Samantha Lacheny

Available to hire

I am a marketing-minded content creator with a passion for turning ideas into meaningful campaigns.

About

I am a marketing-minded content creator with a passion for turning ideas into meaningful campaigns. I enjoy collaborating with cross-cultural teams, sharing knowledge, and turning challenges into creative, results-driven solutions.

I can contribute marketing management and creative skills in English, French, and Spanish, with extensive remote-working experience and a track record of delivering engaging content, editorial calendars, and CRM-driven campaigns.

  • 7 years' experience
  • Joined December 2025

Industry experience

  • Media & Entertainment
  • Education
  • Travel & Hospitality
  • Professional Services
  • Software & Internet

Work experience· 5 roles

Digital Content Creator & Social Media Manager · IMI International Management InstituteDec 2023 – Apr 2025 · 1 yr 5 mos

Developed and executed organic and paid audiovisual content across social media platforms. Created and aligned social media strategies with brand objectives and target audiences. Managed content calendars, editorial workflows, and the creative process, while overseeing performance reporting, analytics, and budget management to maximise ROI.

B2B Marketing Account Executive · WebcertainApr 2023 – Aug 2023 · 5 mos

Managed end-to-end B2B marketing partnerships, driving growth and brand visibility. Expertise in crafting proposals and developing strategies across SEO, PPC, social media, and localization. Led agile project management for timely execution, performance monitoring, data analysis, and detailed reporting.

B2B Marketing Account Manager · Zankyou WeddingsSep 2020 – Sep 2022 · 2 yrs 1 mo

Managed end-to-end B2B projects within the wedding industry, ensuring seamless execution and exceptional service delivery. Proficient in reporting, performance analysis, and providing actionable insights for campaign optimization. Multilingual project and team management; fostered cross-cultural collaboration.

E-learning Content Creator · FreelanceSep 2020 – Mar 2023 · 2 yrs 7 mos
Travel Specialist & Reservations Manager · Bike Spain ToursDec 2015 – Dec 2018 · 3 yrs 1 mo

Education

MSc in Responsible Tourism Management · Leeds Beckett University2014 – 2015
BA in Tourism Management · ESERP Business School, Barcelona2012 – 2013
BA in Marketing & Communications · European Communication School, Brussels2009 – 2012

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