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Hello, I'm the Marketing solution you need! Fun Fact: I helped launch Facebook from a college-only crowd to the masses. With 25 years Marketing experience, 19 years Digital Marketing and Social Media experience, and 15 years in SEO and PPC, I've never met a marketing challenge I couldn't conquer. Why hire someone more experienced? Well, I have a wide and deep breadth of marketing experience that allows me to hit the ground running with minimal training or oversight. I have a proven record of success. And, perhaps most importantly, I am both a dreamer and a doer. That means I can see the entire journey of a goal, create a strategy, and then, execute it while measuring results so you know your EXACT ROI. Experience Summary: Digital Marketing Manager, StoragePRO Management, Sept 2022-current CXO and CMO, AURA Ventures, Jan 2018-Jan 2023 Head of Creative and Marketing, The Green Heart, Feb 2015-Jan 2022 Head of Global Digital and Community Marketing, ZenBanx (sold to SoFi), 2013-2015 Social Media and Content Marketing Manager, The On3 Group (agency) 2012-2013 Social Media and Community Manager, Lunch.com, 2009-2012 Marketing and Catering Sales Director, Kicks Cookies and Ice Cream, 2010-2012…Hello, I'm the Marketing solution you need! Fun Fact: I helped launch Facebook from a college-only crowd to the masses. With 25 years Marketing experience, 19 years Digital Marketing and Social Media experience, and 15 years in SEO and PPC, I've never met a marketing challenge I couldn't conquer. Why hire someone more experienced? Well, I have a wide and deep breadth of marketing experience that allows me to hit the ground running with minimal training or oversight. I have a proven record of success. And, perhaps most importantly, I am both a dreamer and a doer. That means I can see the entire journey of a goal, create a strategy, and then, execute it while measuring results so you know your EXACT ROI. Experience Summary: Digital Marketing Manager, StoragePRO Management, Sept 2022-current CXO and CMO, AURA Ventures, Jan 2018-Jan 2023 Head of Creative and Marketing, The Green Heart, Feb 2015-Jan 2022 Head of Global Digital and Community Marketing, ZenBanx (sold to SoFi), 2013-2015 Social Media and Content Marketing Manager, The On3 Group (agency) 2012-2013 Social Media and Community Manager, Lunch.com, 2009-2012 Marketing and Catering Sales Director, Kicks Cookies and Ice Cream, 2010-2012

SamanthaDiaz

Copywriter, Digital Marketer, PPC Manager, +2

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Hello, I'm the Marketing solution you need! Fun Fact: I helped launch Facebook from a college-only crowd to the masses. With 25 years Marketing experience, 19 years Digital Marketing and Social Media experience, and 15 years in SEO and PPC, I've never met a marketing challenge I couldn't conquer. Why hire someone more experienced? Well, I have a wide and deep breadth of marketing experience that allows me to hit the ground running with minimal training or oversight. I have a proven record of success. And, perhaps most importantly, I am both a dreamer and a doer. That means I can see the entire journey of a goal, create a strategy, and then, execute it while measuring results so you know your EXACT ROI. Experience Summary: Digital Marketing Manager, StoragePRO Management, Sept 2022-current CXO and CMO, AURA Ventures, Jan 2018-Jan 2023 Head of Creative and Marketing, The Green Heart, Feb 2015-Jan 2022 Head of Global Digital and Community Marketing, ZenBanx (sold to SoFi), 2013-2015 Social Media and Content Marketing Manager, The On3 Group (agency) 2012-2013 Social Media and Community Manager, Lunch.com, 2009-2012 Marketing and Catering Sales Director, Kicks Cookies and Ice Cream, 2010-2012…Hello, I'm the Marketing solution you need! Fun Fact: I helped launch Facebook from a college-only crowd to the masses. With 25 years Marketing experience, 19 years Digital Marketing and Social Media experience, and 15 years in SEO and PPC, I've never met a marketing challenge I couldn't conquer. Why hire someone more experienced? Well, I have a wide and deep breadth of marketing experience that allows me to hit the ground running with minimal training or oversight. I have a proven record of success. And, perhaps most importantly, I am both a dreamer and a doer. That means I can see the entire journey of a goal, create a strategy, and then, execute it while measuring results so you know your EXACT ROI. Experience Summary: Digital Marketing Manager, StoragePRO Management, Sept 2022-current CXO and CMO, AURA Ventures, Jan 2018-Jan 2023 Head of Creative and Marketing, The Green Heart, Feb 2015-Jan 2022 Head of Global Digital and Community Marketing, ZenBanx (sold to SoFi), 2013-2015 Social Media and Content Marketing Manager, The On3 Group (agency) 2012-2013 Social Media and Community Manager, Lunch.com, 2009-2012 Marketing and Catering Sales Director, Kicks Cookies and Ice Cream, 2010-2012

Available to hire

Hayward, United States

Hello, I’m the Marketing solution you need!
Fun Fact: I helped launch Facebook from a college-only crowd to the masses.

