Strategic Marketing Leader with 8+ years of experience driving brand growth, digital transformation, and revenue acceleration across FMCG, pharma, fintech, and D2C sectors. Proven expertise in building integrated marketing strategies across B2B, B2C, and D2C channels, leveraging SEO, performance marketing, influencer campaigns, and analytics to scale customer acquisition and engagement. Strong track record of leading cross-functional teams, launching new products, and delivering ROI-driven marketing programs

Samriddhi Ramawat

Strategic Marketing Leader with 8+ years of experience driving brand growth, digital transformation, and revenue acceleration across FMCG, pharma, fintech, and D2C sectors. Proven expertise in building integrated marketing strategies across B2B, B2C, and D2C channels, leveraging SEO, performance marketing, influencer campaigns, and analytics to scale customer acquisition and engagement. Strong track record of leading cross-functional teams, launching new products, and delivering ROI-driven marketing programs

Available to hire

Strategic Marketing Leader with 8+ years of experience driving brand growth, digital transformation, and revenue
acceleration across FMCG, pharma, fintech, and D2C sectors. Proven expertise in building integrated marketing
strategies across B2B, B2C, and D2C channels, leveraging SEO, performance marketing, influencer campaigns,
and analytics to scale customer acquisition and engagement. Strong track record of leading cross-functional
teams, launching new products, and delivering ROI-driven marketing programs

See more

Language

English
Fluent

Work Experience

Independent Digital Growth Consultant at Self-employed
October 1, 2024 - Present
Independent digital growth consultant delivering cross-channel growth initiatives, SEO optimization, influencer and performance marketing programs, ROI-driven campaigns, and integrated go-to-market strategies for healthcare, pharma, and D2C segments.
Senior Manager - Brand & Digital Marketing Strategy at Frimline Pvt Ltd
August 1, 2022 - September 30, 2024
Built and led integrated brand and digital marketing strategies across SEO, social media, influencer marketing, content, email, and performance campaigns; delivered 360° campaigns to scale brand visibility and engagement across D2C platforms.
Senior Manager - Business Strategy at Emcure Pharmaceuticals
December 1, 2021 - July 31, 2022
Led end-to-end digital growth strategy for doctor-led brands, covering content, social media, performance marketing, and conversion funnel optimization; collaborated with marketing, medical, and external agencies to drive ROI-focused delivery.
Freelance Digital Growth Consultant at Self-employed
April 1, 2020 - November 30, 2021
Self-employed professional focusing on up-skilling and freelancing; delivered digital growth strategies across healthcare and consumer segments, including content, social media, and marketing automation.

Education

Master's Degree in Marketing & Strategy at Indian Institute of Management Lucknow
January 11, 2030 - January 1, 2015
Bachelor's Degree in Electronics & Communication Engineering at Indian Institute of Management Lucknow
January 11, 2030 - January 1, 2010

Qualifications

Performance Marketing Mentorship Program
January 1, 2023 - April 6, 2026

Industry Experience

Healthcare, Life Sciences, Software & Internet, Media & Entertainment, Education, Professional Services, Retail