Docinho Social Media Management & Strategy
Samantha Tom
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Built a warm, editorial Instagram brand for Docinho, a Rosebank artisan bakery. Objectives were to showcase daily bakes, drive online orders, and create an aesthetic that reflects handcrafted quality. Delivered 3 themed feed posts a brand hero, a featured product spotlight, and a social-proof grid plus a full profile mockup in rich terracotta tones. Impact: a mouthwatering feed presence designed to grow followers and turn engagement into orders.