I’m a social media leader who’s spent nearly a decade at one of Australia’s top organic social agencies, progressing from intern to Head of Client Success while managing strategies for global brands.
My expertise spans the full spectrum of social media—from developing data-driven content strategies and managing influencer partnerships to hands-on content creation and analytics reporting. I’ve led teams of 16+ people, built reporting frameworks that demonstrate real ROI, and presented strategic recommendations to senior leadership at major brands.
I specialise in platform-native content strategies, creator partnerships, performance analytics, and translating audience insights into measurable growth. Whether you need strategic direction, content creation, or someone who can bridge the gap between creative ideas and commercial results, I bring both the strategic thinking and the hands-on skills to deliver.
I’m particularly strong with beauty, fitness, and lifestyle brands, and I’m comfortable working independently or collaborating with your existing team to achieve your social media goals.
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