I'm a marketing and communications professional with a passion for storytelling, digital campaigns, and turning complex information into engaging content. Over a career spanning non-profit, education, and consultancy, I have helped teams build online presence, optimize LMS experiences, and deliver campaigns that resonate with diverse audiences. I combine hands-on content creation, data-driven marketing, and stakeholder liaison to drive ROI. When I'm not crafting strategy or polishing copy, I enjoy collaborating with designers and developers to create impactful experiences across websites, social media, and events.…

Samantha Tassie Armadale

I'm a marketing and communications professional with a passion for storytelling, digital campaigns, and turning complex information into engaging content. Over a career spanning non-profit, education, and consultancy, I have helped teams build online presence, optimize LMS experiences, and deliver campaigns that resonate with diverse audiences. I combine hands-on content creation, data-driven marketing, and stakeholder liaison to drive ROI. When I'm not crafting strategy or polishing copy, I enjoy collaborating with designers and developers to create impactful experiences across websites, social media, and events.…

Available to hire

I’m a marketing and communications professional with a passion for storytelling, digital campaigns, and turning complex information into engaging content. Over a career spanning non-profit, education, and consultancy, I have helped teams build online presence, optimize LMS experiences, and deliver campaigns that resonate with diverse audiences.

I combine hands-on content creation, data-driven marketing, and stakeholder liaison to drive ROI. When I’m not crafting strategy or polishing copy, I enjoy collaborating with designers and developers to create impactful experiences across websites, social media, and events.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Business Consultant at You Can Do It! Education (YCDI!)
September 1, 2017 - November 11, 2025
Consulting to YCDI! involved projects such as creating new eLearning programs, developing LMS course layouts and support materials, executing targeted marketing campaigns, and managing online events. Responsibilities included website content and site administration, SEO optimization, LMS course and user management, and analysis of sales and operations data, along with formalising business records and procedures. Led EDM communications with stakeholders, coordinated with a graphic designer on marketing campaign themes and collateral, and maintained contact databases. Developed regular webinar events including theming, online registration, emails, and technical support. Created and refined content for gender neutrality and grammatical accuracy, provided audio/visual editing, Word and PowerPoint editing, and interactive PDF forms. Authored administrative procedures and technical support documents and delivered regular analytics on LMS and website usage, plus technical support across devic
Marketing & PR Coordinator at Life's Little Treasures Foundation (LLTF)
November 1, 2016 - November 1, 2016
Led the creation, development and implementation of the organisation's marketing plan; managed LLTF social media accounts and website, including content writing, graphic creation, SEO, and UX development. Developed themes and liaised with external agencies to produce marketing collateral for promotional events, fundraising and campaigns. Regular EDM correspondence with stakeholders, including community newsletters. Liaison with media outlets, journalists and sector partners for national campaigns and events; managed donor and ambassador databases; reporting marketing ROI to the Board.
Database & Web Site Manager at PANDA (Perinatal Anxiety & Depression Australia)
May 1, 2015 - May 1, 2015
Oversaw the creation, development and management of the National Perinatal Services Directory; website maintenance and administration including content writing, graphic creation, SEO and UX development. Developed, launched and managed partner site howisgoing.org.au and the PANDA intranet. Annual development of campaign themes and marketing collateral for national awareness weeks and events; monitored social media channels; newsletters; managed member and donor databases; liaised with media outlets, sponsors and sector partners; provided data for government reporting and philanthropic proposals; performed ROI analyses.
Research Assistant at School of Accounting and Information Systems, University of South Australia
November 1, 2001 - November 1, 2001
Prepared research grant proposals and ethics applications; collated and submitted publication data for research funding and government reporting; maintained academic staff publication records; wrote, edited and reviewed conference papers, journal articles and opinion pieces with fellow academic staff and research students; provided data collection, data analysis, editing and referencing support; created and managed a research newsletter; represented the school at conferences and research workshops.
Market Research Supervisor at School of Marketing, University of South Australia
November 1, 1997 - November 1, 1997
Supervised market research telephone room staff and projects, including administration of project deliverables and timelines, rostering, timesheets and team leadership.
Business Consultant at YCDI! (Your CDI!)
September 1, 2017 - November 11, 2025
Consultant to YCDI! involved in projects such as creating new eLearning programs, developing LMS course layouts and support materials, executing targeted marketing campaigns, and managing online events. Responsibilities included website content and maintenance, SEO, LMS user management, data analysis for sales and operations, and formalising business procedures. Coordinated EDM communications with stakeholders, collaborated with graphic designers on marketing collateral, and produced audio/visual edits and interactive PDF forms.

Education

Bachelor of Administration Management (Information Systems) at University of South Australia
January 1, 1995 - December 31, 1998
Certificate of Hotel Catering and Operations at Regency School of Hospitality
January 1, 1989 - December 31, 1989
Bachelor of Administration Management (Information Systems) at University of South Australia
January 1, 1995 - December 31, 1998
Certificate of Hotel Catering and Operations at Regency School of Hospitality
January 1, 1989 - December 31, 1989
AI Foundations for Everyone at IBM
January 11, 2030 - November 11, 2025
Cybersecurity at Google
January 11, 2030 - November 11, 2025

Qualifications

Bachelor of Administration Management (Information Systems)
January 1, 1995 - December 31, 1998
Certificate of Hotel Catering and Operations
January 1, 1989 - December 31, 1989
Bachelor of Administration Management (Information Systems)
January 1, 1995 - December 31, 1998
Certificate of Hotel Catering and Operations
January 1, 1989 - December 31, 1989

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level