Samara Nettleford

Stepped up following the departure of the Creative Director, managing a wider range of projects, making key decisions, and ensuring continuity in creative output. Lead and manage creative designs across marketing. Steer art direction on photoshoots, from developing the visual concept and briefing creatives on style, lighting, and focus, to selecting images and guiding retouching. As the brand guardian, I oversee creative output to ensure consistency and alignment with brand guidelines. Collaborate cross-functionally—from marketing to product and operations—to align design efforts with business objectives. Supervise the Junior Designer with a strong emphasis on coaching, skills development, and creative growth. Contribute to product; develop innovative concepts to enhance our mobile app and website and optimise the member experience.

Developed a comprehensive design system and optimised content for web and mobile, this enhanced user experience while streamlining future design processes. Conducted in-depth user research to identify needs, pain points, and requirements, informing design decisions. Led the brand development and design of a responsive web interface while ensuring functionality across platforms. Collaborated with developers to validate prototypes, ensuring designs were technically feasible and aligned with project goals.

Developed a strong understanding of user-centered design principles during this bootcamp, leveraging diverse research methodologies to inform decisions and create intuitive experiences.