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Hi, I’m Samantha Miller, a marketing and brand leader focused on storytelling that resonates. I currently oversee brand, creative, and growth strategy across a portfolio of acclaimed Chicago restaurants, translating culinary vision into culturally relevant narratives that drive guest acquisition and loyalty. I thrive on building scalable marketing ecosystems across social, digital, PR, events, and partnerships, always aiming to create meaningful connections with audiences. With a background in design systems and team leadership, I mentor diverse creatives to produce bold work across hospitality, CPG, and nonprofit sectors. I design brand guidelines and scale creative output across multiple concepts, ensuring cohesive visuals and compelling experiences from concept to execution.…Hi, I’m Samantha Miller, a marketing and brand leader focused on storytelling that resonates. I currently oversee brand, creative, and growth strategy across a portfolio of acclaimed Chicago restaurants, translating culinary vision into culturally relevant narratives that drive guest acquisition and loyalty. I thrive on building scalable marketing ecosystems across social, digital, PR, events, and partnerships, always aiming to create meaningful connections with audiences. With a background in design systems and team leadership, I mentor diverse creatives to produce bold work across hospitality, CPG, and nonprofit sectors. I design brand guidelines and scale creative output across multiple concepts, ensuring cohesive visuals and compelling experiences from concept to execution.

Samantha Miller

Brand Designer, Art Director, Graphic Designer, +5

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Hi, I’m Samantha Miller, a marketing and brand leader focused on storytelling that resonates. I currently oversee brand, creative, and growth strategy across a portfolio of acclaimed Chicago restaurants, translating culinary vision into culturally relevant narratives that drive guest acquisition and loyalty. I thrive on building scalable marketing ecosystems across social, digital, PR, events, and partnerships, always aiming to create meaningful connections with audiences. With a background in design systems and team leadership, I mentor diverse creatives to produce bold work across hospitality, CPG, and nonprofit sectors. I design brand guidelines and scale creative output across multiple concepts, ensuring cohesive visuals and compelling experiences from concept to execution.…Hi, I’m Samantha Miller, a marketing and brand leader focused on storytelling that resonates. I currently oversee brand, creative, and growth strategy across a portfolio of acclaimed Chicago restaurants, translating culinary vision into culturally relevant narratives that drive guest acquisition and loyalty. I thrive on building scalable marketing ecosystems across social, digital, PR, events, and partnerships, always aiming to create meaningful connections with audiences. With a background in design systems and team leadership, I mentor diverse creatives to produce bold work across hospitality, CPG, and nonprofit sectors. I design brand guidelines and scale creative output across multiple concepts, ensuring cohesive visuals and compelling experiences from concept to execution.

Available to hire

Hi, I’m Samantha Miller, a marketing and brand leader focused on storytelling that resonates. I currently oversee brand, creative, and growth strategy across a portfolio of acclaimed Chicago restaurants, translating culinary vision into culturally relevant narratives that drive guest acquisition and loyalty. I thrive on building scalable marketing ecosystems across social, digital, PR, events, and partnerships, always aiming to create meaningful connections with audiences.

With a background in design systems and team leadership, I mentor diverse creatives to produce bold work across hospitality, CPG, and nonprofit sectors. I design brand guidelines and scale creative output across multiple concepts, ensuring cohesive visuals and compelling experiences from concept to execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Director at One Off Hospitality Group

December 1, 2025 - Present

Leading brand, creative, and growth strategy across a portfolio of acclaimed Chicago restaurants. Oversee a multi-channel marketing ecosystem spanning social, digital, PR, events, and partnerships—driving guest acquisition, retention, and revenue. Collaborate closely with chefs, operators, and leadership to translate culinary vision into compelling, culturally relevant storytelling. Lead a lean, high-performing team responsible for campaign development, content production, brand activations, and performance tracking, while continuously refining systems to scale output across multiple concepts.

Creative Director at State of Play Hospitality

February 1, 2023 - December 31, 2025

Drives creative across multiple hospitality brands and leads structuring for national growth. Leading marketing design efforts both digital and print, including paid media creative strategy. Developed and mentored creative team members. Designed brand style guides. Scaled our brands nationally in 10 states. Developed original project pipelines and spearheaded all creative org processes during expansion. Managed team budgeting. Managed communications internationally between creative teams. Managed freelance talent, outsourcers and vendor relationships. Digital creative talent includes video editing, website UI and lifestyle photography.

Senior Art Director at State of Play Hospitality

December 1, 2019 - February 1, 2023

Oversaw brand design across hospitality brands and led creative direction for campaigns, translating culinary visions into compelling, culturally relevant storytelling.

Creative Director at State of Play Hospitality

December 1, 2019 - Present

Oversaw brand creative across multiple restaurant hospitality brands (Flight Club Darts, AceBounce). Built and led creative teams, designed brand style guides, scaled brands nationally across multiple locations, developed project pipelines and perfected creative processes during expansion. Managed team budgeting. Managed communications internationally between the US and UK creative teams. Managed freelance talent, outsourcers and vendor relationships.

Visual Designer at Jell Brand Strategy

August 1, 2019 - December 1, 2019

Worked on brand strategy visuals and visual identity projects for diverse clients, translating brand narratives into cohesive design systems.

Visual Designer at Jell Creative

August 1, 2019 - December 1, 2019

Brand designer for major non-profit organizations, print communication design, UI design. Data analysis for extensive competitor research.

Visual Designer at Liska Associates

July 1, 2018 - August 1, 2019

Provided visual design support, contributing to branding and marketing collateral for clients.

Visual Designer at Liska and Associates

July 1, 2018 - August 1, 2019

Brand design and communication with a focus on digital executions, UI/UX and website design for clients across various industries such as healthcare, beauty, finance and architecture. Notable Accounts: The Pritzker Prize, The University of Chicago, Northwestern Medical

Graphic Designer at Zing + How Design

April 1, 2017 - July 1, 2018

Designed assets for multimedia experiential campaigns, influencer packages, digital and email campaigns, and print packaging. Notable Accounts: Covergirl, Maybelline NY, Skittles, Blue Bunny