With 25 years Marketing experience, 19 years Digital Marketing and Social Media experience, and 15 years in SEO and PPC, I’ve never met a marketing challenge I couldn’t conquer.

Why hire someone more experienced? Well, I have a wide and deep breadth of marketing experience that allows me to hit the ground running with minimal training or oversight. I have a proven record of success. And, perhaps most importantly, I am both a dreamer and a doer. That means I can see the entire journey of a goal, create a strategy, and then, execute it while measuring results so you know your EXACT ROI.

Experience Summary:
Digital Marketing Manager, StoragePRO Management, Sept 2022-current
CXO and CMO, AURA Ventures, Jan 2018-Jan 2023
Head of Creative and Marketing, The Green Heart, Feb 2015-Jan 2022
Head of Global Digital and Community Marketing, ZenBanx (sold to SoFi), 2013-2015
Social Media and Content Marketing Manager, The On3 Group (agency) 2012-2013
Social Media and Community Manager, Lunch.com, 2009-2012
Marketing and Catering Sales Director, Kicks Cookies and Ice Cream, 2010-2012

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Italian

Beginner

French

Beginner

Work Experience

Digital Marketing Manager at StoragePRO Management

September 12, 2023 - Present

- Created a Google Ad Campaign that reached a CTR of 30% - Implemented B2C/ecommerce website optimization to increase our conversion rate to a whopping 22%, on average. - Decreased overall ad spend by 53% in 3 weeks, while continuing to obtain triple digit conversion rates - Saved the company $150k in my first three months of employment with my propietary marketing audit, agency experience, and efficient vendor management. - Oversee a $3M Paid Ads budget - Increased SEO search score by 331,618%, organic keyword ranking by 520%, ranking on page 1 by 4900%, ranking on page 2 by 200%, and ranking on page 3 by 200% - Oversee technical aspects of SEO, including website structure, crawlability, and mobile optimization - Lead our editorial strategy and content optimization efforts, ensuring high-quality, relevant, and SEO-friendly content across digital platforms - Collaborate with cross-functional teams to ensure brand alignment across all communications. - Helped to add 75 clients and retail locations to management company's portfolio - Oversee the planning, development, and execution of integrated marketing campaigns, across all relevant channels (paid, owned and earned) - Measure, analyze and report performance for all digital marketing campaigns and channels using data to drive improvement and increase conversion rates - Worked closely with Business Intelligence team to create granular, ROI-centric marketing analytics reports that increased client satisfaction and understanding by 60% - Lead content discovery and planning for ongoing comprehensive site redesign, ensuring the right actions are prioritized to uncover users’ content needs - Work across departments to increase marketing and operational efficiency - Developed and executing a holistic demand generation strategy, which includes all stages of the funnel, from awareness to customer acquisition and retention

Marketing Consultant at Sage and Reign Marketing

February 5, 2015 - Present

- Lead, plan, and manage data-driven growth campaigns that have increased customer acquisition, retention, and brand awareness across social, SEM, CRO, SEO, and lifecycle marketing - Create customized, client-focused, deep-dive marketing and web analytics to uncover competitive insights and opportunities for optimization and retention - Execute marketing strategies and hit deadlines within budget, often under budget, while consistently delivering strong results - Champion brand storytelling to create authentic, emotionally resonant narratives that drive community engagement. - Develop and implement a compelling brand strategy that aligns with company goals and consumer needs. International marketing clients from D2C, Cannabis, CPG, SMBs, Tech, an Environmental Non-Profit, Local Retailers success stories include: - 2300% increase in Page Rank - sold-out launches for courses - 1750% average increase in social media conversions and website traffic - From 0 to 10k followers across Facebook, Instagram, LinkedIn, X, Pinterest, YouTube, TikTok, Snapchat and more - 1,000 increased subscriptions to email newsletter - Proven track record of developing and scaling demand-generation strategies that lowered CAC while scaling growth

