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Digital media and communications specialist with experience growing high-engagement social channels through strategic content planning, filming, editing, and SEO-aligned messaging. Skilled in adapting to fast-paced environments while maintaining strong attention to detail and consistent brand voice. Hands-on creator and editor who supports client communications and sales efforts, manages media teams during shoots, and uses analytics to continuously improve performance. Interested in using creative storytelling and marketing best practices to drive reach, inquiries, and retention.…Digital media and communications specialist with experience growing high-engagement social channels through strategic content planning, filming, editing, and SEO-aligned messaging. Skilled in adapting to fast-paced environments while maintaining strong attention to detail and consistent brand voice. Hands-on creator and editor who supports client communications and sales efforts, manages media teams during shoots, and uses analytics to continuously improve performance. Interested in using creative storytelling and marketing best practices to drive reach, inquiries, and retention.

Samantha Miller

Digital Marketer, Social Media Manager, Video Editor, +1

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Digital media and communications specialist with experience growing high-engagement social channels through strategic content planning, filming, editing, and SEO-aligned messaging. Skilled in adapting to fast-paced environments while maintaining strong attention to detail and consistent brand voice. Hands-on creator and editor who supports client communications and sales efforts, manages media teams during shoots, and uses analytics to continuously improve performance. Interested in using creative storytelling and marketing best practices to drive reach, inquiries, and retention.…Digital media and communications specialist with experience growing high-engagement social channels through strategic content planning, filming, editing, and SEO-aligned messaging. Skilled in adapting to fast-paced environments while maintaining strong attention to detail and consistent brand voice. Hands-on creator and editor who supports client communications and sales efforts, manages media teams during shoots, and uses analytics to continuously improve performance. Interested in using creative storytelling and marketing best practices to drive reach, inquiries, and retention.

Available to hire

Digital media and communications specialist with experience growing high-engagement social channels through strategic content planning, filming, editing, and SEO-aligned messaging. Skilled in adapting to fast-paced environments while maintaining strong attention to detail and consistent brand voice.

Hands-on creator and editor who supports client communications and sales efforts, manages media teams during shoots, and uses analytics to continuously improve performance. Interested in using creative storytelling and marketing best practices to drive reach, inquiries, and retention.

Skills

Instagram

DaVinci Resolve Studio

SEO

Adobe Photoshop

Branding

Experience Level

Instagram

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Media Marketing Coordinator at SwissRidge Doodles

July 1, 2025 - Present

Manage and grow SwissRidge’s Instagram and Facebook presence by creating and filming reels, stories, and carousels; support client communications and sales; direct and manage the media team during photo/video shoots; sole videographer and editor for all company content. Plan and execute weekly content calendars based on trends, analytics, and brand voice; film, edit, and post high-performing content to boost reach, inquiries, and retention. Write emotionally engaging, shareable, and SEO-optimized captions and copy. Monitor platform analytics and adjust strategy to maximize engagement. Implement SEO best practices across social posts, YouTube videos, and website blogs; collaborate with the owner to capture authentic behind-the-scenes content; engage with followers via comments and DMs. Support email marketing and website updates with SEO-aligned content.

Sales & Marketing Coordinator at The BFA Group

April 1, 2025 - June 30, 2025

Provided executive and sales/marketing support including calendar and communications assistance for the President, creation of presentation materials and sales reports, and coordination of travel and logistics for sales/marketing events. Maintained CRM systems, updated sales data and customer information, supported pipeline tracking and reporting on key sales metrics, and prepared sales proposals and client follow-up communications. Coordinated content creation and social media scheduling, collaborated on campaign planning/execution, and monitored marketing performance metrics and KPIs. Served as a communications liaison by drafting and reviewing client communications and promotional content; supported marketing and sales follow-ups. Assisted with monthly and quarterly financial reconciliations, budget tracking, expense documentation, and vendor payment tracking in coordination with finance.

Corporate Communications Unit, Summer Student at York Regional Police

May 1, 2024 - August 31, 2024

Wrote weekly internal newsletter stories; created Excel spreadsheets and organized internal data including social media analytics and the annual faith calendar. Assisted in creating and editing the annual report. Completed administrative tasks such as organizing drives and files, scanning, and sending emails on behalf of the organization. Helped create social media captions and organized social media campaigns. Assisted with photo/video shoots and interviews; edited scripts for conferences and presentations.

Social Media Marketer & Brand Ambassador at Make-A-Wish Laurier

January 1, 2021 - April 30, 2025

Assisted in coordinating charity events to raise money for the Make-A-Wish Foundation and promoted events through social media marketing. This experience strengthened strategic content creation, audience engagement, and brand awareness, including targeted messaging and optimizing posts for maximum reach. Built skills in team collaboration, event promotion, and creative marketing strategy development.

Office Assistant at Beaches Health Group

May 1, 2020 - September 30, 2020

Assisted with reception, checked patients in, completed office duties, and performed sanitation duties for COVID-19 protocols.

Server at The Toronto Hunt Club

January 1, 2018 - January 1, 2019

Served food, prepared beverages, and set up/cleaned tables for large events and parties.