Available to hire
I’m not an average marketer. I’m a dynamic Performance Marketer known for achieving remarkable results, including a 362% increase in website registrations and a 50% boost in monthly growth. I’ve expertly reduced Cost Per Registration by 20% to 70% across multiple campaigns, and I drive growth and efficiency through strategic, data-driven approaches on Meta, Google, Twitter, and other emerging channels. I thrive on turning insights into action and delivering measurable outcomes for brands.
I’m passionate about collaboration, continuous learning, and helping teams craft compelling digital narratives. I enjoy solving complex marketing challenges, optimizing campaigns for scale, and staying ahead of industry trends to keep campaigns fresh and effective.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Performance Marketer (Google Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2024 - PresentPlan and execute Google Ads campaigns; created campaigns monthly; keyword research; created Search, Performance Max, and Display ads; scaled website registrations from 10,000+ monthly; identified cost-saving strategies; analyzed competitor campaigns; curated daily Google Ads reports; collaborated with cross-functional teams to develop creatives; analyzed campaign performance with dashboards; communicated with followers and stakeholders.
Performance Marketer (Meta Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2022 - PresentPlan and execute digital marketing campaigns; worked on video, carousel, lead generation, and display campaigns; created campaigns targeted to Custom Audiences, Retargeting, and Look-alike audiences; delivered an average of 40 campaigns monthly; increased website registrations by 386% (700+ to 3,400+); delivered 9,000+ registrations in 60 days while reducing CPR by 66%; 70% reduction in Cost Per Registration during AFCON campaign; curated daily Meta Ads reports; collaborated with cross-functional teams to develop creatives; analyzed performance with dashboards; engaged with followers and created timely content.
Ads Manager (META / GOOGLE ADS REMOTE) at Novada Tech
January 1, 2024 - PresentPlanned and executed Google and Meta Ads Campaigns; worked on video, carousel, lead generation, and display campaigns; created Search and Display ads for the brand and product (INVOIZER O); keyword research; created campaigns targeted to Custom Audiences, Retargeting, and Look-alike audiences; recorded registrations at a low cost; created strong brand awareness campaigns; collaborated with cross-functional teams; built reporting dashboards; identified trends.
Performance Marketer (Twitter Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute digital marketing campaigns; created an average of 40 performing campaigns monthly; achieved a 360% increase in monthly website registrations; collaborated with cross-functional teams to develop creatives; analyzed campaign performance via dashboards; reduced Cost Per Registration by 47%; delivered 7,200+ registrations in 60 days; curated daily Twitter Ads reports; content creation aligned with current social media trends; identified trends and insights.
Performance Marketer (Boom Play Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute adult explicit campaigns; created an average of 20 campaigns monthly; increased monthly website registrations by 50%; delivered 6,000+ registrations in 60 days while reducing Cost Per Registration by 36%; curated daily ad reports.
Performance Marketer (Other Ads Network) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute ads across other networks; created an average of 10 campaigns monthly; scaled website registrations from 500+ to 1000+ monthly; collaborated with cross-functional teams to develop creatives; analyzed campaign performance via dashboards; identified trends.
Digital Marketing Specialist / Trainer (Part-Time) at Unbeatable Empires
January 1, 2022 - PresentProvided aspiring digital marketers with insightful lectures; developed and delivered digital marketing training programs; created and updated course materials; delivered lectures and presentations; led hands-on exercises; planned and executed digital marketing campaigns for clients; built revenue, traffic, and an audience using paid advertising methods; collaborated with creative and marketing teams; optimized ad delivery and landing page conversion; tracked learner progress.
Social Media Manager (Contract) at Everyservice
January 1, 2023 - PresentUse social media marketing tools to create and maintain the Everyservice brand; interact with prospects via social media accounts; design and implement a social media strategy; communicate with followers, respond to queries promptly, and monitor customer reviews; convert social engagement to sales; plan and execute digital marketing campaigns; content creation aligned with trends; identify insights.
Social Media Manager / Digital Marketer at Synergy Team Global
January 1, 2022 - PresentUse social media marketing tools to create and maintain a synergy brand; interact with prospects via social media accounts; design and implement a social media strategy; communicate with followers, respond to queries promptly, and monitor customer reviews; convert engagement to sales; plan and execute digital marketing campaigns; content creation aligned with trends; identify insights.
Social Media Manager / Digital Marketer at Freedom Project Tribe
January 1, 2022 - PresentDevelop, monitor, and review project management deliverables and activities within the project plan; lead a team; deliver projects on time, within budget, and to the required quality standards; plan and organize team tasks; monitor progress and deadlines; ensure project success.
Performance Marketer (Google Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2024 - PresentPlan and execute Google Ads campaigns; create and manage campaigns across Search, Performance Max, and Display; scale website registrations and implement cost-saving strategies; analyze campaigns with dashboards and collaborate with cross-functional teams to deliver compelling creatives.
Performance Marketer (Meta Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2022 - PresentPlan and execute Meta Ads campaigns including video, carousel, lead generation, and display campaigns; target Custom Audiences, Retargeting, and Look-alike audiences; deliver daily reports and optimize for registrations while reducing CPR.
Ads Manager (Meta / Google Ads (Remote)) at Novada Tech
January 1, 2024 - PresentPlan and execute Google and Meta Ads campaigns for the INVOIZER product; conduct keyword research; create campaigns for various audiences; record registrations at low cost and collaborate with creatives to align with objectives.
Performance Marketer (Twitter Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute digital marketing campaigns on Twitter; create 40 campaigns monthly; drive registrations and optimize campaigns for cost efficiency; report performance daily.
Performance Marketer (Boom Play Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute Boom Play ad campaigns; generate registrations and optimize cost per registration; collaborate with creatives to drive results.
Digital Marketing Specialist/Trainer (Part-Time) at Unbeatable Empires
January 1, 2022 - PresentProvide aspiring digital marketers with lectures; develop and deliver training programs; create course materials; lead hands-on exercises and optimize campaign delivery for client projects.
Social Media Manager (Contract) at Everyser Service
January 1, 2023 - PresentPlan and implement a social media strategy; engage with followers, respond to queries, monitor reviews, and execute paid social campaigns aligned with current trends.
Social Media Manager / Digital Marketer at Synergy Team Global
January 1, 2022 - PresentDevelop and implement social media strategies; drive conversions and manage paid campaigns; create content aligned with trends and analyze performance.
Digital Marketing Specialist/Trainer (Part-Time) at Unbeatable Empires
January 1, 2022 - PresentPlan and execute digital marketing campaigns for clients; build revenue, traffic, and audience using paid ads; collaborate with creative teams to optimize campaigns.
Performance Marketer (Google Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2024 - PresentPlan and execute Google Ads campaigns; create campaigns monthly; conduct keyword research; create Search, Performance Max, and Display ads; scale website registrations from 10,000+ monthly; identify cost-saving strategies; analyze competitor campaigns and industry trends; curate daily Google Ads reports; collaborate with designers and editors to develop compelling creatives; analyze campaign performance with dashboards and provide improvements; engage with followers and monitor reviews; create content aligned with current social media trends; identify trends and insights.
Performance Marketer (Meta Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2022 - PresentPlan and execute digital marketing campaigns; work on video, carousel, lead generation, and display campaigns; create campaigns targeted to Custom Audiences, Retargeting, and Look-alike audiences; average of 40 campaigns per month; increased website registrations by 386% (700+ to 3,400+); delivered 9,000+ registrations in 60 days with CPR reduced by 66%; achieved 70% CPR reduction during AFCON campaign; curate daily Meta Ads reports; collaborate with cross-functional teams to develop creatives; analyze performance with dashboards; communicate with followers and monitor reviews; create content aligned with trends; identify trends and insights.
Ads Manager (Meta/Google Ads Remote) at Novada Tech
January 1, 2024 - PresentPlanned and executed Google and Meta Ads campaigns; worked on video, carousel, lead generation, and display campaigns; created Search and Display ads for the brand and product; conducted keyword research and improved ads' performance; created campaigns targeted to Custom Audiences, Retargeting, and Look-alike audiences; recorded registrations at a low cost; built strong brand awareness campaigns; collaborated with cross-functional teams to develop creatives; analyzed campaign performance with dashboards; identified trends and insights.
Performance Marketer (Twitter Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute digital marketing campaigns; created an average of 40 campaigns monthly; achieved a 360% increase in monthly website registrations; optimized campaign efficiency; reduced CPR by 47% with 7,200+ registrations in 60 days; collaborated with cross-functional teams; analyzed performance with dashboards; content creation aligned with trends; identified trends and insights.
Performance Marketer (Boom Play Ads Manager) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute adult explicit campaigns; created an average of 20 campaigns monthly; increased monthly website registrations by 50%; achieved 6,000+ registrations in 60 days; reduced Cost Per Registration by 36%; collaborated with designers and editors to produce compelling creatives; analyzed campaign performance with dashboards; content aligned with trends.
Performance Marketer (Other Ads Network) at Lucky9ja Lotto Limited (ILOTBET)
January 1, 2023 - PresentPlan and execute campaigns on various ad networks; created an average of 10 campaigns monthly; scaled website registrations from 500+ to 1000+ monthly; recorded 2,000+ registrations in 60 days; reduced Cost Per Registration by 20%; collaborated with cross-functional teams; analyzed performance with dashboards; content aligned with trends.
Digital Marketing Specialist / Trainer (Part-Time) at Unbeatable Empires
January 1, 2022 - PresentProvided aspiring digital marketers with insightful lectures; developed and delivered digital marketing training programs and workshops; created and updated course materials; delivered lectures and presentations; led hands-on exercises; planned and executed digital marketing campaigns for clients; built revenue, traffic, and audiences using paid advertising; collaborated with creative and marketing teams to scale campaigns; analyzed performance with dashboards; optimized ad delivery and landing page conversion; taught via varied methods and tracked learners' progress.
Social Media Manager (Contract) at Everyservice
January 1, 2023 - PresentUse social media marketing tools to create and maintain the Everyservice brand; interact with prospects via social media accounts; design and implement social media strategy; respond to queries promptly; monitor customer reviews; convert social media engagement to sales; execute paid social ads; content creation aligned with current trends; identify trends and insights; plan and execute digital marketing campaigns.
Social Media Manager / Digital Marketer at Synergy Team Global
January 1, 2022 - PresentUse social media marketing tools to create and maintain a synergy brand; interact with prospects via social media accounts; design and implement social media strategy; communicate with followers and monitor reviews; convert engagement to sales; execute paid social ads; content creation aligned with trends; identify trends and insights; plan and execute digital marketing campaigns.
Social Media Manager / Digital Marketer at Freedom Project Tribe
January 1, 2022 - PresentDevelop, monitor, and review project management deliverables within the project plan; communicate project status to sponsors and stakeholders; create and lead a team; deliver projects on time, within budget, and to defined quality standards; lead project team and train members; monitor progress and deadlines.
Education
B.Sc Microbiology at Federal University of Agriculture, Abeokuta
January 1, 2013 - January 1, 2018B.SC Microbiology at Federal University of Agriculture, Abeokuta
January 1, 2013 - January 1, 2018B.Sc Microbiology at Federal University of Agriculture, Abeokuta
January 1, 2013 - January 1, 2018Qualifications
International SEO (Semrush)
January 1, 2025 - October 7, 2025The Complete Google Ads Master Class
January 1, 2025 - October 7, 2025SEO, optimization of website to perform in search engines (HubSpot)
January 1, 2025 - October 7, 2025Digital Ad Degree: Digital Marketing (ENG 07)
January 1, 2023 - October 7, 2025Fundamentals of Digital Marketing (Google Digital Skills for Africa)
January 1, 2019 - October 7, 2025Master Class on Digital Marketing Fundamentals (Karen Shah, IIDE)
January 1, 2023 - October 7, 2025LinkedIn Content and Creative Design
January 1, 2023 - October 7, 2025LinkedIn Marketing Solutions Fundamentals
January 1, 2023 - October 7, 2025LinkedIn Marketing Strategy
January 1, 2023 - October 7, 2025International SEO (Semrush)
January 1, 2025 - October 7, 2025The Complete Google Ads Master Class
January 1, 2025 - October 7, 2025SEO, optimization of website to perform in search engines (HubSpot)
January 1, 2025 - October 7, 2025Digital Ad Degree: Digital Marketing (ENG 07)
January 1, 2023 - October 7, 2025The Fundamentals of Digital Marketing (Google Digital Skills for Africa)
January 1, 2019 - October 7, 2025Master class on Digital Marketing Fundamentals (Karen Shah, IIDE)
January 1, 2023 - October 7, 2025LinkedIn Content and Creative Design
January 1, 2023 - October 7, 2025LinkedIn Marketing Solutions Fundamentals
January 1, 2023 - October 7, 2025LinkedIn Marketing Strategy
January 1, 2023 - October 7, 2025Digital Marketing and Social Media Management (Success MBA)
January 1, 2020 - October 7, 2025NYSC Discharge Certificate
January 1, 2019 - October 7, 2025International SEO (Semrush)
January 1, 2025 - October 7, 2025The Complete Google Ads Master Class
January 1, 2025 - October 7, 2025SEO, optimization of website to perform in search engines (HubSpot)
January 1, 2025 - October 7, 2025Digital Ad Degree: Digital Marketing (ENG 07)
January 1, 2023 - October 7, 2025The Fundamentals of Digital Marketing (Google Digital Skills for Africa)
January 1, 2019 - October 7, 2025Master class on Digital Marketing Fundamentals (Karen Shah, Founder and CEO IIDE, India)
January 1, 2023 - October 7, 2025LinkedIn Content and Creative Design
January 1, 2023 - October 7, 2025LinkedIn Marketing Solutions Fundamentals
January 1, 2023 - October 7, 2025LinkedIn Marketing Strategy
January 1, 2023 - October 7, 2025Digital Marketing and Social Media Management (Success MBA)
January 1, 2020 - October 7, 2025Brand Master Class: Building a Sustainable Business
January 1, 2019 - October 7, 2025Skills and Employability Master Class
January 1, 2019 - October 7, 2025Service Ability: the art of creating a customer relationship and achieving a competitive edge
January 1, 2018 - October 7, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Gaming, Retail, Education, Computers & Electronics
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