CMO at AURA Ventures

January 2, 2018 - January 3, 2022

- Worked alongside Snoop Dogg and Matt Barnes to executive produce a first-of-its-kind, celebrity-fueled fundraising event at Snoop's compound for UCLA. - Managed and mentored a global remote team of 30 direct reports to the company's most productive year, implementing team engagement and SCRUM methodology. Crafted and nurtured a culture of collaboration, innovation, and continuous learning. - Led data-driven, multilingual international marketing campaigns and crafted collateral for governments, impact investment funds, health and wellness brands, and highly regulated markets - Improved online conversions by 2300% by revamping website storytelling and user journey. - Oversaw HNWI B2B branding, performance marketing initiatives, targeted demand generation campaigns, digital marketing, analytics, multilingual collateral, digital media buying and all PPC - Pioneered branding in the wellness space, resulting in a 75% market share increase. - Led a rebranding initiative that increased digital footprint, resulting in a 1500% rise in online engagement. - Boosted sales by 40% by streamlining wholesale processes for a lifestyle brand. - Identified target audience and markets, crafting a one-of-its-kind brand guide which created hyper defined ICAs and target markets for multiple clients across myriad of industries- government, environmental start-ups, celebrities, healthcare, and more. - Established key performance indicators (KPIs) and regularly monitored SEO performance, preparing comprehensive reports and insights - Monitored and analyzed campaign performance, identifying opportunities for improvement and efficiency. - Managed and allocated PPC budgets effectively to maximize ROI to ensure cost-effectiveness. - Defined and activated positioning and messaging strategy. - Managed and optimized marketing budget, including identifying and pursuing incremental ROI-positive opportunities.

Co-Founder and CMO at The Green Heart

February 4, 2015 - January 3, 2022

- Launched the first cashless cannabis wellness center in the world - Oversaw all growth marketing strategies, social media initiatives and plans, digital marketing strategies, D2C web design and development, IP creation and protection, OOH advertising, guerrilla marketing campaigns, promotional activities, and CPG brand creation and management. - Launched a trailblazing plant-based CPG lifestyle brand - Oversaw the planning, development, and execution of both marketing and promotional campaigns, across all relevant channels (paid, owned and earned). - Managed creative vendors and freelance talent to create a consistent brand experience across all marketing and retail channels. - Ensured that our brand was fully compliant in a highly regulated and ever-evolving landscape.

Global Digital and Community Marketing Director at ZenBanx (sold to SoFi )

May 6, 2013 - February 5, 2015

- Headed Global Digital and Community Marketing, leading a successful gamified beta app launch and overseeing international performance marketing campaigns for APAC and Canadian regions - Managed B2B and B2C global marketing campaigns, contributing to a successful exit/sale to SoFi - Collaborated across borders to align multiple departments with business goals -Crafted internal and external communications to enhance interdepartmental collaboration -Designed and developed e-commerce websites -Collaborated with the product team to create in-app walk-throughs

Social Media and Content Marketing Manager at The On3 Group

March 1, 2012 - March 22, 2013

The On3 Group is an agency specializing in print, digital and social media with a full photo studio and test kitchen. - managed all social media campaigns for Facebook, Twitter, Pinterest, Instagram and YouTube for four cookware brands - created and managed all Facebook Ad campaigns - created Facebook contests through Offerpop for four brands - curated and created content for all social media platforms - working with others to assure that the content corresponded with each brand's messaging - created and managed analytic reporting on all brands' social media efforts - created, executed and managed bridal social media campaign for Rachael Ray's partnership with Target and Bridal Guide - created innovative analytic reporting to translate detailed technical info in a concise, easy-to-understand, and actionable language - created weekly and monthly documents for market comparison between all four brands and their competitors

Social Media and Community Manager at Lunch.com

March 2, 2009 - February 6, 2012

●I worked across multiple platforms and collaborated with the tech team, CEO, business development, and marketing departments to ensure the best quality of on-site experience ●Wrote, edited, published and monitored content on the site. ●Identified threats, offensive content on the site and monitored members’ contributions by communicating with members on a continual basis if any issues were raised. Spam management. ●Managed and built quality member relations and mini-communities with people that share like interests ●Helped new members get acquainted with the site and remained an on-site contact for assistance and questions •Created multiple Twitter accounts and increased brand awareness to over 50,000 followers and 25% increase of site membership monthly •Created a Facebook Fan Page, increased brand awareness to over 4,000 fans •Promoted site with relevant links to reviews, games, Twitter Lists, etc on all popular social media platforms •Developed and led Expert Outreach programs using blogs and review websites to drive contributors to site, 12% increase each week from my individual efforts, constantly outperforming my team by at least 10% weekly. •Assisted viral marketing campaigns, used metrics and analytics to report findings to CEO and VP of Marketing

Marketing and Catering Sales Director at Kicks Cookie and Ice Cream

April 5, 2010 - January 9, 2012

- Surpassed revenue goals in four consecutive quarters. - Increased profits by developing, initiating, and managing social media programs (Facebook, Yelp, Twitter). I reached the highest profit level in my first five months of employment. - Booked, oversaw, and managed all events, including: staffing, inventory, accounting, billing, set up and clean up, and follow up on customer satisfaction. - Created a user-friendly website that followed best practices for SEO and SEM - Performed outreach for new business, increasing customer database by 70% in my first few months of employment. - Created all marketing copy- newsletters, email marketing campaigns, ads, web copy, social media content, press releases, etc.