I'm a social media leader who's spent nearly a decade at one of Australia's top organic social agencies, progressing from intern to Head of Client Success while managing strategies for global brands. My expertise spans the full spectrum of social media—from developing data-driven content strategies and managing influencer partnerships to hands-on content creation and analytics reporting. I've led teams of 16+ people, built reporting frameworks that demonstrate real ROI, and presented strategic recommendations to senior leadership at major brands. I specialise in platform-native content strategies, creator partnerships, performance analytics, and translating audience insights into measurable growth. Whether you need strategic direction, content creation, or someone who can bridge the gap between creative ideas and commercial results, I bring both the strategic thinking and the hands-on skills to deliver. I'm particularly strong with beauty, fitness, and lifestyle brands, and I'm comfortable working independently or collaborating with your existing team to achieve your social media goals.

Samantha Jane

I'm a social media leader who's spent nearly a decade at one of Australia's top organic social agencies, progressing from intern to Head of Client Success while managing strategies for global brands. My expertise spans the full spectrum of social media—from developing data-driven content strategies and managing influencer partnerships to hands-on content creation and analytics reporting. I've led teams of 16+ people, built reporting frameworks that demonstrate real ROI, and presented strategic recommendations to senior leadership at major brands. I specialise in platform-native content strategies, creator partnerships, performance analytics, and translating audience insights into measurable growth. Whether you need strategic direction, content creation, or someone who can bridge the gap between creative ideas and commercial results, I bring both the strategic thinking and the hands-on skills to deliver. I'm particularly strong with beauty, fitness, and lifestyle brands, and I'm comfortable working independently or collaborating with your existing team to achieve your social media goals.

Available to hire

I’m a social media leader who’s spent nearly a decade at one of Australia’s top organic social agencies, progressing from intern to Head of Client Success while managing strategies for global brands.

My expertise spans the full spectrum of social media—from developing data-driven content strategies and managing influencer partnerships to hands-on content creation and analytics reporting. I’ve led teams of 16+ people, built reporting frameworks that demonstrate real ROI, and presented strategic recommendations to senior leadership at major brands.

I specialise in platform-native content strategies, creator partnerships, performance analytics, and translating audience insights into measurable growth. Whether you need strategic direction, content creation, or someone who can bridge the gap between creative ideas and commercial results, I bring both the strategic thinking and the hands-on skills to deliver.

I’m particularly strong with beauty, fitness, and lifestyle brands, and I’m comfortable working independently or collaborating with your existing team to achieve your social media goals.

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Language

English
Fluent

Work Experience

Head of Client Success at Melbourne Social Co
April 1, 2025 - August 2, 2025
Led client relationships for Tier 1 clients, ensuring service excellence; developed strategic marketing initiatives, created social content plans aligned with brand guidelines, and collaborated cross-functionally to optimize campaigns and ROI.
Head of Social Media at Melbourne Social Co
January 2, 2023 - April 2, 2025
Led social media strategy and execution, managed client onboarding, and drove growth through data-driven campaigns; oversaw a team to deliver high-impact social content and campaigns.
Head of Creative at Melbourne Social Co
July 1, 2021 - January 1, 2023
Directed creative strategy for multiple client campaigns, led a team, and ensured high-quality content aligned with brand guidelines.
Senior Account Executive at Melbourne Social Co
November 1, 2018 - July 1, 2021
Managed key client accounts, developed and executed marketing strategies, coordinated cross-functional teams to meet client goals; contributed to revenue growth and client retention.
Digital Content Coordinator at Melbourne Social Co
October 1, 2016 - November 1, 2018
Coordinated digital content production and scheduling, supported cross-platform campaigns, and ensured content alignment with client briefs.

Education

Bachelor of Arts at Swinburne University
January 1, 2013 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet