Katarzyna Samborek-Budzyńska

Available to hire

BUILDING DISTINCTIVE BRANDS WITH CHARACTER FOR HOSPITALITY, FOOD & LIFESTYLE. FROM VISUAL IDENTITY TO SOCIAL MEDIA.

About

BUILDING DISTINCTIVE BRANDS WITH CHARACTER
FOR HOSPITALITY, FOOD & LIFESTYLE.
FROM VISUAL IDENTITY TO SOCIAL MEDIA.

Brand Designer & Graphic Designer with 9+ years of experience creating distinctive visual identities and communication for hospitality, food and lifestyle brands.
I specialize in brand identity, visual direction, social media design and creative campaigns — with particular experience in hotels, restaurants and premium lifestyle concepts.
My background combines graphic design, art direction and marketing, allowing me to create brands that are not only visually strong, but also consistent across every customer touchpoint.
I have worked on branding and visual communication for restaurants and hospitality brands in Poland and Miami, alongside long-term collaborations with hotels, restaurants and lifestyle businesses.
What I can help you with:
Brand Identity · Logo Design · Visual Identity · Art Direction · Social Media Design · Key Visuals · Restaurant & Hotel Branding · Print & Digital Design
Available for remote projects and international collaborations.

  • Joined October 2025

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Professional Services
  • Retail
  • Other

Projects · 3

Brand identity and visual design created for Niezapominajka, a floral studio in Poland. The project focused on creating a delicate, elegant and recognizable identity inspired by the natural character of the brand and its connection to flowers. The visual concept combines minimalist typography with a custom floral symbol integrated into the letter “N”, creating a distinctive and timeless brand mark. The identity was developed to work consistently across different brand touchpoints — from stationery and tags to packaging, stamps and everyday visual communication. Scope: Logo Design · Brand Identity · Visual Identity · Art Direction · Typography · Color Palette · Packaging & Print Design Role: Brand Designer / Graphic Designer Industry: Floristry / Lifestyle / Retail

  • Art Director
  • Brand Designer
  • Creative Director
  • +1

Restaurant Branding & Visual Identity | O’Hana Bistro Complete brand identity and visual direction created for O’Hana — a contemporary bistro and bakery concept. The project began with defining the visual mood, color palette and personality of the brand, combining a warm, relaxed atmosphere with a distinctive retro-inspired aesthetic. The identity was developed as a complete visual system — from the logo, typography and color palette to key visuals, signage and applications within the restaurant space. Scope of work • Brand strategy & visual concept • Moodboard & creative direction • Logo design • Visual identity system • Typography & color palette • Key visual design • Restaurant branding • Signage & environmental graphics • Art direction • Digital & print applications The result is a cohesive and recognizable restaurant identity designed to work across multiple touchpoints — from the façade and neon signage to menus, packaging, social media and everyday brand communication. Role: Brand Designer / Graphic Designer / Art Director Industry: Restaurant / Bistro / Bakery / Hospitality BrandDesigner RestaurantBranding BrandIdentity VisualIdentity GraphicDesigner LogoDesign HospitalityBranding RestaurantDesign ArtDirection CreativeDirection KeyVisual SignageDesign EnvironmentalGraphics FoodAndBeverage BistroBranding

  • Art Director
  • Brand Designer
  • Creative Director
  • +2

Restaurant Branding & Visual Identity | Tanka Miami Brand identity and visual direction created for Tanka, a restaurant concept in Miami. The project focused on building a distinctive and contemporary restaurant brand with a strong visual personality, designed to work consistently across both digital and physical touchpoints. The visual identity combines a modern, premium aesthetic with the energy of Miami's hospitality and dining scene. Scope of work • Brand identity • Logo design • Visual identity system • Art direction • Typography & color palette • Restaurant graphic design • Menu design • Social media design • Print & digital brand materials The goal was to create more than a logo — a cohesive visual language that could translate naturally from the restaurant space and menu to social media and digital communication. Role: Brand Designer / Graphic Designer / Art Director Industry: Restaurant / Hospitality / Food & Beverage Location: Miami, Florida BrandDesigner RestaurantBranding RestaurantDesign BrandIdentity VisualIdentity LogoDesign GraphicDesigner HospitalityBranding HospitalityDesign FoodAndBeverage MenuDesign SocialMediaDesign ArtDirection Miami

  • Brand Designer
  • Graphic Designer

Work experience

Marketing Manager & Lead Graphic Designer & freelance Graphic Designer · Bajka Hotel & ResortJan 2018 – Present · 8 yrs 11 mos

Freelance Brand Designer & Graphic Designer Marketing Manager and Lead Graphic Designer responsible for brand development and visual communication for Bajka Hotel & Resort. I create and oversee branding, art direction, social media design, advertising campaigns, key visuals, print and digital materials, restaurant communication, event and wedding campaigns, photography and content creation. My role combines strategic marketing with hands-on graphic design, ensuring a consistent brand identity across digital, print and on-site customer touchpoints.

Education

Master of Fine Arts / Magister Sztuki · Akademia Sztuk Pięknych, Katowice2002 – 2008

Certifications and awards

Master of Fine Arts / Magister Sztuki2002 – 2008

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