while still maintaining a hold on conventional design and advertising practices, not only in the creative space but as a business minded entrepreneur.

Sameer Nawaz Shah

Hello! I’m Sam. On my journey I’ve worked in various fields, skilled individuals & teams that have built my experience. In the time, doing what I do, I’ve evolved from graphic design into the new world of tech driven visual communication while still maintaining a hold on conventional design and advertising practices, not only in the creative space but as a business minded entrepreneur.

Available to hire

Hello! I’m Sam. On my journey I’ve worked in various fields, skilled individuals & teams that have built my experience.

In the time, doing what I do, I’ve evolved from graphic design into the new world of tech driven visual communication while still maintaining a hold on conventional design and advertising practices, not only in the creative space but as a business minded entrepreneur.

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Work Experience

Co-Founder / Head Of Advertising and Sales at Sofya Furniture Stores Ltd.
March 1, 2022 - November 20, 2025
Founded after years of experience learning from one of Kenya's largest furniture retail chains. Drove the furniture retail scene in East Africa using strengths in Advertising, Design & Marketing to steer Sofya to be the Number one Digital & Tech driven retail store. Used AR/VR, social media and e-commerce tools to drive faster purchase decisions, while maintaining traditional stores and marketing. Involved in design and product selection of furniture and in tech tools such as CRM and business processing tools.
Founder & Creative Head at Szaba Creative
January 1, 2015 - November 20, 2025
Founder and Creative Head at Szaba Creative. A design studio dealing with all things design, graphic, digital to interior and product design.
Senior Graphic Designer at Motoring Press Agency
September 30, 2022 - September 30, 2022
Senior Graphic Designer in charge of art direction and design for Kenya's top-ranking automotive magazine; designed the entire magazine from start to finish (100+ pages) published quarterly and read across Africa and globally.
Head Of Advertising and Marketing (Consultant) at Furniture Palace (Int.) Kenya Ltd
October 31, 2021 - October 31, 2021
Consulted and executed effective creative for clients’ advertising and marketing needs. Managed to grow the company’s brand and size over the years to market leader in East Africa. Executed all aspects of advertising and marketing from strategy discovery, concept, and campaign execution year-round.
Head Of Design, Marketing & Sales at Pixel Splash Limited - (Kenya)
November 30, 2015 - November 30, 2015
Recommended by HP Indigo team to lead design, marketing and sales for a new design & print company in Nairobi; headed the design team and brand strategy, managed client acquisition and production, and contributed to setup and growth of the business.
Co Founder & Head DJ / Head of Event Planning at Bound By Sound Events & Entertainment
July 31, 2012 - July 31, 2012
Co-founded a pioneering Electronic Dance Music events company; organized concerts with local and international acts, promoting the local scene and growing the industry.
Co Founder / Managing Partner at Sisons Ltd.
September 30, 2014 - September 30, 2014
Co-founded a Graphic Design & Print Studio handling below-the-line advertising and print; grew the company to 24 staff and expanded services.
Graphic Designer at Zahur Printers Ltd.
August 31, 2006 - August 31, 2006
Sole graphic designer creating corporate identity materials, posters, brochures and coordinating pre-press and production.
Graphic Designer & Screen Print Apprentice at Vogue Screen Print Ltd
December 31, 2000 - December 31, 2000
Entry-level role learning graphic design and screen printing, including darkroom film and pre-press processes.
Co Founder at TRI-D Design
February 29, 2004 - February 29, 2004
First company focused on screen print orders and simple graphic design; gained early business and production experience.
Graphic Designer at Monier 2000 Ltd
December 31, 2000 - December 31, 2000
Graphic designer creating corporate identity materials and supporting wide-format print work.

Education

Advance Certificate in Graphic Design at Technical University of Kenya
January 1, 2000 - January 1, 2000
O Level at Aga Khan High Secondary School
January 1, 1995 - January 1, 1998

Qualifications

Advanced Certificate in Graphic Design (World Education Services)
January 1, 2000 - December 31, 2000

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet