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I am a dedicated beauty professional with 4+ years of experience in prestige retail and freelance artistry. My passion lies in skincare, makeup artistry, brand storytelling, and creating engaging, on-brand social media content that drives authentic connection and loyalty. I thrive in fast-paced environments where artistry meets luxury consumer experiences, and I love translating trends into personalized client results and compelling brand narratives that empower confidence and self-expression.…I am a dedicated beauty professional with 4+ years of experience in prestige retail and freelance artistry. My passion lies in skincare, makeup artistry, brand storytelling, and creating engaging, on-brand social media content that drives authentic connection and loyalty. I thrive in fast-paced environments where artistry meets luxury consumer experiences, and I love translating trends into personalized client results and compelling brand narratives that empower confidence and self-expression.

Samantha Babiaza

Hair and Makeup, Social Media Manager, Content Creator, +2

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I am a dedicated beauty professional with 4+ years of experience in prestige retail and freelance artistry. My passion lies in skincare, makeup artistry, brand storytelling, and creating engaging, on-brand social media content that drives authentic connection and loyalty. I thrive in fast-paced environments where artistry meets luxury consumer experiences, and I love translating trends into personalized client results and compelling brand narratives that empower confidence and self-expression.…I am a dedicated beauty professional with 4+ years of experience in prestige retail and freelance artistry. My passion lies in skincare, makeup artistry, brand storytelling, and creating engaging, on-brand social media content that drives authentic connection and loyalty. I thrive in fast-paced environments where artistry meets luxury consumer experiences, and I love translating trends into personalized client results and compelling brand narratives that empower confidence and self-expression.

Available to hire

I am a dedicated beauty professional with 4+ years of experience in prestige retail and freelance artistry. My passion lies in skincare, makeup artistry, brand storytelling, and creating engaging, on-brand social media content that drives authentic connection and loyalty.

I thrive in fast-paced environments where artistry meets luxury consumer experiences, and I love translating trends into personalized client results and compelling brand narratives that empower confidence and self-expression.

Skills

Canva

Adobe Illustrator

Adobe Photoshop

Experience Level

Canva

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Work Experience

Brand Ambassador at Victoria’s Secret & PINK

January 1, 2026 - Present

Represent the Victoria’s Secret and PINK brands through social media content creation and in-store promotion. Create beauty, fashion, and lifestyle content aligned with brand campaigns and launches. Drive brand awareness through authentic product features, styling content, and social engagement. Engage with audience to promote confidence, self-expression, and brand values across platforms. Participate in ambassador initiatives, events, and seasonal promotions.

Freelance Makeup Artist at Self-Employed

January 1, 2020 - Present

Provide professional makeup services for special events, photoshoots, weddings, and personal clients. Specialize in natural, skin-focused, photo-ready makeup with attention to detail and longevity. Conduct in-depth client consultations to assess skin type, tone, and desired aesthetic. Maintain strong client relationships, resulting in repeat bookings and referrals. Stay current on emerging beauty trends, techniques, and product innovation, translating them into client looks and content.

Beauty Advisor / Sales Associate at Sephora

January 1, 2023 - January 1, 2026

Deliver luxury-level customer experiences through personalized skincare and makeup consultations. Consistently ranked among top performers for sales and Beauty Insider credit card enrollments. Educate clients on product routines, brand benefits, and application techniques to drive conversion. Maintain expert-level knowledge of prestige brands, launches, seasonal trends, and consumer preferences.

Beauty Consultant / Sales Associate at Ulta Beauty

January 1, 2020 - January 1, 2023

Achieved highest sales performance for company credit card enrollments and loyalty sign-ups. Delivered personalized product recommendations to increase basket size and repeat clientele. Supported daily store operations while upholding visual merchandising and brand standards.

Sales Associate at Gymboree

January 1, 2018 - January 1, 2019

Delivered friendly, attentive customer service in a fast-paced retail environment. Assisted with merchandising, inventory organization, and floor set support.